COMO VENDER NO MERCADO LIVRE EM 2024 PARA INICIANTES

Summary

This video script offers insights into leveraging the online marketplace, specifically Mercado Livre, as a platform for e-commerce. It emphasizes the low entry barrier for sellers and the potential for high profit margins. The speaker, Bruno de Oliveira, founder of 'e-commerce na prática', shares tips for beginners on starting a virtual store and highlights the importance of identifying products with high demand and low competition within the platform. He also discusses the use of Google Trends and Mercado Livre's own trends to find profitable niches and suggests finding unique suppliers for a competitive edge.

Takeaways

• 🌐 The video discusses leveraging the internet for sales, specifically focusing on e-commerce and the opportunity to create a business through online sales.
• 🛒 It highlights Mercado Livre as a popular e-commerce platform in Brazil, emphasizing its growth and the volume of sales and customers it handles.
• 🚀 The speaker, Bruno de Oliveira, introduces himself as the founder of 'e-comércio na prática', a leading e-commerce school in Brazil, aiming to help people build their online businesses.
• 🛍️ The video targets beginners looking to start selling on Mercado Livre and provides a step-by-step guide to get started on the platform.
• 💡 It suggests starting an e-commerce business based on passion or interest in a particular product or niche, which is a powerful way to create an online store.
• 💼 Mercado Livre operates differently from traditional e-commerce sites; it earns money by charging a commission on sales made by third-party sellers rather than by selling its own inventory.
• 💰 The platform's low entry barrier and commission-based model allow sellers to test and grow their business with minimal initial investment.
• 📈 The video emphasizes the importance of finding products with high demand and low competition on Mercado Livre to maximize sales and profit margins.
• 🔍 It introduces tools like Google Trends to research product trends and Mercado Livre's own trend data to identify products that are in demand.
• 🔗 The speaker advises against relying on provided supplier lists and encourages sellers to find unique suppliers to differentiate their products in the market.
• 🏢 As businesses grow on Mercado Livre, the video suggests considering the transition to a more structured business model, such as obtaining a CNPJ and potentially hiring employees.

Q & A

What is the main topic of the video script?

The main topic of the video script is discussing internet sales, specifically focusing on how to take advantage of the online marketplace, Mercado Livre, to create a business opportunity for extra income or a main business venture.

Why is Mercado Livre considered a significant opportunity for business?

Mercado Livre is considered a significant opportunity because it is the largest e-commerce platform in Brazil with a high volume of products, sales, customers, and deliveries. It also allows small entrepreneurs to sell their products on its platform, benefiting from the demand generated by the marketplace.

What does the speaker suggest as the first step for someone interested in starting an e-commerce business on Mercado Livre?

The speaker suggests that the first step is to identify a passion or interest, such as a specific product, niche, or hobby, and then create a business around that interest.

How does the speaker describe the business model of Mercado Livre?

The speaker describes Mercado Livre's business model as a platform that earns money not by buying and reselling products, but by charging a commission on sales made by individual sellers and offering other services like Mercado Pago for payments and Mercado Envios for logistics.

What is the advantage of starting an e-commerce business on Mercado Livre compared to creating a standalone online store?

Starting on Mercado Livre has the advantage of low entry barriers and the ability to leverage the existing demand and infrastructure of the platform, including its large customer base and services like payment and logistics, without the need for significant initial investment.

What challenges does the speaker mention regarding the increasing competition on Mercado Livre?

The speaker mentions that as more sellers join Mercado Livre, it becomes more competitive, making it harder for new sellers to stand out and succeed compared to those who started earlier.

What is the speaker's advice for finding a successful niche on Mercado Livre?

The speaker advises to find a niche or product that has high demand but low competition, which can be discovered by using tools like Google Trends and analyzing the trends and searches on Mercado Livre itself.

How can one find out what products are in demand on Mercado Livre?

One can find out what products are in demand on Mercado Livre by checking the 'tendências' or trends section on the website, which shows the most searched-for items, and by using search terms in the platform's search field.

What tool does the speaker recommend for researching product trends and demand?

The speaker recommends using Google Trends to research product trends and demand by entering product names and analyzing the search interest over time.

What is the speaker's opinion on sourcing products from the same suppliers as other sellers?

The speaker advises against sourcing products from the same suppliers as other sellers, as it does not provide a competitive edge. Instead, he suggests finding unique suppliers, possibly through direct research or by visiting major wholesale markets like São Paulo's 25 de Março.

What is the final piece of advice the speaker gives for those who want to learn more about selling on Mercado Livre?

The final piece of advice is to join the speaker's school, 'e-comércio na prática', for access to comprehensive courses and resources to learn more about selling on Mercado Livre effectively.