The NEXT Big Opportunity for Content Creators!
Summary
TLDRIn this insightful video, viewers discover the seven pivotal YouTube trends for 2024, aimed at amplifying views, followers, and earnings. Key insights include the dominance of high-quality, long-form content due to viewer preferences for extended watch times on connected TVs, the surge in short-form video across multiple platforms, and the strategic advantage of embracing multiple content formats for broadened audience engagement. The video also highlights the transformative impact of AI in content creation, emphasizing the balance between innovation and ethical considerations. Additionally, trends point towards the rise of authentic content, the importance of brand building over mere virality, and the burgeoning opportunities for creators, including micro and nano influencers, to transition to full-time roles, underscoring the evolving dynamics of the creator economy and the unique potential of user-generated content (UGC) in brand collaborations.
Takeaways
- 🎬 High-quality, high-effort long-form videos will continue to dominate YouTube, with a trend towards longer content as people increasingly watch on connected TVs.
- 📹 Short-form video content, like YouTube Shorts, will continue to grow in popularity, driven by significant daily views and the adaptability of content creators to multi-format content.
- 💻 Pro creators are encouraged to embrace multiple content formats on YouTube (shorts, long-form videos, podcasts, live streams) to cater to diverse audience preferences.
- 🧠 AI will play a pivotal role in content creation, offering tools for scriptwriting, editing, SEO, and more, but creators must navigate safety and ethical concerns.
- 🔥 Authentic and raw content creation is gaining traction, offering a contrast to highly produced content and appealing to viewers seeking genuine connections.
- 📖 Brand building is crucial for long-term success on YouTube, emphasizing the importance of cultivating a loyal audience beyond chasing viral hits.
- 💵 There's a growing opportunity for creators, including micro and nano influencers, to monetize their content and potentially go full-time, supported by brand sponsorships and the expanding creator economy.
- 🌐 UGC (User Generated Content) creators are rising, focusing on creating authentic content for brands, indicating a shift towards genuine, relatable advertising.
- 📚 YouTube is implementing new disclosure requirements for AI-generated content to maintain transparency and protect the community.
- 📌 Consistency, authenticity, and embracing multiple content formats are key strategies for growth and engagement on YouTube.
Q & A
What is the trend for YouTube video length in 2024?
-The trend for YouTube video length in 2024 is towards high-quality, high-effort, long-form content, with videos ranging from 1 to 3 hours, and top creators producing videos of 25 to 30 minutes or more on average.
How popular are YouTube Shorts expected to be in 2024?
-YouTube Shorts are expected to continue growing in popularity, with current stats revealing 70 billion views every single day, indicating a significant trend towards short-form vertical video content.
What type of content formats should creators focus on in 2024?
-Creators should embrace multiple content formats, including shorts, long-form videos, podcasts, and live streams, to cater to diverse audience preferences.
What role is AI expected to play for content creators in 2024?
-AI is expected to disrupt the creator economy significantly, assisting in script writing, video editing, SEO optimization, and more, but also brings safety concerns such as deep fakes.
What new policies is YouTube implementing regarding AI-generated content?
-YouTube is implementing disclosure requirements and content labels for videos with altered or synthetic content, including deep fakes or AI-generated voices, to avoid misleading viewers.
Why is raw and authentic content gaining popularity on YouTube?
-Raw and authentic content is gaining popularity as a reaction against highly produced content, with creators having success by being real, down to earth, and consistent in their uploads.
What is the importance of brand building for YouTube creators in 2024?
-Brand building is crucial for lasting success on YouTube, focusing on creating a loyal audience and connection, rather than just chasing virality and views.
How is the creator economy expected to grow by 2027?
-The creator economy is expected to approach a half a trillion dollars by 2027, doubling in size over the next three years, indicating significant growth and opportunity for creators.
What is the trend regarding influencer marketing and content creators?
-There is a trend towards brands preferring to work with micro and nano influencers for sponsored content, as they tend to have more authentic relationships and engagement with their communities.
What is the opportunity for creators in producing user-generated content (UGC) for brands?
-Creators have an opportunity to generate income by creating UGC for brands, focusing on authenticity and their ability to create compelling content, rather than the size of their following.
Outlines
📈 YouTube Trends for 2024
The video begins by identifying seven major YouTube trends for 2024, focusing on the continued dominance of high-quality, long-form content due to YouTube's preference for increased platform time. It notes the rise in popularity of short-form videos, such as YouTube Shorts, and predicts the growth of tools and AI to facilitate content creation across formats. The script highlights the importance of embracing multiple content formats for creators, particularly procreators, to cater to varied audience preferences. It also touches on the disruptive potential of AI in content creation, listing ways it can assist creators while also introducing new challenges such as deep fakes and the necessity for disclosure.
🔍 Authenticity and Brand Building in Content Creation
This section delves into the rising preference for raw and authentic content over highly produced videos, using the example of Sam Silik's success to illustrate this trend. It emphasizes the importance of brand building over chasing virality, suggesting creators focus on establishing a loyal audience rather than just accumulating views. The script argues that true success on YouTube involves creating a connection with viewers through consistent and authentic content. It also mentions the potential of micro and nano influencers in the evolving landscape of brand sponsorships, highlighting the efficiency and effectiveness of working with smaller, more engaged audiences.
🌟 The Future of Full-Time Creators and UGC
The final part of the script projects an optimistic future for creators aiming to go full-time, supported by a growing creator economy. It points out the opportunities for micro and nano influencers in brand partnerships due to their authentic engagement with audiences. The script introduces the concept of User Generated Content (UGC) creators, who produce sponsored content that appears genuine and authentic. It suggests that creators can pivot towards becoming UGC creators for brands they are passionate about, presenting it as a viable path to earning a full-time income. This section encourages creators to explore new opportunities beyond traditional content creation, highlighting the potential for innovation and adaptability in the creator economy.
Mindmap
Keywords
💡High Quality Long Form Videos
💡Short Form Video
💡Content Formats
💡AI in Content Creation
💡Generative AI
💡UGC Creators
💡Brand Building
💡Nano Influencers
💡Multi-Format Content
💡Creator Economy
Highlights
High quality, high effort long form YouTube videos will continue to dominate, with a trend towards longer content as connected TVs increase YouTube viewership over other platforms.
Short form video content, like YouTube Shorts, is growing in popularity, with platforms seeing significant daily views and a shift towards vertical video formats.
Content creators are encouraged to embrace multiple content formats on YouTube, including shorts, long-form videos, podcasts, and live streams, to reach varied audiences.
AI's role in content creation is expanding, offering tools for scriptwriting, video editing, and more, but also raising safety and ethical concerns.
YouTube is implementing disclosure requirements and content labels for AI-generated content to address safety concerns and ensure transparency.
Raw and authentic content is gaining traction, with creators achieving success through minimal editing and genuine presentation.
Emphasis on brand building over chasing virality, with a focus on establishing a loyal audience and brand identity.
The creator economy is booming, with predictions of substantial growth, offering increased opportunities for creators to monetize their content.
Micro and nano influencers are becoming more significant for brand partnerships, offering authenticity and engagement over broader reach.
UGC (User Generated Content) creators are rising, focusing on creating authentic content for brands, independent of subscriber count.
The importance of video captions and how they can increase viewership duration, with services like Rev.com providing captioning solutions.
The potential double in the creator economy by 2027, emphasizing the importance of the next three years for YouTube creators.
The strategic advantage of embracing multiple content formats to cater to different audience preferences and consumption habits.
The critical role of authenticity and consistency in building a successful YouTube presence, as demonstrated by successful creators.
The evolving landscape of content creation with AI, highlighting the balance between innovation and ethical considerations.
Transcripts
this video I'm going to be breaking down
the seven big YouTube trends you need to
know for 2024 so ultimately you can get
more views grow your following and earn
more money this year you got to just
press record number one high quality
High effort long form YouTube videos
will continue to dominate videos
continue to get longer on YouTube and
we're seeing the rise of connected TVs
people are watching in the US more
YouTube than any of the other Netflix or
platforms on their Smart TVs we're
seeing 1 to 2 hour to 3 hour video
podcasts and some of the top creators
are creating videos that are upwards of
25 to 30 minutes plus in their average
videos and this makes sense because
YouTube's main desire is top time on
platform and so longer videos if they're
good and they keep people's attention
are something that YouTube loves and
they reward you as a creator with more
reach with more suggestions and the
algorithm and with more money number two
short form video will continue to grow
in popularity across platforms the most
recent stats reveal that YouTube shorts
currently get 70 billion views every
single day and the best performing
content on meta Instagram and Facebook
is reals and is vertical video and so
short form vertical video across
platforms continues to grow in
popularity and I think some of the
predictions and trends that we're going
to see is we're going to see cameras and
video editing software and AI that
starts helping content creators create
more multiat content CU I don't know
about you but in today's world I'm
sometimes a little bit frustrated trying
to think okay am I going to shoot this
vertical do I shoot this horizontal
should I actually shoot this wider so we
can crop in and do both I think we're
going to see tools supporting content
creators making it easier to create
content that can end up being
multi-format and to put it bluntly I
think that content creators that are
ignoring YouTube shorts are making a big
mistake but that's just my opinion
number three procreators will Embrace
four plus content formats on YouTube
Here's the data 87% of adults are
watching at least four content formats
on YouTube shorts long form video
podcasts and live stream so I don't
blame you if you're thinking Sean should
I create long form videos or YouTube
shorts should I create a video podcast
or should I start going Live on YouTube
well my answer would be yes you should
do all of the above now one of the
things to clarify here is I said
procreators will Embrace 4 plus content
formats I think if you're just getting
started it's not necessarily even
practical to try to do it all but I
think that as you advance and maybe
systematize things learn better tools
maybe even start to build a team that's
when it starts to make sense to embrace
all these different content formats but
the practice iCal Point here is that
different audiences like to consume
content in different ways so if you're
not showing up in YouTube shorts you're
missing out on reaching people who love
YouTube shorts if you're not showing up
in longer form live streams or podcasts
where you can expound on your ideas or
create a deeper connection you're
potentially missing out on people who
prefer that content format Trend number
four AI will continue to disrupt the
Creator economy if you're not using AI
as a content creator you're making a big
mistake because there's so many
practical ways that AI can help you with
content creation I wrote down a list
script writing and brainstorming
automatic captions and transcripts video
editing quickly creating clips and short
form videos title generation thumbnail
generation and graphic design SEO
optimization social media management
content moderation and engaging with
your community there is no doubt that AI
can save you you time help you make
better content and ultimately help you
reach your creator business goals faster
but there's also some bad that comes
along with AI that we need to talk about
so let's hit that right now so by now
it's no surprise that there are many
safety concerns when it comes to AI deep
fakes people's voices sounding like them
but saying things they never said and
YouTube has a lot to say about this and
I quote generative AI has the potential
to unlock creativity on YouTube and
transform the experience for viewers and
creators on our platform but just as
important these opportunities must be
balanced with our responsibility to
protect the YouTube community so what
they've added and this will be rolling
out is disclosure requirements and new
content labels what's a Content label
well we've all seen now creators that
have a paid sponsorship in their video
the little pop out that says includes
paid sponsorship and so the YouTube's
goal is to a avoid misleading viewers
with a new disclosure that says altered
or synthetic content sound or visuals
were altered or generated digitally and
so the idea is that people will need to
check a box if they've used deep fakes
or they've used some kind of a voice
tool to create generative AI of
something that really didn't happen and
so what does this mean practically for
us I think it just means that we need to
be prepared for this to be a bumpy ride
for there to be especially if you're
going to lean heavy on generative AI
that you could run into some issues with
maybe your channel being demonetized or
certain content being affected in some
way as YouTube is cracking down on this
my prediction is that AI will be more
disruptive in 2024 than it was in 2023
and that year was insane so we have a
lot to look forward to and it's going to
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today Trend number five raw and
authentic content creators will rise to
the top so one of the things we've been
seeing is a shift away from highly
produced forced content this is kind of
a reaction to the Mr
beastify of YouTube which simply means
always trying to outdo your last video
more spectacle more energy more noise
more fast-paced more trying to hack the
viewer's brain to keep audience
retention as high as possible and what
we're seeing is creators having massive
success with really the opposite
approach to that Mr B style for example
if you haven't seen Sam silik yet he's
been one of the fastest growing creators
with an ultra stripped down minimal
editing basic thumbnails with no shine
to them and he's a 21-year-old
bodybuilder who as of March 2023 only
had 8,000 subscribers fast forward to
today and he's over 2.7 million
subscribers he basically has a vlog
where he uploads every day and again I
think he is a refreshing personality cuz
he's real he's down to earth kind of
driving drives a normal car he's tapping
into the unbreakable cheat code required
to win on YouTube which is consistency
cuz he uploads every day but he's paired
that with authenticity he's just real
he's just raw and it just feels
different but his results have been
insane number six creators that last
will focus on brand building one of the
mistakes a lot of people make on YouTube
is they chase views and virality but
they never build an actual brand or
connection with a loyal audience I want
to encourage you don't just create
content build a brand and here's kind of
what I mean if you've ever consumed
YouTube shorts maybe whoever you love to
follow I mean and let me know I'll
probably trigger some people here but
maybe you'll see clips of Jordan
Peterson or you see clips of Andrew Tate
who all these different people that are
building their influence Elon Musk Clips
well when you see these clips whose
brand is being built Elon musk's brand
is being built and what account are
those clips on you have no brand
Affinity you don't know some of these
accounts that are getting views I don't
believe will be around in a couple years
because they never actually built a
loyal following with any kind of
affinity or connection to them and
sometimes I think we overvalue the
virality and Views that video got a
million views but I would much rather
have 4,000 views on one of my most
recent video podcast long form episodes
that went a lot deeper that had a lot
more connection that had almost a record
of how many deep comments I got in
response it got less views but I would
argue it's more super fans it's more of
a loyal following and creators that last
aren't going to just Chase virality and
Trends they're going to build an actual
Brand number seven more creators will go
full-time this year than ever before a
recent article from Goldman Sachs
research revealed that the Creator
economy could approach a half a trillion
dollars by 2027 it means it's going to
double in the next 3 years years so in
other words the next three years are
going to be the best three years on
YouTube what that means is that a lot of
money is flowing into the system and you
need money for your mission you need
money to do this full-time and a lot of
that money is Flowing to what's called
micro influencers and Nano influencers
now a micro influencer is someone with
10,000 subscribers up to 100,000
subscribers but a nano influencer is
someone with 1,000 to 10,000 subscribers
and the trend we're seeing is that
brands that are doing paid sponsorships
are finding better results and finding
that they prefer to work with micro and
Nano influencers but basically the idea
is this instead of paying one Superstar
influencer $100,000 for a sponsored
video they can pay a hundred Nano
influencers $1,000 for 100 sponsored
videos and what they've discovered is
that these micro
influencers have authentic relationships
with their Community there's more
engagement there's more connection there
and that it's more work because you're
working with more people but that the
brands are getting better results in
terms of whatever their campaign
objectives is when it comes to
influencer marketing this means that if
you learn the right skills and you
position your yourself right you learn
how to pitch you learn how to connect
with Brands there is a lot of
opportunity to go fulltime even if you
have a small audience however there's a
huge opportunity here that almost nobody
is talking about and that is the rise of
ugc creators let's talk about it so the
term ugc has been around for a while and
it stands for user generated content and
essentially what they're doing is they
create content for brands that looks
real I mean it is real but it looks more
raw it looks like a a raw customer
testimonial but the difference is they
were actually paid by the brand to
create it the difference here is that
your YouTube channel is not being judged
by the amount of subscribers or the
amount of influence you have it's being
judged by your ability to create content
for the brand that they like maybe your
charisma the way you look your style
your humor and also your video editing
and storytelling and understanding maybe
of how to actually create content now
this might bring up this idea of well
are you being fake or just being paid to
lie and I think to do this with
integrity it's just the opportunity that
if there is a brand you love if there is
a particular product you love you could
pitch and reach out and again your pitch
will be different you're going to
position yourself of hey would you like
me to create content for your brand you
could use it in paid media you could use
it on your website you could use it in
these different places you getting
educated in this reveals that again
fulltime might be a lot closer than you
imagined but it might look different
than you thought it was going to look
and that could be tapping into this idea
of ugc content creators let me know in
the comments if you'd like me to teach
deeper on this in the future and even
bring on some special guests to our
podcast because this is going to be a
major Trend and it's a huge opportunity
to generate money even if you are a
smaller creator
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