How to Use LinkedIn Messages for More Qualified Leads and Sales

Summary

In this insightful transcript, John Nemo, a LinkedIn marketing expert, shares his proven 'LinkedIn Messaging Magic' system for generating leads and sales. He emphasizes the importance of personalized one-on-one messaging on LinkedIn, explaining how to craft compelling messages that resonate with prospects, pre-qualify leads, and build rapport without coming across as spammy. Nemo also discusses strategies for effective follow-up, leveraging both the platform's features and personal touches like video or audio messages to stand out and convert interest into meaningful business relationships.

Takeaways

• 😀 LinkedIn messaging can be a powerful tool for generating sales, even without extensive use of other features.
• 📈 John Nemo emphasizes that having a good profile and using one-on-one messages can lead to significant sales, making it a crucial strategy.
• 💼 Nemo Media Group specializes in helping coaches, consultants, and small business owners with LinkedIn lead generation, showcasing their expertise in the platform.
• 📚 John Nemo is the author of 'LinkedIn Riches', a guide on using LinkedIn for business sales and marketing, indicating his deep knowledge on the subject.
• 🎙️ Nemo also hosts the 'Nemo Radio' podcast, further demonstrating his engagement with the topic and his audience.
• 💬 Direct messages on LinkedIn are highlighted as essential, especially for those not actively using them, as they can miss out on significant opportunities.
• 🚫 Avoiding spam-like messages is crucial; instead, focus on personalized, one-on-one conversations to build genuine connections.
• 🔍 Sales Navigator, a paid feature of LinkedIn, is recommended for its advanced search capabilities, allowing for targeted outreach to specific audiences.
• 📈 The 'LinkedIn Messaging Magic' system developed by Nemo is a refined approach that has proven effective over years of use, focusing on engagement without feeling like spam.
• 📆 Follow-up is key in the LinkedIn messaging strategy, with personalized responses and consistent engagement being vital for maintaining interest and converting leads.
• 📝 Using tools like Google Sheets for tracking engagements and follow-ups can help manage interactions efficiently, ensuring no potential lead is overlooked.

Q & A

What is the main idea John Nemo emphasizes about LinkedIn messaging?

John Nemo emphasizes that LinkedIn messaging, specifically one-on-one messages, can be highly effective for generating leads and sales, often leading to five and six figure sales, when done correctly.

What does John Nemo mean by 'the money's in the mailbox'?

By 'the money's in the mailbox', John Nemo means that the real value on LinkedIn lies in its messaging feature, which can directly lead to sales and revenue, unlike other features like likes or shares that don't have a direct monetary value.

How does John Nemo suggest using LinkedIn messages to engage with potential clients?

John Nemo suggests using a personalized and non-intrusive approach in LinkedIn messages, starting with a question to gauge interest, offering value through free content, asking for permission to send the content, and relieving pressure by making it easy for the recipient to opt-out if not interested.

What is the 'LinkedIn messaging magic' strategy John Nemo discusses?

The 'LinkedIn messaging magic' strategy is a refined approach John Nemo has developed over years of practice. It involves sending messages that pre-qualify prospects, offer value, get permission, and maintain a friendly and conversational tone, which sets the sender apart from spammers and helps in building rapport.

How does John Nemo recommend following up with people who express interest in the offered content?

John Nemo recommends following up with a personalized video or audio message through LinkedIn's mobile app, using the prospect's name and possibly including personalized details from their profile to build a connection. This is done after they have opted in to receive the content.

What is the significance of using the LinkedIn mobile app for follow-up messages?

The LinkedIn mobile app allows for the sending of personalized video and audio messages, which stand out because they are not commonly used on the platform. This personal touch can help to build rapport and make the interaction feel more like a real conversation.

How does John Nemo suggest dealing with messages that do not receive a response?

John Nemo suggests continuing to follow up with those who did not initially respond, but with different questions or topics. He refers to this as playing the 'long game', where persistence and relevance can eventually lead to engagement.

What is the role of Sales Navigator in John Nemo's strategy?

Sales Navigator is a premium feature of LinkedIn that allows for advanced searches and the creation of targeted lists of ideal prospects. It provides the data needed to find and engage with the right audience for lead generation.

How does John Nemo handle the process of sending messages to a large number of prospects?

John Nemo uses a combination of manual messaging and leveraging LinkedIn's features like groups and open profile messages to send a high volume of personalized messages. He also mentions the possibility of using third-party tools with caution.

What are some of the 'ninja tricks' John Nemo mentions for effective LinkedIn messaging?

Some 'ninja tricks' include using the contact information on a prospect's LinkedIn profile to opt them into email sequences, sending personalized video or audio follow-ups, and using humor and personal details to stand out and build a connection.