This 4-Email Sequence Allows ANYONE To Print Money Out Of Thin Air
Summary
TLDRThis video script offers a unique approach to crafting an effective email welcome sequence that sells. It emphasizes the importance of brand voice, creating an emotional connection through storytelling, and setting clear expectations. The speaker shares personal anecdotes to build rapport and subtly introduces promotional content, aiming to engage and convert new subscribers.
Takeaways
- 📧 The speaker emphasizes the importance of a unique and effective welcome email sequence that not only introduces the brand but also sells.
- 🔑 The first email should hook the reader and set the tone for the rest of the sequence, using a personal and engaging brand voice.
- 🎯 The welcome sequence is tested and proven to generate sales, which is why it's shared as a model to follow.
- 💌 The speaker's emails are designed to be exclusive and valuable, avoiding common or repetitive content found elsewhere.
- 🚫 The speaker is transparent about not being afraid to promote products within the emails, setting expectations for the reader.
- 📈 The goal is to build a high-quality email list with fewer but more engaged subscribers, rather than a large, unresponsive list.
- 💡 The idea of a 'parallel welcome sequence' is introduced, where subscribers can opt to receive the sequence of emails immediately rather than waiting.
- 📚 The use of storytelling in the emails is highlighted as a way to create an emotional connection with the reader and sell more effectively.
- 🛠️ The speaker shares personal anecdotes and lessons learned to demonstrate expertise and provide value, which can also serve as a subtle sales pitch.
- 🔗 The emails include calls to action that guide the reader towards the next step, whether it's reading the next email or exploring a product.
- ✉️ The final email introduces the speaker's faith, adding a personal touch and showing that it's okay to incorporate personal beliefs into business communications.
Q & A
What is the purpose of the video?
-The purpose of the video is to demonstrate the speaker's email marketing strategy, specifically their welcome email sequence, which is designed to engage new subscribers and ultimately lead to sales.
How many emails are in the welcome sequence discussed in the video?
-The welcome sequence consists of four emails.
What is the speaker's approach to writing the first email in the welcome sequence?
-The speaker emphasizes creating a hook that reflects the brand's voice and aims to engage the reader immediately, avoiding generic or boring welcomes.
Why does the speaker mention 'not going to lie' in the first email?
-The speaker uses 'not going to lie' to establish a casual and relatable tone, reflecting his brand voice and connecting with his younger audience.
What is the speaker's philosophy regarding the frequency of emails sent to the list?
-The speaker believes in sending emails only when there is valuable content to share, rather than adhering to a strict schedule, to ensure that every email is worth reading.
How does the speaker plan to manage the quality of their email list?
-The speaker plans to set boundaries and expectations, and will remove subscribers who do not engage with the emails, focusing on having a smaller list of more engaged and quality subscribers.
What is the concept of a 'parallel welcome sequence' mentioned in the video?
-The 'parallel welcome sequence' is an idea where the speaker sends multiple emails in one day instead of spacing them out, aiming to quickly reach the point of sale by maximizing engagement early on.
Why does the speaker emphasize storytelling in the welcome sequence emails?
-Storytelling is used to create an emotional connection with the reader, making the emails more engaging and relatable, which can lead to a stronger relationship and increased sales.
What is the speaker's approach to promoting his products in the emails?
-The speaker is transparent about promoting his products, justifying it by stating that he is not afraid to sell and that the subscribers are receiving value from his content.
How does the speaker incorporate his personal beliefs into his email marketing strategy?
-The speaker openly shares his faith in Jesus Christ in one of the emails, showing that he is not afraid to be authentic and incorporate his personal beliefs into his business communication.
What advice does the speaker give for writing effective emails?
-The speaker advises to be authentic, tell compelling stories, and always have a clear purpose for each email, such as moving the reader closer to taking an action or making a sale.
Outlines
📧 The Art of Crafting a Selling Welcome Email Sequence
The speaker introduces a unique four-email welcome sequence designed to engage new subscribers and drive sales. Emphasizing the importance of testing and personalization, they share their philosophy on crafting emails that resonate with the audience's interests and brand voice. The first email aims to hook readers immediately, using a conversational tone that mirrors the speaker's natural speech, setting expectations for the content to follow and subtly introducing the idea of exclusivity and value in the email series.
🕰️ The Parallel Welcome Sequence: Immediate Engagement
The speaker discusses an innovative approach to welcome sequences, inspired by Daniel Thrussell, which involves sending multiple emails in quick succession to maintain the subscriber's interest. They argue that this method capitalizes on the initial excitement of joining the list and can significantly reduce the time to a sale. The speaker also touches on the importance of creating an emotional connection through storytelling and personal experiences, rather than merely providing generic tips or information.
🛠️ Operation Lockdown: A Tale of Overcoming Adversity
In this segment, the speaker shares a personal story about dealing with a cockroach infestation in their apartment, using it as a metaphor for making drastic changes in life to achieve success. They describe the steps they took to solve the problem, such as sealing off the kitchen and keeping lights on to deter the pests. The narrative serves as a lesson in making tough decisions and enduring struggles for long-term gains, ultimately tying it back to the speaker's professional journey in copywriting and the importance of persistence and hard work.
📈 From Struggling to Successful: A Copywriter's Transformation
The speaker recounts their early challenges as a copywriter, including a period of not making sales despite high open and click rates. They reflect on the lessons learned from this experience, such as the importance of list segmentation and offering products that meet the audience's needs. The speaker also shares their growth, highlighting how they improved their copywriting skills and went on to generate significant sales for clients, building their authority in the field.
💰 A Leap in Income: Faith and Entrepreneurial Success
In the final paragraph, the speaker shares a personal story of a rapid increase in income through ad scripts, attributing their success to hard work and faith. They describe how a chance opportunity led to a significant boost in their monthly earnings and emphasize the importance of being prepared to seize opportunities. The speaker also introduces a religious aspect, discussing their belief in God's guidance and the significance of maintaining faith during challenging times.
🎉 Conclusion: Embracing Authenticity in Email Marketing
The speaker concludes by encouraging authenticity in email marketing, advocating for the use of personal stories and a genuine connection with the audience. They suggest testing different strategies, such as the parallel welcome sequence, and emphasize the importance of being true to one's personal brand. The speaker signs off with a reminder to be real, provide value, and make sales in an entertaining and engaging manner.
Mindmap
Keywords
💡Welcome Sequence
💡Brand Voice
💡Email Marketing
💡Storytelling
💡Sales Funnel
💡Lead Magnet
💡Email List
💡Authority
💡Call to Action (CTA)
💡Personalization
💡Segmentation
Highlights
Introduction to a unique welcome email sequence designed to sell and engage readers.
The four-email sequence has been tested and proven to generate sales.
The importance of a personalized and engaging welcome email to hook readers.
Writing in a conversational tone that matches the brand's voice.
Setting expectations and boundaries for the email list upfront.
The strategy of sending multiple emails in a short period to increase touchpoints with the reader.
Using a 'travel in time' button to allow readers to receive the next email immediately.
Sharing personal stories to create an emotional connection with the reader.
The story of dealing with cockroaches as a metaphor for overcoming life's challenges.
The importance of making drastic choices and enduring long-term struggles for success.
Integrating lessons and calls to action within personal stories to guide readers towards a sale.
Building authority by sharing past failures and successes in the copywriting field.
The role of segmentation and understanding audience needs in creating profitable offers.
The personal story of a rapid income increase and the role of faith in success.
Encouraging readers to work hard and maintain faith for potential life changes.
The inclusion of personal beliefs in business communications as a reflection of authenticity.
Advice on adapting the welcome sequence for personal or e-commerce brands with a focus on storytelling.
Closing thoughts on the importance of being genuine and authentic in email marketing.
Transcripts
I don't know if you're an email marketer
I don't know if you need to write emails
for your business if you own an
e-commerce brand I don't care all I know
is that you clicked on this video and
I'm going to show you exactly what my
welcome sequence looks like this is not
just any regular welcome sequence this
is a welcome sequence that actually
sells and it is easy to write so let's
not waste any time and let's get
straight into it so first of all the
first thing I'm going to say is that Bes
the first email it's a total of four
emails and these are emails that sell
why do I say cuz before adding to my
welcome sequence I actually tested them
and they've already brought in sales so
I know these welcome these emails sell
so let me show you let's start all right
first of all with the welcome email now
the thing with the welcome email that I
like to do is I don't want it to sound
like anyone else a lot of people make
this welcome Hey welcome I'm so happy to
have you here get on let some board in
this amazing journey like nobody wants
to read that it's boring so I think my
philosophy with the welcome emails is
always I want to hook the reader and get
him to read as much as my stuff as fast
as possible while he while he's hooked
okay because if he joined my email list
he's hooked right now he wants to read
my emails now he doesn't want to wait
next week he doesn't want to wait till I
send out the next email so that's for me
the philosophy of the email sequence now
starting from the first email this is a
classic welcome email and it starts with
something the beginning like the hook
should be something um about sort of
your brand voice okay in my case like
look I start with hey first name NGL not
going to lie like I say not going to lie
because I am 19 years old and I have my
and my students or my target audience
are young people and I talk like that so
I say not going to lie but if you need
to change that based on the actual voice
of your brand me personally I write the
same way I talk so when you're going to
hear me reading my reading reading
through my emails if you close your eyes
my goal is that you don't even
understand I'm reading you think I'm
just talking normally so that is how I
write my email and this is how I also
invite you to write your copy or write
copy for your client if uh you're
writing for them you need to understand
their brand voice before writing listen
get on a call with them talk with them a
lot before writing the email but that
said let's get into the welcome email
okay so hey first name not going to lie
have no idea how you end up here I don't
know if you joined my Discord server
send up for my lead Magnet or hacked my
ESP email service provider but chances
are you likeed my content and decided to
go a bit deeper so congratulations
you're finally part of my email list now
let me tell you what you should expect
no nerdy boring gu copyrighting emails
repeating was already on YouTube or you
can find in a book my emails are not for
everyone not Everyone likes my humorism
my style or what I stand for but if you
do chances are we'll become good friends
you'll find Value not just in what I say
but in how I say it you learn you
[Music]
learn the unspoken lessons I learned in
the past two years of copyrighting and
traveling the world I don't talk about
this stuff on YouTube this makes makes
it sound exclusive I'm not always
consistent sometimes I send you three
emails a week and sometimes seven if I
don't have anything interesting to share
I won't bother you this makes them think
that everything I share is worth reading
I'm not scaring I'm not scared of
promoting my stuff so don't get
triggered if you see me promoting my
products don't hate the game or the
player learn how how to play here I'm
just just justifying why I'm going to
sell them in my emails I see all the
replies so if you ever want to show
appreciation or have any question go
ahead and reply don't send me copy to
review I won't do it I'm setting
boundaries right here so you can do a
similar um bullet list with sort of the
rules of your um of your email list and
people are going to appreciate that
people are going to appreciate that are
going to appreciate if you are up front
also in everything you say and uh like
if you actually before selling them you
tell them hey I'm going to sell you just
be aware of it if it's not fine with you
out of the list you don't want people
who don't want to buy in your list so
it's fine to get them out I think my
goal for now with my email list
personally is going to be to have less
people higher quality so I'm going to
start setting some automations about if
they don't open the emails if they don't
click the links if they don't do any of
that they're out I'm going to start
doing some that because I don't care
like there's there's no point for me in
sending out emails to 5,000 people if I
can send it to 2,000 and makeing more
sales you know so this is the point with
this setting boundaries and rules for
email list and expectations all trying
to do it in a cool way in a in an
original way with your brand voice for
example here no nerdy boring ass
copyrighting emails like I say something
like that but most people don't so you
need to understand where your brand
voice stands now so if that's fine with
you I decided to skip the boring get to
know me welcome sequence and I thought
of doing something cool I've put
together the last few emails I sent to
my email list in a sequence the way you
can catch up with what I've been sending
lately so you can either wait 24 hours
and I'll send it to you or you can click
the button below to travel in time and
receive the next email immediately your
choice I will travel it's cool haha
welcome email welcome again Papa so here
you notice how I did something original
this is uh an idea that I got from
Daniel thrussell so if you want to know
more about the parlel welcome sequence
you can check him out but this is not
really a parallel welcome sequence all
I'm doing here My Philosophy here that
also you explains is that when someone
is hooked and wants to read more of your
emails wants to get straight to the
first one why would you get them to wait
two three days before receiving your
next email when it's already forgotten
of you now is the time to get them
closer to the sale now they're hooked
they just joined they just read your
welcome email and another thing one
thing that is known is that people buy
after eight touches or more with the
business which means if you just came up
if you just just found out about my
YouTube channel okay just find out now
you subs and that's one touch that you
had with me one touch point if you then
comment and I reply to you that's two
touch points if you join my email list
and I send you the welcome email that's
three and now my goal if I want to make
get you to the sale as fast as possible
my goal is to get you to eight touch
points with me in the list amount of
time
possible so if I can send you four
emails in one day and you read all them
because you want to read them I'm
getting you halfway through the sale
already and you don't even know it so
that is what I want to do that's why I
like this idea of the parallel welcome
sequence when you can add a button down
here or something yeah I didn't put it
here but there's there's got to be a
button uh that I didn't put it here it's
on Google Docs and people can click it
and we trigger the automation on clavio
or whatever ESP you use and we send them
already the second email and then at the
end of the second email they're going to
have the chance to click again travel 24
hours in time and receive the other
email and the way I put it here is
simply instead of sending you the boring
welcome I just put together the past
five emails I've sent to my email
sequence to my emails email list and
I've put it in a sequence so they know
it's not real like it's not emails in
real time but they feel like all right I
want to catch up with what he sent last
week I think that's a good angle so yeah
this is the welcome email as you can see
pretty original don't see many like this
and it sets the expectations and
everything right for the next email so
now email number two what do I like to
do with these other emails because the
welcome email is something aside but
with the other emails what I like to do
is still getting them to know me in a
more emotional
level so what I'm not going to do here
is I'm not going to send an email saying
here are the top four copyrighting tips
and you need tell them some boring ass
four tips
that is not going to get a a connection
between me and the reader that is not
what I want to do in the welcome
sequence what I want to do in the welon
sequence is literally create a
relationship an emotional connection
between me and this person that just
signed up so I'm not going to send them
boring guess uh guides on how to write
copy in a little more persuasive way
four tips for your headings no I'm going
to send them
stories stories which which is something
think I've been working a lot on lately
stories sell a lot especially in the
welcome email because they this is where
they want to get you even though up here
I said get know get to know me boring
email sequence they still want to get to
know you if they just signed up for your
emails they want to get to know you and
so we're going to write some stories so
let's start with the first one I slept
with cockroaches for two months okay you
don't hear that me very often so that's
why you're going to open it 100% now hey
for imagine you spent all your money on
a trip to Thailand after after a 21h
hour long assas flight I I say long
assas a lot lately or boring gas I don't
know why I do that but after a 24-hour
long ass flight you get to the airport
grab a taxi and finally arrive at the
place where you live for the next two
months you are so excited for this
adventure but when you open the door
three cockroaches the size of a mouth
crawl on your feet notice how visual it
is okay get to the airport he follows
the sequence like they follow with you
grab a taxi arrive at the place they can
imagine the taxi going to the place
you're so excited they can see the
excitement and they can picture three go
roaches the sides of a mouse crawling on
your feet well that's what happened to
me it sucked all that money $300 a month
was a lot back then here is something
very personal explaining that I also was
in their situation so this creates a
better connection for a one-bedroom
apartment with no windows and Infested
by cockroaches I
was uh yeah here I didn't finish it I
need to talk about how I was feeling I
was so I was uh so tired and stressed
stuff like that okay this is not 100%
finished so how did they fix it number
one operation lockdown I took some duct
tape and closed the entire kitchen
here's what it looked like once I was
done bam if I wanted to solve the
problem I had to sacrifice this is a
True Story by the way that's why the the
picture is so powerful and notice how I
didn't give this a boring name I didn't
call it how did I fix it number one I
duct taped the kitchen I closed the
kitchen and people are like what that's
so so boring no number one operation
lockdown people think what the hell is
an operation lockdown well I'll read it
and you'll know okay now two step number
two blind the crocher I read online
that cockroaches generally come out at
night so I kept the lights on all day
and all night yes I slept with the
lights on for 2 months and boom problem
solved now I know what you're thinking
why the are you sending me an email
about cockroaches well very simple it's
deeper than that looking back I realized
that there's a big similarity between
how I defeat how I dealt with the
Cockroaches and the way to scale fast in
life so here is story that goes into a
message uh lesson that I learned number
one I had to make a choice if I wanted
to solve the problem I had to make a
drastic Choice taping the entire Kitchen
in life that could be cutting out video
games and Netflix uninstalling Tik Tok
and replacing them with buying a course
hiring a mentor moving to a different
country if you want to change your life
around fast the first step is to make a
drastic Choice two long-term repeated
struggle just changing one thing in your
life is not enough you're going to have
to struggle daily for a long time the
same way after I tipped up the kitchen I
still had to sleep with the lights on
you're going to have to work hard every
single day regardless of how much it
sucks and now here the reason why I
don't like I see emails every email has
a purpose it should get the person
closer to the sale I don't care what
you're selling it needs to get them to
take an action so I am when it comes to
to that like I really don't care I'm
going to put my course anywhere my
program my products because I don't care
they're getting free value people are
getting free value and the goal of an
email if I get them all the way here is
now I want them to take another action
now you might say the action you should
get them to take is read the next email
and that is fine but I also care in this
case I think adding the course or adding
my program fits so that's why I put it
so here I close with first name at the
end of the day
we all have coaches in our life not
having enough money working a sh 95
being forced to go to college this is
obviously my avatar the average
subscriber to my email list and it's up
to you whether you accept it or do
something about it if you accept it not
going to lie you've just wasted your
time reading this email but if you're
ready to do something about it you might
want to see this very intriguing like
what is it you might want to see it
you're going to click uh and then or
right PS want the next email you're
already know the drill click here to
travel 24 hours in time and we send the
next email email number three what if I
don't get my client's results this is
another story and it's a question that a
lot of people have a lot of my a lot of
my subscribers have so that's why it
gets always a good open rate subject L
uh it happened to me here's what I did
look for over the past 6 months I've
helped to generate over $1.5 million in
sales for my clients this build some
Authority which is something that I do
want to build in my email sequence
welcome sequence but you need to know
it's not always been like that at the
start of my copyrighting career for 3
months I was sending three emails a week
for a tax and credit coach and I didn't
make any sales this was my first $1,000
a month client by the way well long
story short we couldn't sell and
because I was a newbie I didn't know if
it was my fault or what the open rate
was high 40% plus and the click rate was
also good but we were not making sales
and as you can imagine when you get paid
$1,000 a month you're expected to make
at least ,000 in sales well I didn't So
eventually I stopped working with this
client but I had a question bugging me
is my copy now over one year later
I realized that what I realized what
were wrong so let me tell you the list
was not properly
segmented segment SE segmented I
discovered 50% of the email list were
clients of a different business which
had nothing to do with our products such
a stupid thing to do but nothing I could
do about it number two there wasn't a
need for those offers my client was
pushing out courses and programs that
nobody wanted she wasn't thinking about
what people wanted or needed but what
she would have liked to sell that's not
how you build a profitable offer and
that was out of my control so I couldn't
do anything about that either and three
my copy could have been better it's easy
to say yeah my clients was it's not
my fault but the reality is that I could
have still done better so I worked hard
copy so I worked hard on my copy for the
next few months which helped me lending
clients with ease and made over seven
figures in the first half of 20 and made
them over seven figures in the first
half of 2024 alone again building some
Authority with a story right we went
from terrible situation not making sales
getting paid blah blah blah blah to Boom
dream outcome and the money I made that
and the more money I made them the more
referrals they would send my way that's
the ultimate proof that if your copy is
good you'll eventually land clients
faster get them results and make a lot
of money yourself and that's why I pay a
copy Chief to review my students copy
daily and give them actionable advice on
what to improve and there's no other
program out there at this price offering
a similar service maybe more than
service I would say
feature so if you uh at this price with
a similar feature so if you want to get
results for your clients click here and
learn how to write copy that sales and
how to find people who will pay you
thousands of dollars a month for it good
and it just funnels into it and people
won't mind because there's there's still
like a lot of value they're still
getting to connect with me they still
want to read the next em the next story
they did like these two stories they
like them so now they want to get the
next one and they related to them I buil
some Authority now now last part is
going to be another side of my
personality and in this case I also
introduced the faith that I have in
Jesus Christ so that's going to be what
I also added to my fourth email okay so
let's start with I went from $1,300 a
month to $45,000 a month in six days
true story
another story as you can see it's
another story starts with the story
going to the message going to the call
to action this works hey first name have
you ever heard of someone for exit his
income in less than a week it sounds
almost unreal when you think that people
in a 9 to5 a lot of times work their
asses off for years before getting a
small promotion but that's not how it
works in entrepreneurship and certainly
not in copyrighting now when you hear
have you ever heard of someone forex's
income less than a week you're like no
is it possible I want to read more so
that's why the hook works you see I got
into 2024 with two retainers paying me
one $800 a month and one $500 a month to
write and send out emails to their
newsletters a couple of weeks later I
received a DM out of the blue hey man
I'm looking for a copywriter at a time I
had about 300 fake followers on
Instagram and no post and no posts so to
this day I don't know how it I still so
so to this day I don't know how it
happened all I know is that until that
point I only had a experience with
emails and the guy wanted me to write ad
scripts for him I boldly charged him
$150 for one script and to my surprise
he liked it so the next day we hopped on
a call to see how to move forward hey
man how you doing all good bro I like
the script you already yesterday I want
four of them a week I was speechless
because it was a big order lower the
price to $100 of script and boom $1,600
a month right there baby but here comes
the best part 5 days later we HED on
another call to go over a few more
scripts and bro says I have a friend who
also needs ad scripts could you handle
another four a week hell yeah I can
another 1.6k right there and just like
that I went from 1.3k a month to four to
4.5k a month in six days that's how I
got into ad scripts in the first place
and I have to say I became pretty Dar
and good at it my ads have helped to
generate over $1.5 million in the first
half of 2024 making me over $15,000 in
profit and still counting looking back
at how all these played out I truly
believe God only God could have made
this happen and for me it just confirmed
one of the quotes I live by God will
steer but he won't throw I put in the
work and do my best every single day and
I have 100% faith that God has my back
and will steer me in the right direction
so don't care what situation you're in
right now keep working hard and have
faith everything could change in a
matter of days talk soon to so here you
know I put a lesson and it's important
that when they get to know me they know
I'm to me it's one of an important rate
of my email list of my business is that
I'm Christian so I have no uh problem in
putting something about Christianity or
about God here cuz that's something I
actually believe like I believe in so a
lot of people try to fake these welcome
emails welcome sequence just be yourself
be yourself say good cool stories in a
cool way and they're going to make sales
and then PS if you want to learn the
exact framework I use to consistently
write six figure ads and how to get paid
thousands of dollars for it you should
probably check this out and you already
know what that is so yeah this is the
welcome sequence make sales it's
entertaining people can skip through it
with the with the button and it's just a
good welcome sequence Now what is my
advice that I want you to what is the
thing that I want you to get out of this
now if you write for personal brand I
think you should literally take this
paste it paste the framework and add it
and use for your uh client or for your
personal brand if you do this for
e-commerce Brands I still think there
should be some stories in the welcome
sequence cuz they are so power powerful
and they get to actually connect closely
with the person now I don't know about a
a parallel welcome sequence for the
e-commerce brand but I don't see why it
wouldn't work right so you might want to
also test it out if you think that a
good idea and uh yeah appreciate being
here very real video very straight to
the point I hope you appreciate that and
if you do please let me know down in the
description and I'll see you in the next
Banger bye
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