Best SMMA Offers To Use in 2024 (This Got Me 700+ Clients)

Summary

Charlie Morgan's video offers a framework for creating irresistible business offers. He emphasizes that an offer isn't just a service or guarantee, but a sales argument promising growth. Morgan outlines a four-part structure: setting a clear goal or outcome, detailing the steps to achieve it, providing tools or instructions as guardrails, and including a risk-reversal strategy to ensure customer safety. His approach aims to bridge the gap between a customer's current and desired situation, transforming pain into pleasure.

Takeaways

• 🚀 The video aims to teach viewers how to create 'insane offers' that are too good to refuse, using a framework the speaker has successfully applied in his own businesses.
• 🛠️ The speaker emphasizes that an offer is not just a service or guarantee but a sales argument that encapsulates the growth experience provided by the business.
• 🎯 The first component of a strong offer is setting a clear goal or outcome that the business promises to help achieve for the customer.
• 🔑 The offer should bridge the gap between the customer's current situation, which may cause pain, and their desired situation, which brings pleasure.
• 📝 The second component involves outlining specific steps or a roadmap that leads to the promised outcome, making the offer tangible and believable.
• 🛡️ Tools or instructions act as guardrails to ensure customers take the right steps and achieve the desired outcome without falling off course.
• 🔄 The speaker uses the metaphor of a staircase to represent the steps needed to reach the goal, emphasizing the importance of a clear and linear process.
• 💡 The offer should include risk reversal strategies, such as guarantees, to minimize perceived risk and make the offer more attractive.
• 💰 A strong guarantee can turn a potential failure into a positive experience, with the speaker suggesting refunds and additional value as part of the risk reversal.
• 🤔 The speaker encourages viewers to think critically about their offers rather than blindly copying, to ensure they are effective and aligned with their business model.
• 🔗 The video concludes with a call to action for viewers struggling with client acquisition, directing them to a specific funnel for further assistance.

Q & A

What is the main focus of Charlie Morgan's video?

The main focus of Charlie Morgan's video is teaching viewers how to build 'insane offers' that are so good people can't refuse them. He shares a framework he has used to create compelling offers for his businesses.

What is Charlie Morgan's stance on providing a direct offer in his video?

Charlie Morgan does not provide a direct offer in his video. Instead, he shares a framework to help viewers think critically and create their own offers, avoiding the 'monkey see, monkey do' approach.

What are the two companies Charlie Morgan mentions that he has built using his framework?

Charlie Morgan mentions that he has built 'norflow Consulting', a marketing agency he sold after scaling to seven figures, and 'Imperial Agency', a multi-million dollar coaching business in South Africa.

What does Charlie Morgan consider the first component of a good offer?

The first component of a good offer, according to Charlie Morgan, is the 'goal'. This is the outcome or the future state that the business promises to help the customer achieve.

How does Charlie Morgan describe the gap between a customer's current and desired situation?

Charlie Morgan describes the gap between a customer's current and desired situation as a transition from pain to pleasure, or from a sad to a happy emotional state, which the business aims to bridge.

What does Charlie Morgan suggest as the second component of an offer?

The second component of an offer, as suggested by Charlie Morgan, is the 'steps'. These are the tangible, step-by-step actions or processes that lead the customer from their current situation to the desired outcome.

What is the term Charlie Morgan uses to describe the support system within an offer?

Charlie Morgan uses the term 'tools or instructions' to describe the support system within an offer, which acts as a 'guard rail' to ensure customers take the right steps towards achieving the goal.

What does the 'trampoline' represent in Charlie Morgan's offer framework?

In Charlie Morgan's offer framework, the 'trampoline' represents the 'risk reversal' or guarantee. It's the safety net that ensures customers are protected if they don't achieve the promised outcome.

What is the cognitive bias Charlie Morgan refers to in relation to risk and offers?

Charlie Morgan refers to the 'zero risk bias', a cognitive bias where people prefer to minimize risk. He suggests that a good offer should align with this bias by providing a strong guarantee or risk reversal.

How does Charlie Morgan propose to make the failure experience of an offer 'pleasurable'?

Charlie Morgan proposes making the failure experience 'pleasurable' by offering not only a full refund but also additional benefits like extra money or free coaching, so even if the goal isn't met, the customer still gains value.