How Much I Made In My First Year of Amazon KDP Publishing Mid-Content Puzzle Books (Income Report)
Summary
TLDR在这段视频中,Toby分享了他通过亚马逊KDP视频出版第一年的经历。他从2022年7月开始,第一年收入达到了25,000美元,但实际利润仅为3,000美元。他详细讨论了成本,包括广告支出、劳动力成本和辅助成本。Toby强调了低利润率和季节性书籍带来的挑战,并分享了他如何通过提高利润率、避免季节性产品和持续教育来改善业务。视频以他如何克服挑战并实现业务增长的故事结束。
Takeaways
- 📈 在亚马逊KDP视频的第一年,作者实现了25,000美元的收入。
- 💼 作者通过雇佣虚拟助手来弥补自己因健康问题而有限的工作时间。
- 💸 尽管收入可观,但由于广告成本和劳动力成本,第一年的净利润仅为3,000美元。
- 🔍 作者强调了广告支出在总收入中占据了很大一部分,大约19,000美元。
- 📚 作者在第一年出版了大约15本书,但主要收入来自一本季节性书籍。
- 🌲 作者建议不要只出版季节性书籍,因为这会导致收入不稳定。
- 🔑 作者提到了提高书籍利润率的重要性,以避免收入和支出相抵消。
- 🎓 作者强调了持续教育和应用所学知识的重要性,以改进业务模式。
- 🚀 作者通过提高书籍利润率和出版非季节性书籍,成功提高了收入。
- 🔄 作者分享了自己的创业经历,包括从乐观到低谷再到重新找到方向的过程。
Q & A
Toby在亚马逊KDP视频的第一年收入是多少?
-Toby在亚马逊KDP视频的第一年收入大约是25,000美元。
Toby在第一年的净利润是多少?
-Toby在第一年的净利润大约是3,000美元。
Toby在第一年的出版生涯中犯了哪些主要错误?
-Toby在第一年的出版生涯中犯了两个主要错误:一是出版了低利润率的书籍,二是几乎只出版了季节性书籍。
为什么Toby不建议出版季节性书籍?
-Toby不建议出版季节性书籍,因为一旦季节过去,人们就停止购买,导致收入大幅下降,需要重新开始广告投入来提高销量。
Toby是如何克服第一年的困难并继续前进的?
-Toby在意识到第一年的业务模式不奏效后,通过与朋友交流、自我反思,并决定继续教育和应用所学知识,从而克服了困难。
Toby提到的'The E-Myth'是什么?
-Toby提到的'The E-Myth'是一本书,讲述了企业家和技术人员之间的区别,以及如何通过创建系统和雇佣技术人员来弥补工作量的不足。
Toby是如何利用虚拟助手(VAs)来帮助他的出版业务的?
-Toby通过创建标准操作程序(SOPs)和培训视频,让虚拟助手能够按照既定的系统进行工作,从而帮助他的出版业务。
Toby在第一年的广告支出大约是多少?
-Toby在第一年的广告支出大约是19,000美元。
Toby在第一年的出版业务中,有哪些额外的成本?
-Toby在第一年的出版业务中,除了广告支出外,还有劳动力成本和一些附加成本,如零食和办公用品等。
Toby是如何提高书籍利润率的?
-Toby通过制作高利润率的非季节性书籍来提高利润,这样的书籍可以全年销售,不受季节限制。
Toby在视频的最后提到了什么策略来改善他的业务?
-Toby在视频的最后提到,他通过继续教育、应用所学知识,并制作高利润率的非季节性书籍来改善业务。
Outlines
😀 亚马逊KDP第一年收入总结
Toby分享了自己在亚马逊KDP(Kindle Direct Publishing)第一年的经历。他首先介绍了自己的收入情况,从2022年7月开始,三个月内收入1600美元,六个月达到近10000美元。但随后由于健康问题和季节性书籍销售下降,收入有所减少。尽管全年总收入达到25000美元,但由于广告成本和其他支出,净利润仅为3000美元。Toby强调了成本控制的重要性,并分享了自己在营销和广告方面的一些教训。
😓 KDP出版的低利润与季节性问题
Toby指出了自己在KDP出版过程中的两个主要问题:低利润率和季节性销售。他提到,由于书籍利润率低,广告成本高,导致几乎没有利润。此外,他出版的主要是季节性书籍,这导致在特定季节过后销售急剧下降,需要不断投入广告费用来重新获得排名和销售。Toby建议避免这种低利润和季节性的问题,并强调了持续教育和应用新知识的重要性。
🚀 从失败中学习,实现盈利性增长
在经历了第一年的挣扎后,Toby决定改变策略。他通过提高书籍的利润率,避免季节性销售,并持续学习新的营销策略,成功地改善了自己的业务模式。他提到,在坚持和不断学习后,他开始看到业务的增长和盈利。Toby鼓励观众在面对困难时不要放弃,而是通过不断学习和应用新知识来克服挑战。
Mindmap
Keywords
💡收入
💡利润
💡亚马逊KDP
💡季节性书籍
💡边际利润
💡广告成本
💡虚拟助手
💡系统
💡持续教育
💡非季节性产品
Highlights
作者Toby分享了自己在亚马逊KDP视频出版第一年的经验。
在亚马逊KDP的前三个月,Toby实现了1600美元的收入。
六个月内,Toby的收入达到了近10000美元。
Toby在第一年共出版了15本书,但不再使用之前的品牌。
2023年的前三个月收入下降至2200美元,原因包括健康问题和季节性书籍销售减少。
最后三个月的收入回升至9475美元,全年总收入约21000美元。
全年总收入25000美元,但净利润仅为3000美元。
Toby在第一年花费了22000美元在广告和劳动力上。
Toby通过阅读《E-神话》学习了如何建立系统和雇佣技术人员。
Toby雇佣了虚拟助手来完成工作,平均每小时成本约5美元。
Toby强调了避免出版低利润和季节性书籍的重要性。
Toby分享了他在第一年犯下的最大错误,包括低利润率和季节性出版策略。
Toby提到了持续教育和应用的重要性,以及如何通过教育改进业务。
Toby描述了创业过程中的“黑暗骑士”时刻,以及如何克服困难。
Toby通过提高书籍利润率和出版非季节性书籍来改善业务。
Toby展示了过去三个月的仪表板,暗示了业务的积极转变。
Toby以幽默的方式结束视频,鼓励观众关注他的第二部分内容。
Transcripts
we had 25k in Revenue the problem is how
much of that was profit yo what up it's
me Toby your boy and this is going to be
a how much money I made in my first year
of Amazon KDP video hopefully if you
want your first year of Amazon KDP to be
a lot better than mine was then this is
for you and I'm going to start with the
dashboard because I'm not trying to
string you along so let's just go ahead
and take a look at the dashboard then
basically I'll share everything that I
learned with you so that you can have a
much better experience than I did
getting started with KDP Amazon KDP for
whatever reason they only let you do a
3-month custom range so I'll go with you
from the very beginning of my journey
June 2022 was the first month that I
didn't publish I started in July 2022 so
we'll go three months July August and
September gives you 90 days so it cuts
off the first two days of July but in my
first three months of publishing I did
1,600 bucks which was really cool this
is my first online sale of my life so as
we go let's just keep a tally to the
nearest number and then we are going to
move to the next set of 3 months now
this was an exciting
period we went to
7,727 so in the first 6 months of
publishing I had made almost 10,000
bucks and just so you know I'll show you
my brand that I was in at the time this
is what the brand was so mid content
book word search brand I in my first
year I published a total of I think it
was 15 bucks you're free to like check
out this brand if you want to because
I'll get into the details later of why I
do not publish under this brand anymore
but it's a great learning experience so
let's go on from there we'll start in
January of 2023 so in the next 3 months
we made 2,200 not so good and the reason
we dipped so hard was one my health I
couldn't work very much so I didn't I
wasn't able to publish new books and
then secondly as we'll talk about more
in depth later when we talk about the
major problems with my first year and
how you can avoid them too is that most
of my money came off of this cozy
Christmas word search book so it's a
seasonal book meaning as soon soon as
Christmas is over people stop buying it
and then the last 3 months was actually
a pretty good 3 months so in those last
3 months we did
9,475 so we did 21,000 bucks in our
first year now that's pretty cool right
but the problem is how much of that was
profit let's go just a little further so
cuz the first honestly the first couple
months of publishing I only had
published two books and they were like
test books to just see if I could
publish and yeah there was almost no
money that came from them so let's
extend this through August of this year
another 4,000 so really in my first full
year of publishing it was closer to 25
but when you calculate expenses such as
ad costs which I'm not going to show you
my ads dashboard because I don't want to
I didn't have it pulled up already and I
don't want you to see all the books um
details but we spent about
22,500 bucks so ultimately how much
profit did we make in year 1 about 3,000
bucks clearly something worked well
because we we made here let me pull up
this this silly guy and we're going to
we're going to start explaining some of
the details of what I did well and what
I did wrong and I've got my notes Here
on the side so feel free to follow along
if you want to we had 25k in revenue and
3K bottom line profit how the heck does
this happen well let's talk about the
costs now this is going to get a little
Tactical for you this video by now as
you know if you're still watching is
going to be super valuable to you
because I spent 20 you know that's
$22,000 in the first year I spent that
so you didn't have to so pay attention
if you want to learn a little bit about
marketing and advertising especially if
you're KDP publisher this will be like
Priceless for you so costs what did I
learn if you're wondering how the heck
do you spend that much there was ads
then there was Labor um because of the
health issues that I've undergone over
the past four and a half years I've only
been able to work on average since I
started the publishing that first year I
averaged about an hour and a half a day
so what's that an hour and a half 1.5 *
365 but that's
approximately approximately 500 a little
over 500
hours so that's pretty cool that we were
able to make 25 in re in 25K in Revenue
with only 500 hours of work but that's
because I paid for a ton of Labor okay
so I have a team I I read the book
called The emyth this was one of my
biggest blessings in the first year I
had a a mentor who was PNC PNC Banks
operations manager I think nationally at
one point and he recommended he said
toes if you can't do if you can't work
very much you need to learn about
systems so I read the e- myth this talks
about how there's a difference between
entrepreneurs so it's getting a little
messy over here but you've got
entrepreneurs which we'll call e that's
what the E stands for an e- myth and
then you've got technicians so an
entrepreneur is the manager the
Visionary the technician is the person
who actually does the tasks themselves I
ask myself I can only work 1.5 hours a
day but there's 10 hours of a day of
work to be done how do I bridge that Gap
and that's where where creating systems
and hiring technicians come in so I had
a team of virtual assistants also known
as vas who did hundreds and hundreds of
hours of work for me had a fairly
reasonable wage on average working with
people in the Philippines I have a great
team most of them are from the
Philippines on average it'll cost about
five bucks an hour and if you come up
with good systems then they can just
follow those systems so I made training
videos Sops which is standard operating
procedures so written and visual that
they can just go step one step two step
three let's say for formatting a book
well I'd do it myself until I understood
then I'd make these systems and then I'd
hire a VA Okay so we've got ads we've
got labor for cost and then there's
ancillary costs like I don't need to
change colors but I like it cuz we're
talking about snacks baby so I paid for
snacks and office supplies and stuff
like that that should be about
everything that I spent on my first year
of business but it was so ridiculously
expensive and here was the biggest
problem that I found here's the rookie
mistakes follow along here cuz this is
this is really big if you're yeah like
please listen I wish I had known these
things at the beginning so badly the
biggest mistakes me and my team made and
particularly me cuz I'm the one who's in
charge we started with a low margin on
these books that we were publishing
under blueberry books the margin was
approximately
324 per sale so what does that mean that
means at the end of the day if I sell a
book for let's say it was let's say it's
$8.99 after printing costs and
everything this is what enters back into
my bank account into my hands now the
problem with this is one it's super low
ticket so ad spend is really tight
meaning my customer acquisition cost
cannot exceed 324 otherwise I'm exactly
at break even and it's a wash right
nobody makes any money sad day and it's
a really competitive market which the
word search Market is so I spent of that
25,000 I think it was approximately like
19,000 was in ads so the vast majority
was just ad spend at a really low margin
equals no profit no profit so if you're
publishing do not play the race to zero
game I don't regret it because I learned
but if someone had told me I would have
been much better off so the second
rookie mistake that I had made and this
is another really big one was that I
published almost exclusively seasonal
books do not do this the problem is
remember when I had that like 9k 3mon
span that was a summer book and the time
when I had a really good span during
Christmas you spend a ton on
ads and this goes for both books you
spend a ton on ads and then after 3
months your book has ranked well
organically woohoo but then the season
is over why is nobody buying and you're
back to square zero not even square one
square 0 you're making like almost no
money at all for the nine other months
of the year and then you have to go back
to the beginning of the Vicious Cycle
spend a lot on ads to rank and then
you're you're making a tiny bit of money
for 3 months so with a with a perfect
storm of a low margin and seasonal books
I didn't make like any money as you see
so what do you do instead right oh and
the last thing I did not have
continued education and application
based on that education I find that the
easy thing for me as a creative person
to do is just get a little education and
then skip straight to the creative
application I would just get creative
with things I'd learn the basics of
publishing and then I and basics of
marketing and I jump straight over to
the creative and I wouldn't continue to
do these two steps get educated and
apply educate apply educate and apply so
all of this was terrible all of this was
terrible
I get to the end of that first year I
crunch the numbers this is only in
October when I really crunched the
numbers and found out that profit was
like 3K right so I go what the heck do I
do I just spent thousands and thousands
of dollars and a year and a half of my
life at by the time it was October
working towards this business model and
it's not working what do I do so I had
this I had this like absolute pit of my
stomach moment I called up a couple of
my friends I was like I am not an
entrepreneur I'm just an artist there's
no way I can do this and the two that I
spoke to gave me a great pep talk so I
decided to Dream a Little I decided to
keep going and what I found Alex horoi
talks about this and it was entirely
true so see this little graph here this
is the beginning of any Venture right
here you're highly optimistic and your
optimism grows and it's uninformed
optimism and then at some point you
start realizing oh this is hard this is
really tricky I don't know if I want to
stick with this this is expensive this
is is going to take work and at some
point you you either choose to to get
out here and go to the beginning of a
new Venture which is what a lot of
people do which is what I did for the
first 20 years of my life 22 years of my
life really and you just go through this
cycle of uninformed optimism to starting
a new Venture but if you stick with it
you're going to go oh this is actually
way harder than I thought oh you know
for me it was margins really are trash
how do I get to 30k in a in a year or
25k in a year and make no money and then
at the bottom here you have the Dark
Knight of the Soul
sad but then as soon as you push through
here if you keep pushing through and
this is where I was in October when I
called my friends if you keep pushing
through you'll start to see a little
momentum I'm learning things I'm
starting to make sense of this I'm
actually seeing some traction and before
long you're where I am right now which
is
informed this is the best place to be by
the way in my experience and I've only
been here once in my entire life which
is today informed
optimism now why am I an informed
Optimist well I'll show you my dashboard
for the past 3 months okay before I show
you my dashboard I want to show you what
I did so what I did was I said okay I'm
at this pit but I'm going to try making
a book with high margin guys learning
things is so simple if you take the time
and I I'm preaching to myself right now
because I never do it but when I do I'm
always glad I did and you'll see in a
second with the dashboard I said what if
I made a book with increased margin that
was Evergreen instead of seasonal
meaning it'll sell 12 months out of the
year and this goes for things that
aren't Just Books too whatever your
Market is and the last thing is that I
continue to get education and apply it
then what would happen and I'll show you
what happens I published one book a
little over two months
ago and this is this is the result I'm
such a jerk if you want to find out the
rest go to part two because I'm a really
new YouTuber and I need more engagement
so I'll probably put it up here or
something like that all right thanks
guys peace what is this
even
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