O que aconteceu com a Tekpix?

Summary

The video looks back at the Tech Pix, a low-quality digital camera heavily marketed on Brazilian TV in the early 2000s. It was promoted as an all-in-one device with many functions like video camera, MP3 player, and webcam. But in reality it was a cheap Chinese import sold at an inflated price. The salesman Juarez became famous for loudly pitching the Tech Pix in commercials. His company Tecnomania later transitioned into selling dubious supplements. The video explores the marketing tricks and planned obsolescence behind the Tech Pix fad.

Takeaways

• 😀 The video discusses Tech Pix, an electronic device marketed heavily on Brazilian TV in the early 2000s
• 😮 Tech Pix was marketed as an all-in-one digital camera, MP3 player, webcam etc. but delivered poor quality
• 🤔 The presenters suggest Tech Pix was overpriced for what it delivered and was targeted at less tech-savvy consumers
• 🧐 Tech Pix was likely manufactured cheaply in China but marketed as a Brazilian innovation
• 😠 The salesman Juarez hyped Tech Pix aggressively on TV using high pressure sales tactics
• 🤨 Juarez may have been involved in owning or running the company behind Tech Pix
• 🤔 After Tech Pix declined, the company pivoted to selling supplements also marketed by Juarez
• 😕 The marketing of Tech Pix appears questionable and misleading to consumers
• 🤷‍♂️ There is speculation about the business practices and marketing tactics of the Tech Pix company
• 😊 The presenters provide an informative and entertaining analysis of Tech Pix as a cultural phenomenon

Q & A

What was the Tech Pix advertised as being able to do?

The Tech Pix was advertised as being a digital camera, video camera, MP3 player, MP4 player, USB drive, webcam, and audio recorder all in one device.

What resolution and megapixels did Tech Pix claim to have?

Tech Pix claimed to have 720p video resolution (640 x 480 pixels) and 12 megapixels for photos, but reviews showed it actually had less than 1 megapixel resolution and only reached about 5 megapixels for photos.

How much did a Tech Pix cost?

The Tech Pix retailed for about R$1,500 paid over 3 years. The initial payment was R$29.90 plus 36 monthly payments of R$39.90.

Who was Juarez, the spokesperson for Tech Pix?

Juarez Aparecido Pontes Fernandes worked in the call center for the company that owned Tech Pix. He stood out for his energetic sales pitches so he was chosen to be the spokesperson.

What happened to Juarez and the Tech Pix company?

Juarez still works as a salesman pitching products for a company called Natural Mania. The Tech Pix and Techmania companies apparently went out of business as cell phones made their products obsolete.

Who actually manufactured the Tech Pix devices?

The Tech Pix was likely manufactured in China by an electronics exporter, as a nearly identical device was being sold under a Chinese brand around the same time.

What business strategy did Tech Pix follow?

Tech Pix followed a 'white label' business model, where a company uses devices manufactured by another company but brands them as their own.

Why did Tech Pix disappear from the market?

As cell phones with integrated cameras, music players etc became cheaper & more advanced, there was no more demand for standalone devices like the Tech Pix.

What products does Natural Mania sell now?

Natural Mania sells capsules and supplements claiming health and anti-aging benefits, like collagen, omega-3, and chia seed oil.

What critique does the video make of Tech Pix's business practices?

The video implies some deception in Tech Pix's marketing claims about product capabilities and value compared to alternatives.