How To Write A Proper Welcome Email | FREE Email Copywriting Training

Summary

In this video, professional copywriter Matia demonstrates how to write an effective welcome email, using a specific example of a lead magnet for a 30-day flat stomach plan. He critiques a student's email and then writes his own, emphasizing the importance of tailoring the welcome message to the specific lead magnet. Matia explains key points like acknowledging the recipient's action, offering value, and setting expectations for future emails. He also highlights common mistakes to avoid and provides tips on making the email feel personal and engaging.

Takeaways

• 📝 The video is a tutorial on writing a welcome email for a specific audience, a 30-year-old female nutritionist with a '30-day fat, flat stomach plan' lead magnet.
• 🎯 The welcome email should be tailored to the lead magnet the subscriber has just received, rather than a generic newsletter subscription.
• 👤 The target audience is a woman between 25 and 45 years old who works out consistently, and the email should resonate with her needs and interests.
• ✍️ The script emphasizes the importance of personalization in the email, making it seem as if it was written specifically for the recipient.
• 🔑 The email should acknowledge the action taken by the subscriber, such as redeeming the '30-day flat stomach plan', and thank them for taking the first step.
• 💬 The script explains that the purpose of the email is to make the subscriber feel supported and not alone in their journey towards their goal.
• 📈 The email should offer additional value and insights to help the subscriber progress towards their goal, positioning the sender as a guide.
• 📆 The script suggests setting expectations for future communication, such as mentioning that another email will be sent the following day with more information.
• 📝 The email should be free of grammatical and tactical mistakes to maintain professionalism and clarity.
• 📉 The script points out that the student's initial email had issues with confusing language and a lack of connection to the lead magnet's purpose.
• 📈 The final version of the email provided in the script serves as an example of how to effectively write a welcome email that is engaging and supportive.

Q & A

What is the main purpose of the video?

The main purpose of the video is to show how to properly write a welcome email, specifically for a 30-year-old female nutritionist who offers a lead magnet called '30-day flat stomach plan'.

What is a lead magnet in the context of the video?

A lead magnet is an incentive that marketers offer to potential buyers in exchange for their contact information, such as an email address. In this video, the lead magnet is a '30-day flat stomach plan'.

What mistake did the student's email contain?

The student's email mistakenly welcomed the lead as if they signed up for a newsletter, whereas they had actually signed up for a specific lead magnet. The email should have acknowledged the receipt of the '30-day flat stomach plan' instead.

Why is it important to have different welcome emails for different lead magnets?

It is important to have different welcome emails for different lead magnets to avoid confusing the recipient. Each welcome email should acknowledge the specific reason why the recipient provided their email address, ensuring the message is relevant and personalized.

What should the subject line of the welcome email refer to?

The subject line of the welcome email should refer to the lead magnet the recipient has just received. This makes it clear to the recipient why they are receiving the email.

What is the purpose of telling recipients to expect another email?

Telling recipients to expect another email helps build a habit of opening emails from you and sets the expectation for ongoing communication, which can improve engagement.

What should be included in the follow-up emails mentioned in the welcome email?

Follow-up emails should include additional tips, value, and insights that will help the recipient achieve their goals related to the lead magnet they received. This reinforces the value you provide and keeps the recipient engaged.

What tone should the welcome email convey?

The welcome email should convey a friendly, supportive, and encouraging tone. It should make the recipient feel welcomed, valued, and assured that they will receive useful information and support.

Why is it important to personalize the welcome email?

Personalizing the welcome email by using the recipient's name and referencing the specific lead magnet they signed up for makes the email feel more relevant and engaging, increasing the likelihood of a positive response.

What are the key elements to include in a welcome email?

Key elements to include in a welcome email are a personalized greeting, acknowledgment of the specific lead magnet, assurance of ongoing support, information on what to expect next, and a friendly closing with an invitation to look out for future emails.