How to Produce Research

Summary

In this video script, the team discusses the importance of effective research for business solutions, using the example of selecting a boat cover. They highlight a common issue where a simple request for recommendations results in an overwhelming list of websites, rather than a concise solution. The speaker demonstrates a better approach by engaging with an AI like Chat GPT to get tailored advice on evaluating boat covers, considering factors like material, fit, and weather protection. The goal is to provide the client with the top three recommendations, making the process efficient and beneficial.

Takeaways

• 📝 The video is about teaching the team how to produce research effectively, which is a common request from clients.
• 🛶 The specific example given is about researching boat covers and recommending the best options to a client named Muhammad.
• 🤔 The importance of understanding the client's needs, such as boat size and price range, is highlighted to provide accurate recommendations.
• 💼 The script emphasizes the inefficiency of providing a list of websites without recommendations, which adds more work for the client.
• 🔍 The speaker suggests using AI, like Chat GPT, to get advice on parameters to evaluate products, such as material quality, fit, size, and more.
• 🛍️ The speaker demonstrates how to ask for direct links to purchase options, making it easier for the client to make a decision.
• 💡 The value of providing a tailored solution rather than a generic list is underscored as a benefit to busy business owners.
• 📈 The script illustrates the process of narrowing down options by asking additional client-specific questions to refine the recommendations.
• 🔗 The importance of testing the functionality of provided links is mentioned, ensuring they work and lead to the correct product.
• 💰 The script points out the need to consider the client's budget, even if it wasn't specified in this instance.
• 📝 The video concludes with a reminder of the benefits of providing a streamlined, client-focused research process.

Q & A

What is the main topic of the video?

The main topic of the video is about how to produce research on boat covers, focusing on providing recommendations to a client based on specific criteria.

Who are the speakers in the video?

The speakers in the video are an unnamed team member and a person named Muhammad.

What was the task given to the team by Muhammad?

Muhammad asked the team to look up boat covers and recommend what type of boat cover he should buy.

What was the issue with the initial research provided by Cherry?

The issue with Cherry's initial research was that it only provided a list of websites where boat covers could be bought, without any recommendations or evaluations.

What does the speaker suggest as a better approach to research?

The speaker suggests using Chat GPT to ask for advice on what parameters to evaluate when choosing a boat cover, and then asking for top three recommendations based on those parameters.

What parameters did Chat GPT suggest for evaluating boat covers?

Chat GPT suggested considering material quality, fit and size, weather protection, durability, warranty, ease of use, and additional features.

What specific boat model and size is Muhammad interested in a cover for?

Muhammad is interested in a boat cover for a 22-foot Centurion Avalanche.

How does the speaker plan to find the best boat cover recommendations for Muhammad?

The speaker plans to use the parameters provided by Chat GPT, ask additional questions about the boat size, and then request direct links to purchase the recommended boat covers.

What was the issue with the direct link provided in the video?

The issue with the direct link was that it did not work as expected, and the speaker had to test it to ensure it would lead to the correct product.

What is the speaker's final advice on how to benefit the client?

The speaker's final advice is to provide the client with clear recommendations, including the reasons why those options are the best, and to ensure that any provided links are functional and lead directly to the product.