Berlo's Model of communication

Summary

In this video, Samantha Tadena and her team explore Aristotle's SMCR model of communication, developed by David Kenneth Barlow, which emphasizes the emotional aspect of messages and includes verbal and non-verbal communication. The model's four components—Source, Message, Channel, and Receiver—are detailed, along with the encoding and decoding processes. Criticisms such as lack of feedback, barriers, and complexity are also discussed, offering a comprehensive look at this influential communication framework.

Takeaways

• 🗣️ The video discusses Bavelas' model of communication, which is a well-known model in the field.
• 👤 The speaker is Samantha Tadena, joined by Melissa Boulia, Floor, Mark Agargo, and Joel Holyasco.
• 📚 Bavelas' model is based on the emotional aspect of the message and was developed from Claude Shannon and Warren Weaver's model.
• 📘 David Kenneth Bavel wrote 'The Process of Communication', focusing on the purpose and objectives of communication.
• 🔠 The model includes both verbal and non-verbal communication, emphasizing the importance of the emotional aspect.
• 🔄 SMCR model stands for Source, Message, Channel, and Receiver, outlining the key components of communication.
• 💭 The Source is responsible for transferring information, utilizing communication skills, attitude, knowledge, social system, and culture.
• 🔢 The Message is created through encoding, where thoughts are converted into words.
• 📡 The Channel is the medium through which information flows, utilizing all five human senses.
• 👂 The Receiver decodes the message, understanding and responding to the sender's intentions.
• 🚫 Criticisms of the model include the lack of feedback, omission of communication barriers, and the absence of noise consideration.
• 🔄 The model is considered complex and linear, and it assumes communication requires participants to be on the same level, which may not reflect real-life scenarios.

Q & A

What is the main topic of the video script?

The main topic of the video script is Berlo's model of communication.

Who are the hosts of the video discussing Berlo's model of communication?

Samantha Tadena, Melissa Boulia, Floor, Mark Agargo, and Joel Holyasco are the hosts discussing Berlo's model of communication.

What does the term 'SMCR' stand for in Berlo's model of communication?

In Berlo's model, 'SMCR' stands for Source, Message, Channel, and Receiver.

Who developed Berlo's model of communication?

David Kenneth Berlo developed Berlo's model of communication.

What is the significance of the 'Source' in Berlo's model?

In Berlo's model, the 'Source' is the sender who transfers information to the receiver, utilizing communication skills, attitude, knowledge, social system, and culture.

What is the process called when an individual converts their thoughts into words?

The process is called encoding when an individual converts their thoughts into words to create a message.

What does 'Channel' refer to in the context of Berlo's model?

In Berlo's model, 'Channel' refers to the medium through which information flows from the sender to the receiver, including all five senses.

What is the role of the 'Receiver' in Berlo's model?

In Berlo's model, the 'Receiver' is responsible for understanding the message and responding accordingly, which is also known as decoding.

What are some criticisms of Berlo's model of communication mentioned in the script?

Some criticisms of Berlo's model include the lack of feedback, no mention of barriers to communication, no room for noise, its complexity as a linear model, and the assumption that people need to be on the same level for communication to occur.

How does Berlo's model account for the emotional aspect of the message?

Berlo's model takes into account the emotional aspect of the message by considering both verbal and non-verbal communication.

What was the original inspiration for Berlo's model of communication?

Berlo's model was developed from Claude Shannon and Warren Weaver's model, with a focus on the purpose and objectives of communication.