User journey map in Hindi | UX Design basics 01

Smit Barbhaya Hindi

25 Aug 202208:11

Summary

TLDRThis video delves into the creation of a user journey map in UX design, illustrating the process with a relatable example of preparing and eating a packet of Maggi noodles. It emphasizes understanding user actions, feelings, pain points, and opportunities for improvement. The tutorial guides viewers on how to construct their own journey maps, highlighting the importance of this tool in enhancing user experience and product design.

Takeaways

📈 **Journey Map Definition**: A journey map in UX design is a visual representation of the user's experience with a product or service, detailing their actions, feelings, and touchpoints.
🔍 **Understanding User Interaction**: The map helps to understand how users feel and interact with the product, identifying pain points and opportunities for improvement.
📝 **Action Documentation**: It documents each action a user takes, such as opening a package or adding spices, to analyze the process and identify areas for enhancement.
😐 **Emotional Mapping**: The map includes the emotional states of the user at each step, using emojis to represent feelings like difficulty or satisfaction.
🔑 **Identifying Pain Points**: It pinpoints specific pain points in the user journey, such as the struggle to open a package without scissors.
🛠️ **Opportunity for Design Improvement**: The map highlights opportunities to improve the user experience, like redesigning packaging for easier opening.
📚 **Teaching Tool**: The video serves as an educational tool, guiding viewers on how to create their own journey maps for different contexts.
📈 **Strategic Planning**: Journey maps are used for strategic planning, helping to visualize the user's journey to accomplish specific goals.
👤 **Personalization**: The map can be personalized for different user personas to understand their unique experiences and expectations.
📋 **Research and Insights**: It involves active research methods to gather information about the user's actions and feelings towards the product.
📅 **Timeline Consideration**: The map may consider the timeline, such as the preparation and consumption process of a product like instant noodles.

Q & A

What is the main topic of the video?
-The main topic of the video is about creating a journey map in UX design.
What is a journey map and why is it important in UX design?
-A journey map is a visual representation of the experiences and interactions a user has with a product or service. It's important in UX design because it helps designers understand the user's feelings, pain points, and opportunities for improvement throughout their interaction with the product.
What are the key elements to consider when creating a journey map?
-The key elements to consider when creating a journey map include the user's actions, feelings, pain points, opportunities, touchpoints, and the overall experience.
How does the video suggest improving the packaging of a product based on the journey map?
-The video suggests that by identifying the difficulty users have in opening the package with their bare hands, the packaging could be improved to make it easier to open without the need for scissors.
What is an example of a user's action mentioned in the script?
-An example of a user's action mentioned in the script is opening the package of Maggi noodles.
What is the purpose of noting down the user's feelings during each action in the journey map?
-Noting down the user's feelings during each action helps to identify where the user experiences difficulty, frustration, or satisfaction, which can inform design improvements.
What is the significance of identifying pain points in the journey map?
-Identifying pain points in the journey map is significant because it highlights areas where the user experience can be improved, leading to a more frictionless and satisfying interaction with the product.
How does the video use the example of eating Maggi noodles to demonstrate the creation of a journey map?
-The video uses the example of eating Maggi noodles to walk through the steps of a user's journey, from opening the package to enjoying the meal, and to illustrate how to identify actions, feelings, and pain points.
What is the role of emojis in the journey map as described in the video?
-Emojis are used in the journey map to visually represent the user's feelings at different stages of their interaction with the product.
What is the call to action for the viewers at the end of the video?
-The call to action for the viewers is to like the video, subscribe to the channel, and leave comments related to journey mapping or UX design for further discussion.

Outlines

00:00

🗺️ Understanding UX Design's Journey Map

This paragraph introduces the concept of a journey map in UX design. It emphasizes the importance of watching the video to the end to grasp the full concept. The speaker outlines the purpose of a journey map, which is to understand the user's emotions, pain points, actions, and touchpoints while interacting with a product. The paragraph also mentions the opportunity for improvement and the overall experience. An example of a journey map for making instant noodles is given to illustrate the process, including the user's actions, feelings, and potential pain points. The speaker encourages viewers to subscribe for more content on UX design.

05:01

🔍 Deep Dive into Creating a Journey Map

The second paragraph provides a detailed explanation on how to create a journey map. It suggests starting with the user's actions, such as opening a package of noodles, and then documenting the experience, feelings, and pain points associated with each action. The speaker uses the example of opening a package of noodles to demonstrate how to fill out a journey map, including noting difficulties like needing scissors to open the package. The paragraph also discusses opportunities for improvement, such as enhancing packaging to make it easier to open. The speaker reiterates the purpose of the journey map for understanding and improving the user experience, and invites viewers to like, subscribe, and comment for more information on UX design and freelancing.

Mindmap

Keywords

💡Journey Map

A journey map is a visual representation of the experiences and interactions a user has with a product or service. In the context of the video, the journey map is used to illustrate the process a user goes through when interacting with a product, such as preparing and eating a meal of Maggi noodles. The video emphasizes the importance of understanding the user's feelings, actions, and pain points throughout their journey to improve the overall UX design.

💡UX Design

UX Design, short for User Experience Design, is the process of designing products with a focus on the user's experience. It aims to enhance the satisfaction of the user through improved usability, accessibility, and interaction with the product. In the video, UX Design is the overarching theme, with the journey map being a tool to analyze and improve the user's experience with a product.

💡User Interaction

User interaction refers to the ways in which users engage with a product or service. The video script discusses how a journey map can help understand the user's actions, such as opening a package and cooking food, and the emotions associated with these actions. This understanding is crucial for identifying areas of improvement in the product's design.

💡Pain Points

Pain points are the difficulties or problems that users encounter when using a product or service. The video uses the example of a user having difficulty opening a Maggi package with their bare hands, which is noted as a pain point. Identifying these pain points is essential for creating a frictionless user experience.

💡Opportunities

Opportunities in the context of the video refer to the potential areas for improvement or innovation within a product based on the user's journey. For instance, the video suggests that improving the packaging of Maggi noodles to make it easier to open could be an opportunity to enhance the user experience.

💡Touch Points

Touch points are the various points of contact between a user and a product or service. The video mentions touch points in terms of the user's interaction with the Maggi product, such as opening the package, cooking, and eating, which are all moments where the user's experience can be shaped.

💡Frictionless Design

Frictionless design is an approach to product development that aims to minimize the obstacles or 'friction' that users encounter when interacting with a product. The video discusses the idea of removing friction, such as the difficulty of opening a package, to make the design more user-friendly.

💡Research Methods

Research methods are the techniques used to gather information about users and their experiences. The video mentions research methods as a way to understand the user's actions and feelings throughout their interaction with the product, which is essential for creating an effective journey map.

💡User Expectations

User expectations refer to what users anticipate or hope to experience when interacting with a product or service. The video script implies that understanding user expectations is important for creating a journey map that accurately represents the user's experience and identifies areas where the product may fall short.

💡Demo

A demo, short for demonstration, is a practical example or sample that illustrates how something works or is used. In the video, the creator provides a demo of filling out a journey map using the example of a user's experience with Maggi noodles, which helps to clarify the process for viewers.

💡Action

In the context of the video, action refers to the specific steps or behaviors a user takes when interacting with a product. The script describes actions such as opening the package, cooking, and adding spices, which are all noted in the journey map to understand the user's experience and identify potential pain points.

Highlights

Introduction to journey maps in UX design and the importance of watching the video till the end.

Journey maps help understand user feelings, pain points, actions, touchpoints, and opportunities for product improvement.

Identifying pain points and opportunities is crucial for creating a frictionless user experience.

The presenter provides a disclaimer about the example used in the video being for teaching purposes only.

An actual journey map example is presented, using the context of preparing and eating Maggi noodles.

The journey map includes stages like opening the package, cooking, adding spices, and enjoying the meal.

Research methods are discussed to gather information about user actions and feelings during product interaction.

Emojis are suggested as a way to represent user emotions at different stages of the journey map.

The presenter demonstrates how to fill out a section of the journey map with actions and experiences.

The importance of noting down difficulties users face, like opening a package with scissors, is emphasized.

Opportunities for improvement, such as better packaging, are identified in the journey map.

The video provides a step-by-step guide on creating a user journey map for a specific product.

The presenter encourages viewers to subscribe and leave comments for further discussion on UX design and freelancing.

The video concludes with a recap of the journey map concept and its value in achieving user goals.

A call to action is made for viewers to like the video and engage with the content.