Logitech U-Turns on OnlyMouse Subscription Idea
Summary
TLDRIn this episode of Restless Gecko, the host discusses the controversial idea of a Logitech 'forever mouse' with a subscription model for updates and new features, which has now been dropped. The host speculates on the reasons behind this concept, critiquing its impracticality for the diverse and ever-changing preferences of gamers. They also explore the potential impact on Logitech's market position, suggesting that the company may be shifting focus away from innovation in the gaming peripherals space.
Takeaways
- 🤔 Logitech considered a 'forever mouse' with a subscription model for updates and new features but has now abandoned the idea.
- 💡 The idea was possibly floated by the CEO to gauge public reaction or due to a misunderstanding within the company.
- 🎮 The concept of a subscription for gaming mice was criticized as it doesn't align with the diverse and changing preferences of gamers.
- 🔄 Gamers often change mice frequently, making a subscription model impractical for a product that should be fully functional out of the box.
- 🛠️ Logitech's lack of innovation in recent product releases might indicate a shift in focus or a potential move towards new business models.
- 📉 The potential subscription model could have been a way to gauge interest in a new direction for the company, but the response was negative.
- 📈 Logitech's CEO, Hanukah Faber, comes from a background in industries that commonly use subscription models, which might have influenced the idea.
- 🏆 Logitech's competitors, like Razer, are innovating and expanding their product lines, while Logitech seems to be standing still.
- 🛑 The idea of a subscription service for a mouse was considered a bad move that could have killed the business if pursued.
- 🔧 There is speculation that Logitech might be working on something big, but for now, they appear to be complacent and not catering to enthusiast demands.
- 🔄 The company's focus seems to be more on the productivity and business market rather than taking risks in the gaming peripherals space.
Q & A
What was the main topic discussed in the Restless Gecko video?
-The main topic discussed was the Logitech subscription idea for a 'forever mouse' and the subsequent public reaction and company's decision not to pursue the idea.
Why did Logitech consider a subscription model for their mouse?
-Logitech considered a subscription model to provide updates and new features for a more expensive version of their mouse, although the exact reasons behind this idea are speculative in the script.
What was the public's reaction to the idea of a subscription-based mouse from Logitech?
-The public reaction was largely negative, with people finding the idea impractical and unnecessary for gaming mice.
What are some reasons why a subscription model might not work for gaming mice?
-A subscription model for gaming mice might not work because users often change their mice frequently, and the idea of being locked into a single mouse with a financial commitment for updates is not appealing.
What is the 'forever mouse' mentioned in the script?
-The 'forever mouse' refers to a more expensive version of a Logitech mouse that was proposed to come with a subscription service for updates and new features.
Why did Logitech ultimately decide not to pursue the subscription idea?
-Logitech decided not to pursue the subscription idea likely due to the negative public reaction and the impracticality of the concept for gaming mice.
What does the script suggest about the CEO's background and its potential impact on the company's direction?
-The script suggests that the CEO, Hanukah Faber, has a background in industries that commonly use subscription models, which may have influenced her to propose such a model for Logitech. However, her lack of experience in the tech industry might have contributed to the idea's lack of feasibility.
What is the potential risk of adopting a subscription model for a product like a gaming mouse?
-The potential risk is that it could lead to customer dissatisfaction and loss of brand loyalty, especially if the product does not meet expectations right out of the box or if the subscription does not provide significant added value.
How does the script describe the current state of Logitech's product innovation?
-The script describes Logitech's product innovation as stagnant, with no significant new products or technologies being introduced, and suggests that the company may be shifting its focus away from the enthusiast market.
What alternatives to Logitech products does the script mention?
-The script mentions Razer's Viper V3 Pro as an alternative that has invaded the ambidextrous mouse market, with no reply from Logitech, indicating a lack of competition or innovation from their side.
What is the script's final recommendation for consumers regarding Logitech's subscription idea?
-The script suggests that consumers should be smart and consider dropping Logitech as a brand if they were to go to a subscription route, as it would likely not be successful and there are many great alternatives available.
Outlines
🎥 Logitech's Subscription Mouse Drama
In this segment, the host introduces the topic of Logitech's controversial subscription mouse idea. They describe how despite the lack of new mouse releases, the drama around Logitech's floated idea of a forever mouse with a subscription service for updates and features has caused a stir. The CEO's comments on the idea, the public's predictable negative reaction, and the impracticality of locking users into a long-term financial commitment for a single mouse are discussed. The host also encourages viewers to like, dislike, and comment on the video to share their opinions.
🤔 CEO's Disconnect and Corporate Subscription Models
This paragraph delves into the disconnect between CEOs and the realities of their product markets. The host criticizes Logitech's CEO, Hanukah Faber, for her out-of-touch suggestion of a subscription model for a mouse, influenced by her background in industries that successfully use such models. The host highlights the impracticality of applying a subscription model to gaming mice, pointing out the degradation of mouse quality over time and the potential for an overwhelming number of claims if such a model were implemented. The host speculates that internal feedback likely prevented the idea from moving forward.
Mindmap
Keywords
💡Logitech
💡Subscription Service
💡Peripherals
💡Gaming Mice
💡DPI
💡Hall Effect
💡Productivity
💡Innovation
💡Consumer Preferences
💡Razer
💡Complacent
Highlights
Logitech floated the idea of a 'forever mouse' with a subscription service for updates and new features.
The subscription model for a mouse was confirmed to be scrapped by Logitech.
Speculation that the CEO of Logitech either spoke out of turn or was testing public reaction to the subscription model.
The beauty of the gaming peripherals hobby lies in its variety, making a subscription model impractical.
People frequently change their mice, sometimes even on a match-to-match basis, making long-term subscription commitments unappealing.
Subscription models for gaming mice don't make sense as there are no ongoing actions or updates needed for the hardware.
The idea of charging for sensor or click updates would be commercial suicide for Logitech.
A potential Apple Care-like system for gaming mice would be a disaster due to the high rate of product degradation.
Hanukah Faber, CEO of Logitech, has a background in subscription models from her experience in other industries.
The gaming community's negative reaction to the subscription idea was predictable.
Recent Logitech product releases, such as the Superlight 1.5, have been minor updates rather than significant innovations.
Logitech's current product lineup, including a low-profile TKL keyboard, is not keeping up with industry trends.
There is speculation that Logitech might be shifting focus away from gaming peripherals.
Razer's Viper V3 Pro has entered the market with no competitive response from Logitech.
The gaming community fears that Logitech has become complacent, allowing competitors to take the lead.
Transcripts
hello and welcome to Restless gecko
reviews today I wanted to talk about the
Logitech drama so even though
everything's been a little bit stale in
terms of mouse releases there's been
plenty of drama to keep us going what
with the wooting and razor keyboard and
now the Logitech subscription idea so a
lot of people have reported on the
subscription idea but no one's actually
followed on from that to talk about the
follow-up so originally Logitech floated
the idea of a forever Mouse so this is
like a more expensive version of a
Logitech mouse so probably more
expensive than even these bad boys were
new um that would then come with a
subscription service for updates and new
features it's now been confirmed that
they're not going to pursue the idea but
it's just interesting they tried to
float this in the public domain so from
my perspective either the CEO thought
she was giving the interview was
something interesting and original uh
she was either talking out of turn um
and didn't really know what she was
talking about because apparently she
talked to someone from one of their
development offices who came up with
this really good idea and she thought it
was great and wanted to talk about
it um or generally it was a plan to
gauge the public reaction although
anyone with half a brain at Logitech
could have predicted the outcome with
pretty much 100% certainty so uh before
I keep going um if you'd like to
subscribe to the channel it really helps
me uh give give the video a like if you
like it or dislike it if you don't like
it and leave your comments in the
comment section below I always love
hearing from you so yeah anyway we'll
crack on so why I don't think it makes
sense so the beauty of this hobby is
that there are so many different nuances
to the way people like to play the
search for the Improvement in their own
game um through through the peripherals
themselves so how you grip the mouse
what you like about it the shapes the
buttons the clicks the grip tape you can
get the skates you can get absolutely
everything and then you got your parings
with your mouse pad like it's so varied
there are so many different ways that
you can take part in The Hobby all
different budgets as well like it
doesn't make sense to be locked into a
single Mouse for the long term with some
Financial commitment to get updates for
it just it's just beyond belief that
they would even float such an idea it's
bit stupid really but yeah people change
their mice yearly monthly even hourly if
you like me and you like to change from
match to match so Logitech would be
cutting themselves off at the knee like
it wouldn't make sense for gaming mice
to have a subscription either because
like what are you what are you
subscribing to here that there's no
actions that it needs to perform outside
of what it already does um I mean they
give you the uh sensitivity finder for
the DPI so it matches the DPI between
two different mice when you move them
along together like I I don't even use
that I don't really need it approximate
is good enough for me but yeah unless
you've got a mobile mouse or like loads
of buttons on it that you need it to do
different things or this some hall
effect version of the mouse which I
believe steel series did with the with
some of their mice didn't really go very
far with that either but still um I
don't see why you would need um an
update for your sensor or anything like
that um I mean to build people for an
update for the sensor and clicks would
be commercial suicide for them because
when you purchase a product you expect
it to be decent out the box and if it
isn't decent out the box you expect them
to update it very very sharpish so again
still wouldn't make sense um unless they
were looking at it like an Apple Care
System where it's some sort of like
extended warranty where they prioritize
your support and they give you
Replacements if anything goes wrong like
if the shell creaks they just send you
out one next day anything like that but
again that would be a commercial
disaster for them like most gaming M are
going to degrade over time whether it's
a year even a year 15 months 18 months
whatever it is eventually they will
degrade the quick click quality will
start to go soft and things things will
start to Creek things will start to fall
apart and the Shelf the shell itself
like the claims would be insane
especially for like first bch mice
they'd be swapping them out in and out
like nobody's business even for like the
slightest thing cuz I imagine they'd
have to open up that that bracket in
which you can
claim so the person that decided to push
the line of thought into the public
sphere is called Hanukah Faber the CEO
of Logitech um and I had a quick look
through uh LinkedIn as that's what it's
good for um she's worked at Proctor and
Gamble and and unil L both of which
produce beauty products other
consumables like food cleaning products
stuff like that the industries that she
has experience with are adopting
subscription models so like you get your
meals delivered to your door or whatever
like that um even on Amazon if you run
out of something it can automatically
reorder every month for you so that
you've got you're always topped up it
seems to be the way that a lot of
Industries are going and the reason they
do it is because it keeps them locked
into the brand especially when the
customers are flighty they're looking
for different options and things like
that it just keeps them out of that
search for Alternatives and cheaper
substitutes and also I've worked in some
quite heavily bureaucratic corporate
environments and i' I've have experience
with these types of people CEOs and
managing directors have their fingers so
far from the pulse that they can give
themselves a colonoscopy with very
little effort the people at the top of
the corporate ladder especially those
with like a marketing background like
this Hanukah they tend to be very good
at thinking in abstractions so they can
they can think about very much outside
the box and they can create these
different scenarios and different
products and things like that but they
don't tend to have much experience in
reality or on the shop floor essentially
they have very little understanding of
how those things were applied in real
life uh whether they're going to be
successful or whether they'll dissolve
on contact with sunlight like this
Subscription Service would have done if
they'd have pursued it but I I hope that
someone internally after she's gone on
this podcast is like an account or
someone like that I just walked up and
said look you you you're trying to kill
the business here if you do this I mean
yeah whoever it was is very brave or
maybe they were just Fielding it out
there just to see what the response was
but it hasn't been
positive um but I did think that this
might end up being reality for a couple
of reasons so if you look at the
products they've been bringing out
recently so you got the super light 1.5
it's a slight refresh some new switches
an updated sensor but other than that
there's nothing new about it like it's
whether you have the old one or the new
one UAB test them like you can feel the
difference but it's it's nothing major
like it's in my personal opinion if
you've already got the gpx1 there's no
point in upgrading to the two really
unless you really love it and you want
those mechanical switches but then they
brought out this boring low profile tkl
that has no hall effect or anything like
that so they're not keeping up with the
trends at all um but the Lull in the new
products and Technology be a sign that
they've shifted Focus somewhat maybe
they're moving in a new direction or
they're pulling
something maybe they already pulled
attention to something like a
subscription model and this was just
feeling fe uh like feeling it out for
public sentiment um but they're they're
really not taking any more risks like
they did with the g303 sh Edition I mean
that's a mouse that's so specific that
only like a tiny percentage of players
will actually use it because in no way
have they been catering to Enthusiast
space with their offerings like there's
nothing there's no lighter or even
updated g703 there's been no update to
the
g305 um it does feel like they've given
up in a lot of ways or they're more
willing to just cater to the
productivity and business crowd at this
point maybe that's where they're seeing
most of the revenue from and we're just
like a small blip on the radar that
makes a lot of
Demands um I mean it's entirely possible
that they're working on something huge
that's going to like change PC gaming
maybe or maybe they're just happy to COA
on the super light sales and push out
that Legacy messaging about their their
Pro Series the the awful
headsets and subpar keyboards like I can
I can say for certain that if they were
to go to the subscription rout the
success they have with the super light
will never ever come back they'll never
see it again and I think a lot of people
will be smart enough to just drop
Logitech as a brand and stock up on
their own models I mean look at it this
way Razer has now invaded the Ambi
Sports
scene with their Viper V3 Pro there's no
reply from Logitech at all there's
nothing new nothing leaked no no sign of
anything interesting coming out they've
just sort of sat still so they're either
really confident the super light can
hold its own or they're just not
interested in this market anymore which
is it's sad times for fans of Logitech
but it's it's not like we don't have
thousands of great Alternatives now I
mean even for their own models we're
seeing better Tech clones of their mice
coming out and I think Logitech just
have really got complacent and now
everyone else is reaping the rewards
which is which is a shame because I
would hope that they would be at the
Forefront pushing for new technology new
ways of doing things new shapes but no
nothing it's the same old stuff and
awful new stuff as well when they do
bring out something that's new um but
yeah that's it for this video um if you
want a subscription that is completely
free and will enhance your performance
please feel free to subscribe to the
channel leave a like if you want to like
and leave your feedback in the comments
and I will see you in the next video
thank you very much
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