MELHORES LIVROS PRA APRENDER COPY | Kiwify
Summary
TLDRThe speaker from the video transcript recommends key books for mastering copywriting, including 'Copiando' which discusses persuasive communication and identifying objections. 'Copiando' also advises on the use of written numbers to avoid confusion. 'Copiando Grátis' offers six ways to start copywriting effectively. The speaker emphasizes the importance of applying strategies rather than just watching marketing guru videos, which led to their success in generating daily sales in various niches using a unique sales strategy.
Takeaways
- 📚 The speaker recommends 'Copilodic' as a Portuguese resource for learning copywriting, emphasizing its focus on revising persuasive communication and identifying potential objections.
- 🔍 'The Logic of Copy' is highlighted as a book that teaches how to analyze sales pages and understand what makes them effective or confusing.
- 💡 The transcript suggests that using written-out numbers instead of numerals can reduce confusion, especially when numbers are close together, which is a tip from a book mentioned.
- 📈 'The Logic of Copy' also introduces six ways to start writing copy effectively, making it a great introduction to sales page creation.
- 🎯 'Ready, Aim, Fire' is another recommended book that discusses the approach of launching before adjusting, suggesting a focus on action over perfection.
- 🚀 The speaker shares personal success, claiming to achieve daily sales results in the five-digit range by applying a specific sales strategy not widely known among digital marketing gurus.
- 🌐 The success mentioned spans various niches and product types, indicating the versatility of the strategy applied by the speaker.
- 🏆 The speaker positions themselves as one of the best in Brazil in their specific sales strategy, showcasing confidence in their expertise.
- 📖 The importance of reading and applying knowledge from books is underscored, as it led to the speaker moving away from watching digital marketing guru videos to achieving tangible results.
- 🛠️ The transcript implies that understanding and applying copywriting techniques from books can lead to significant improvements in sales and marketing strategies.
- 🌟 The speaker emphasizes the value of practical application of strategies learned from books over merely consuming theoretical content from online gurus.
Q & A
What is the book 'Copilodic' about?
-'Copilodic' is a book about the logic of copywriting, focusing on how to review copy, such as sales pages, to identify possible objections, confusion, uninteresting parts, and elements that may seem boring.
What did the speaker learn from 'Copilodic' regarding numbers in copywriting?
-The speaker learned that using numbers close to each other (e.g., 7%, 10%, 2007) can confuse people, especially those not good with numbers. It's often better to write numbers out in words rather than numerically.
Why is it sometimes better to write numbers in words in copywriting?
-Writing numbers in words can make the text clearer and easier to understand, especially for those who may find numerical data overwhelming or confusing.
What does the book 'Greats' cover?
-'Greats' discusses six ways to start a good copy, particularly useful for introductions in sales pages.
What is the main idea of the book 'Launch'?
-The book 'Launch' (referred to in Portuguese as 'Prepare and Shoot') emphasizes the concept of launching first and making adjustments afterward. It provides a strong perspective on writing and execution in marketing.
What impact did the teachings from these books have on the speaker's approach to digital marketing?
-The teachings helped the speaker stop relying on 'guru' videos and start achieving real results. The speaker applied a unique sales strategy that led to significant daily results in various niches and product types.
What type of results did the speaker achieve in 2023 using the learned strategies?
-The speaker achieved daily results exceeding five digits in 2023 by applying a unique sales strategy.
What does the speaker claim about their expertise in the sales strategy?
-The speaker claims to be one of the best in Brazil at the specific sales strategy they use.
What advice does the speaker give regarding 'guru' marketing videos?
-The speaker advises against focusing on 'guru' marketing videos and instead suggests applying practical strategies that lead to real results.
How did the speaker feel after understanding the concepts from the mentioned books?
-The speaker felt empowered and shifted focus from consuming marketing content to implementing effective strategies, leading to significant business success.
Outlines
📚 Essential Books for Copywriting Mastery
The speaker discusses the importance of studying copywriting and recommends several key books for learning the craft. They mention 'Copilodic' in Portuguese, which focuses on the logic behind persuasive communication and how to identify and address potential objections in sales copy. The speaker also highlights the importance of clarity in writing, using the example of writing numbers in full to avoid confusion when they are too close together, as in '7 10% 2007'.
Mindmap
Keywords
💡Copywriting
💡Sales Page
💡Persuasive Communication
💡Revision
💡Numerals
💡CoPilot
💡The Logic of Copy
💡Marketing Gurus
💡Sales Strategy
💡Results
💡Niche
Highlights
The transcript discusses the importance of learning copywriting (COP) and provides book recommendations for mastering it.
The speaker mentions 'Copilodic' as a resource for learning copywriting in Portuguese, focusing on the logic of persuasive communication.
The transcript emphasizes understanding potential objections in sales pages and improving the clarity of communication.
The speaker learned from 'Copilodic' that numbers written out can be less confusing than numerals in close proximity.
The transcript suggests writing numbers in words when they are too close to each other to avoid confusion.
The speaker recommends 'A Lógica da Cop' as a book that discusses six ways to start a sales copy effectively.
The book 'A Lógica da Cop' is praised for its introduction to sales page copywriting.
The transcript mentions 'Red em Fire' as a book that provides a strong perspective on copywriting.
The phrase 'prepara e dispara não você, dispara antes depois ajusta' is highlighted as a key concept from 'Red em Fire'.
The speaker shares personal success in applying a single sales strategy that generates daily results.
The transcript claims that the speaker's strategy is something 'gurus' don't want people to know about.
The speaker claims to be one of the best in Brazil at the discussed sales strategy.
The transcript implies that the speaker has achieved success across various niches and product types.
The speaker emphasizes the effectiveness of the strategy in generating consistent daily results.
The transcript suggests that the speaker's strategy is not widely known among digital marketing gurus.
The speaker's success is attributed to the application of a specific sales strategy rather than watching marketing guru videos.
Transcripts
pergunta da
angela_86 Quais são os principais livros
que você recomendaria para aprender cop
boa
vamos lá
tenho a maioria que você está aqui
por acaso de inglês mas acredito que
muitos estão em português também
tenho copilodic no português é a lógica
da copy fala muito sobre revisão de
cobre como é que você vai olhar para uma
página de vendas uma pessoa uma
comunicação persuasiva e entender Onde
estão possíveis objeções então o que que
é confusa o que que não é interessante o
que que tá chato então por exemplo nesse
livro eu aprendi que muitos números
próximos
[Música]
então ao ler 7 10%
2007 quando tudo fica muito próximo a
galera que não é de exatas né de humanas
fica louca doida
então às vezes é melhor você escrever um
número por extenso do que colocar um
numeral vou escrever site coloca escrito
se
tá aqui então simples hack que num livro
como esse polegar facilitou o
entendimento de que muito número o
próximo causa confusão então a lógica da
Cop grates
que é um livro que fala sobre seis
maneiras de você começar bem uma cópia
um ótimo para introdução de página de
vendas
gosto muito de um chamado
[Música]
disparei depois eu ajudei
e não Red em Fire é lógica pronto É
agora se prepara e dispara não você
dispara antes depois ajusta então é um
livro que fala a cópia
mas aquele livro ali ele traz uma visão
assim de escrita
muito muito forte
legal bem bom quando eu entendi isso
aqui eu parei de ficar vendo videozinho
de Guru de marketing digital eu comecei
a fazer resultados reais como esses aqui
ó todos os dias mais de cinco dígitos em
2023 eu fiz isso aqui aplicando uma
única estratégia de vendas que os gurus
não querem que você saiba que me gera
esses resultados diários perderem
diversas nichos diversos tipos de
produtos e hoje eu posso dizer que eu
sou um dos melhores do Brasil nessa
estratégia
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