LinkedIn Content Strategy: Post Ideas for Growth

Summary

This video script offers top strategies for effective LinkedIn business posting, emphasizing the platform's 'we-energy' and leadership voice. It categorizes content into industry insights, storytelling, and relatability, highlighting the importance of a human element. The script introduces a post formula with a hook, intrigue line, and call to action, and explores various content types, including commenting, shares, text posts, images, external links, documents, videos, live videos, polls, articles, stories, and events. It concludes with a tip for a high-engagement post and underscores the power of hashtags for reaching the ideal audience.

Takeaways

• 😀 LinkedIn is best utilized with a leadership voice that resonates with peers and colleagues.
• 🔍 Consider LinkedIn as a platform for sharing industry insights, personal opinions on relevant news, and experiences from conferences or podcasts.
• 📚 Storytelling on LinkedIn involves sharing behind-the-scenes content, team activities, and personal business experiences.
• 🤝 Being relatable on LinkedIn means sharing humorous or insightful content that connects with your audience on a personal level.
• 📈 A successful LinkedIn content strategy involves creating a mix of industry insights, storytelling, and relatable content.
• 🎯 Start your LinkedIn posts with a hook to grab attention, followed by an intrigue line to encourage engagement, and end with a call to action.
• 💬 Companies can engage on LinkedIn by commenting on their own content, responding to mentions, and participating in relevant community hashtags.
• 📢 Sharing content on LinkedIn, especially when adding your own opinion, increases visibility and engagement.
• 📸 Use real images in your LinkedIn posts to connect more authentically with your audience.
• 🔗 External links in LinkedIn posts can drive traffic from your company page to external sources like news features or blog posts.
• 📑 The document feature on LinkedIn is a powerful tool for sharing visual files like PDFs or PowerPoint slides, creating intrigue with a swipeable preview.

Q & A

What are the key strategies for posting on LinkedIn according to the video?

The video suggests focusing on LinkedIn's 'we-energy', adopting a leadership voice, and categorizing content into industry insights, storytelling, and relatability. It emphasizes the importance of a human element in all content.

How should LinkedIn be differentiated from other social media platforms in terms of content posting?

LinkedIn should be thought of as having a 'we-energy', as opposed to the self-focused energy of Facebook and the 'at us' energy of Instagram. It's about collective team and peer interactions rather than individual promotion.

What is the recommended approach to creating a LinkedIn content strategy?

The recommended approach is to replace the word 'professional' with 'leadership' in your content strategy, focusing on peer-related leadership voice to achieve success.

What are the main content categories suggested for LinkedIn posts?

The main content categories are industry insights, storytelling, and being relatable. Industry insights involve sharing news and opinions, storytelling involves behind-the-scenes access, and being relatable involves sharing humorous or personal content.

Can you explain the post formula mentioned in the video?

The post formula consists of a hook to attract attention, an intrigue line to prompt clicks for more information, and a call to action to guide the audience towards the next steps, such as booking a call or interacting with your company page.

What is the significance of using a call to action in LinkedIn posts?

A call to action is significant as it provides a clear next step for the audience after they have been engaged by the value and intrigue of the post. It helps in converting engagement into actionable outcomes.

How can commenting be utilized as a content type on LinkedIn?

Commenting on LinkedIn can be done by replying to comments on your own content, engaging with posts that tag your brand, or participating in community hashtags where your content is trending.

What is the difference between text-only posts and other types of posts on LinkedIn?

Text-only posts on LinkedIn are initially shown in five lines as opposed to the standard three lines for other post types. This allows for a bit more context to be visible before the reader needs to click to expand the post.

Why is sharing external links considered a powerful content strategy on LinkedIn?

Sharing external links on LinkedIn is powerful because it can drive traffic from your LinkedIn company page to external sources, such as news features, blog posts, or YouTube videos.

What is the document feature on LinkedIn and how can it be used effectively?

The document feature on LinkedIn allows users to upload PDFs, Word documents, or PowerPoint slide decks. It is effective because it offers a swipeable visual file experience, creating intrigue and potentially increasing engagement.

How can LinkedIn video content be optimized for better engagement?

LinkedIn video content should be kept short, ideally one to two minutes, and should feature people to create a personal connection. Including captions or readable content allows the video to be accessible even when watched without sound.

What are the benefits of using LinkedIn Live video for a company page?

LinkedIn Live video offers the ability to go live spontaneously or schedule live sessions, which can create a chat feature for audience interaction. It also allows potential customers to land on the company profile and watch the live video as if it were a TV screen.

How can LinkedIn polls be utilized for audience engagement and research?

LinkedIn polls can be used for audience research by posing questions with multiple choice answers. Including an 'other, comment below' option encourages further discussion in the comments section, increasing engagement.

What is the potential reach of LinkedIn articles and how can they be optimized for visibility?

LinkedIn articles have the potential to go viral outside of the platform due to their shareability. Optimizing the image and using SEO terms in the title can increase visibility and shares across social media.

How can LinkedIn stories be used to drive traffic to a company page?

LinkedIn stories can drive traffic by utilizing the swipe up feature, encouraging replies for direct engagement, and prompting viewers to click on the company logo for profile access.

What are the key components of a successful LinkedIn event?

A successful LinkedIn event includes a compelling cover image and logo, showcasing speakers and attendees, and providing an opt-in link for registrations to add attendees to an email list.

What is the recommended post type for announcing increased activity on LinkedIn?

The recommended post type is a text-only post that declares increased activity on the platform, asks for advice on who to connect with, and includes relevant hashtags to encourage tagging and engagement.