Week 6 Full Class

Summary

This video script focuses on crafting a compelling resume and LinkedIn profile for job seekers, particularly for media buying positions. The speaker emphasizes that while a strong resume is important, it's the quality of the job application that truly stands out. They provide a Canva template for a resume and suggest tailoring it for each job application. The script also advises on how to highlight relevant skills and experiences, and stresses the importance of personalizing the resume and LinkedIn profile to match the specific job and industry. The speaker shares tips on how to stand out, such as showcasing unique selling propositions and leveraging creative testing in advertising.

Takeaways

• 📝 The video focuses on crafting a solid resume and LinkedIn profile to help job seekers get noticed.
• 🚫 The speaker disagrees with the notion that a poor resume automatically disqualifies a candidate, emphasizing the importance of a high-quality job application instead.
• 🔥 A standout job application can compensate for an average resume, but not the other way around.
• 🎯 Tailor your resume for each job application by adjusting the title and bio to align with the company's needs.
• 📚 Emphasize your knowledge and unique selling proposition (USP) over experience, especially when starting out.
• 📑 Use a simple resume template and ensure it's one page only, focusing on the most important information.
• 🔍 Prioritize relevant skills and expertise in your resume based on the job you're applying for.
• 📈 Highlight any real-world experience, focusing on achievements and outcomes that are impressive and relevant to the potential employer.
• 📝 For LinkedIn, mirror the information on your resume but with a bio that showcases your unique approach and value proposition.
• 🤝 Start building your LinkedIn network by connecting with industry professionals and potential employers.
• 👔 Keep your LinkedIn profile professional with a good headshot and an appealing cover photo.

Q & A

What is the main focus of this week's class?

The main focus of this week's class is on crafting a solid resume and a LinkedIn profile to help get noticed when applying for a job.

What does the speaker disagree with regarding the importance of a resume in job applications?

The speaker disagrees with the notion that if your resume isn't good, you'll never get a job. They believe that a top-quality job application can impress even without a strong resume.

What is the speaker's opinion on the role of a resume when a job application is not impressive?

The speaker believes that a good resume may be able to save a less impressive job application, but emphasizes that the job application itself should be strong and unique.

Why does the speaker recommend focusing on what you know rather than experience when building a resume?

The speaker recommends focusing on knowledge because most people starting out will have little to no experience, and showcasing what you know and how it's different can make you stand out more.

What is the purpose of the resume template provided by the speaker?

The purpose of the resume template is to provide a simple and effective format that highlights the most important information and serves as a sales letter to the potential employer.

How should the title on the resume be adjusted for different job applications?

The title on the resume should be adjusted to match the specific job or industry you are applying to, such as changing 'Expert Media Buyer' to 'Expert Facebook Media Buyer' if the job is focused on Facebook ads.

What is the significance of customizing your resume for each job application?

Customizing your resume for each job application helps you stand out and shows that you are attentive to the specific needs and focus of the company you are applying to.

What does the speaker suggest including in the 'Expertise' section of the resume?

The speaker suggests including your top expertise relevant to the job you are applying for, and rearranging them according to their importance for the specific business.

How should the 'Experience' section of the resume be handled for someone with little to no experience?

For someone with little to no experience, the speaker suggests mentioning an apprenticeship with a media buyer school, emphasizing learning from a senior media buyer and the strategies applied.

What is the recommended approach to writing the bio on LinkedIn?

The recommended approach is to write a bio that highlights your unique selling proposition, focusing on what sets you apart from other media buyers and agencies, and emphasizes your data-driven and results-oriented approach.

Why is it important to keep the resume and LinkedIn profile simple and to the point?

Keeping the resume and LinkedIn profile simple and to the point ensures that the most important information is easily accessible and understandable, making a strong impression on potential employers.

What should be the mindset when creating a resume according to the speaker?

The mindset should be that of creating a sales letter, where you are selling yourself as a product to the employer, highlighting your good points to convince them to hire you.

How does the speaker suggest handling irrelevant or negative experiences on a resume?

The speaker suggests leaving out any irrelevant or potentially negative experiences from the resume, focusing only on the experiences and achievements that are relevant and beneficial to the job you are applying for.

What is the speaker's view on the importance of education in a resume?

The speaker believes that education should only be included if it is relevant to the role, such as having a University degree in a field related to media buying.

How should the 'Skills' section on LinkedIn be approached?

The speaker suggests that adding skills on LinkedIn is not as crucial, but if done, they should be the most relevant to the job you are applying for, taken from the resume.

What is the speaker's advice on LinkedIn connection requests?

The speaker advises sending out connection requests to people in the industry, including media buyers, advertising agencies, and potential employers, to avoid having zero connections and to appear more professional.