The Blueprint to Crafting $10,000 SMMA Offers

Summary

This video script offers a blueprint for crafting $10,000 offers, leveraging the 'Gap' concept to bridge the space between current and desired states. It outlines the two types of offers: marketing and sales, emphasizing the importance of clear communication, tangible outcomes, and compelling guarantees. The speaker shares seven key traits for an irresistible offer and provides a step-by-step methodology for implementation, including a strong guarantee and free value to enhance attractiveness. The ultimate goal is to help viewers create unique, high-value offers that stand out in a saturated market, with a fill-in-the-blank worksheet to facilitate the process.

Takeaways

• 🎣 The principle 'teach a man to fish' emphasizes the importance of providing knowledge for long-term success, which is analogous to the speaker's approach to teaching offer creation.
• 📈 The speaker claims to have a proven blueprint for crafting $10,000 offers that has helped generate millions of dollars and can be replicated by others.
• 🔑 The concept of 'The Gap' is central to the speaker's methodology, highlighting the difference between a person's current state and their desired state as a motivator for action.
• 🏋️‍♂️ The 'pain to pleasure paradox' is introduced to explain how dissatisfaction with the current state can drive individuals towards change and improvement.
• 📊 The importance of marketing and sales in identifying and bridging 'The Gap' is discussed, with offers serving as the bridge between current and desired states.
• 📝 The necessity of taking clear and concise notes during the presentation is stressed to facilitate the application of the knowledge shared.
• 🔑 Two types of offers are identified: marketing offers that attract interest and sales offers that are contractually guaranteed and within the provider's control.
• 🔍 The seven key traits of a good offer are outlined, including market research, clarity, tangible outcomes, compelling guarantees, sensible pricing, simplicity, and realistic expectations.
• 💰 The pricing strategy should be tied to the ROI, ensuring that the value provided to the client significantly exceeds the cost of the service.
• 📑 The components of an offer should include outcome, duration, methodology, guarantee, free value, and pricing, each designed to communicate value and reduce client risk.
• 🌟 The framing of an offer can differentiate an agency in a saturated market, with positioning and perceived value being key to higher pricing and client acquisition.

Q & A

What is the main purpose of the video script?

The main purpose of the video script is to teach viewers how to craft $10,000 offers using a three-level blueprint, which the speaker has used to generate millions of dollars and has shared with thousands of others.

What is the significance of the 'Gap' concept in the script?

The 'Gap' concept signifies the difference between a person's current state and their desired state. It is used to create motivation for change and is a fundamental principle in marketing and sales, where the offer acts as a bridge to close this gap.

What are the two types of offers mentioned in the script?

The two types of offers mentioned are marketing offers and sales offers. Marketing offers are designed to attract interest, while sales offers are specific, dependable, and included in the contract terms.

Why should an agency owner be cautious about guaranteeing outcomes in their offer?

An agency owner should be cautious because guaranteeing outcomes that are not 100% within their control can lead to legal issues and damage their reputation if the promised results are not achieved.

What are the seven key traits of a good offer according to the script?

The seven key traits of a good offer are: 1) based on real market research, 2) clear and concise, 3) with precise and tangible outcomes, 4) has a compelling guarantee, 5) pricing makes sense compared to ROI, 6) simple to explain, and 7) not completely unbelievable or unrealistic.

What is the importance of a guarantee in an offer?

A guarantee in an offer is important because it removes risk from the client's perspective, enhancing trust and making the offer more attractive by ensuring that the client will not be worse off after working with the agency.

How does the speaker suggest structuring the methodology of an offer?

The speaker suggests structuring the methodology of an offer into easy-to-digest steps and providing a clear, concise explanation of how the promised outcome will be achieved.

What is the role of 'free value' in an offer?

Free value in an offer serves to increase its attractiveness at a relatively low or no cost, helping to stand out as the go-to agency within a niche and providing additional benefits to the client.

What is the '90-day lead accelerator system' mentioned in the script?

The '90-day lead accelerator system' is an example of a methodology for achieving the promised outcome of 30 qualified booked appointments within 90 days, including steps like creating online campaigns, qualifying leads, and booking appointments.

How does the speaker suggest using the worksheet provided in the script?

The speaker suggests using the fill-in-the-blank worksheet to customize and create a perfect offer, which has been used by other students to make tens of thousands of dollars.