COMO CRIAR TÍTULOS PERSUASIVOS QUE VENDEM MUITO NO GOOGLE ADS [BÔNUS PLANILHA GERADORA DE ANÚNCIOS]

Adriano Gianini

22 Feb 202409:23

Summary

TLDRIn this video, marketing expert Adriano Genini shares his secrets to creating highly persuasive advertisements that can rapidly boost sales. He emphasizes the importance of using the exact keywords people search for in the ad title, addressing their primary pain points, focusing on desires when possible, and including a clear call to action. Genini also introduces a free ad generator tool that helps users craft effective ad variations while adhering to character limits. With practical tips and a handy tool, this video equips viewers to craft compelling ads that resonate with their target audience, potentially leading to increased conversions and sales in a short timeframe.

Takeaways

😎 Use the exact keyword or search phrase in the ad title to match the user's intent.
😩 Tap into the user's primary pain point or frustration in the ad copy.
😍 If possible, also focus on the user's desire or aspiration in addition to their pain.
🎯 Include a call-to-action in the ad when feasible.
🚀 Follow a structure like 'keyword + pain + desire + CTA' for effective ad copy.
💔 People are more motivated by pain and fear than pleasure, so focus on addressing their pain points.
👀 Most people read the ad title and click if it resonates, so make the title compelling.
🔗 Use the ad description to expand on the title and provide additional convincing details.
📝 Practice creating different ad variations to find the most effective messaging.
🤓 Use tools like the ad generator spreadsheet to help craft and visualize different ad variations.

Q & A

What is the main goal of the video?
-The main goal of the video is to teach the audience how to create highly persuasive and irresistible advertisements that can quickly generate more sales.
What is the first rule mentioned for creating a persuasive advertisement?
-The first rule is to include the keyword that the person used to search for in the advertisement title. This is important because it is the first thing the viewer will visually look for in the ad.
What is the second rule for creating a persuasive advertisement?
-The second rule is to use the principal pain point or pain that the audience is experiencing. People are often driven more by pain than by pleasure, so understanding and addressing their primary pain points is crucial.
What is the third rule for creating a persuasive advertisement?
-The third rule is to focus on the audience's desire, if possible. While addressing pain points is essential, also highlighting the audience's desires can make the advertisement even more compelling.
What is the fourth rule for creating a persuasive advertisement?
-The fourth rule is to include a call-to-action whenever possible. A clear and compelling call-to-action can encourage the viewer to take the desired action, such as making a purchase or signing up for a service.
How does the script suggest structuring the advertisement titles?
-The script suggests structuring the advertisement titles by including the keyword, addressing one or two primary pain points, and focusing on a desire if possible. Depending on the audience and the specific situation, the titles can be structured in different combinations, such as keyword + pain point + desire or keyword + pain point + pain point + call-to-action.
What advice does the script provide for writing the advertisement description?
-The script advises against simply repeating the same information from the titles in the description. Instead, the description should continue the narrative and address any additional points or concerns that might convince the viewer to click on the advertisement.
What tool or resource does the presenter offer to the audience?
-The presenter offers the audience a free advertisement generator spreadsheet, which helps in creating and visualizing different variations of advertisement titles and descriptions. The spreadsheet also enforces character limits and provides visual feedback to improve the advertisement creation process.
What is the presenter's advice regarding the importance of the advertisement title?
-The presenter emphasizes that the title is where the viewer's attention is initially captured, and a significant percentage of viewers will click on the advertisement based solely on the title. Therefore, crafting a compelling and relevant title is crucial for the success of the advertisement.
What is the overall goal or purpose of the advertisement generator spreadsheet?
-The overall goal of the advertisement generator spreadsheet is to help the audience improve their advertisement creation process, visualize different variations, and ultimately craft more persuasive and effective advertisements that can drive more sales.

Outlines

00:00

🤑 Powerful Advertising Techniques

This paragraph emphasizes the importance of creating persuasive and compelling advertisements to generate quick results and increase sales. It introduces the speaker, Adriano Genini, an expert in digital marketing who created the 'Traffic and Conversion Machine' training to help people sell online. The speaker shares that he will demonstrate the process of creating highly persuasive ads directly on his computer screen. He offers a free ad generator tool, which can be downloaded from the video description, to help viewers practice creating catchy titles and descriptions within the character limits.

05:01

🔥 Step-by-Step Guide for Crafting Persuasive Ads

This paragraph provides a step-by-step guide for creating highly persuasive ads. The first rule is to include the keyword or phrase that the target audience is searching for in the ad title, as it is the first thing they will visually seek. The second rule is to understand the audience's main pain points or concerns and use them in the ad, as people are primarily motivated by pain rather than pleasure. The third rule is to focus on the audience's desires if possible, in addition to their pain points. The fourth rule is to incorporate a call-to-action when feasible. The speaker demonstrates how to combine these elements effectively, using examples and variations. Finally, he advises against repeating the same information in the ad description that was already covered in the title. Instead, the description should complement the title and provide additional persuasive information to convince the audience to click on the ad.

Mindmap

Keywords

💡Persuasive Advertisement

A persuasive advertisement is a marketing message designed to influence people's emotions, desires, and actions to encourage purchasing a product or service. The video focuses on creating highly persuasive ads to quickly impact sales. For example, the speaker mentions 'If you learn to create highly persuasive, irresistible, powerful, sexy ads, you can generate a very quick impact on your sales.'

💡Google Ads

Google Ads is an online advertising platform developed by Google that allows businesses to display ads, product listings, and service offerings on Google Search and other Google services. The video acknowledges that there are aspects of Google Ads that will require significant work and time to implement, but also highlights that when you have a ready structure, making changes to your ad copy can generate rapid results. For example, the speaker states, 'I admit, there are things in Google Ads that we'll have to work hard to implement and wait a long time for, but when you already have a ready structure, if you mess with the ad, that can generate a very quick result for you.'

💡Ad Generator

An ad generator is a tool or software that helps businesses create effective advertising copy by providing templates, prompts, and guidance. The video demonstrates an ad generator that the speaker offers as a gift to the audience. It has fields for titles and descriptions that adhere to character limits and provide variations for testing different ad copy. The speaker says, 'I'm going to leave this ad generator as a gift for you all down here. If you want to download this spreadsheet, this ad generator, all you have to do is come here in the description, we'll put the link in bold, the link is in the description, you click and download this generator for you.'

💡Keyword

A keyword is a word or phrase that someone types into a search engine to find information, products, or services related to their query. The video emphasizes the importance of including the exact keyword that the user searched for in the ad title, as it's the first thing they'll visually connect with. For instance, the speaker advises, 'The first rule is to include the keyword in the title, the keyword that the person used to search. Bring it into the title. If the person is searching for the best training in Brazil to help you sell on the internet, that word has to be in the ad title.'

💡Pain Point

A pain point refers to a problem, frustration, or challenge experienced by a potential customer that a product or service aims to address. The video recommends understanding and incorporating the main pain point or emotional driver in the ad title to connect with the audience's core motivation. As the speaker explains, 'Second, use the main pain point. Understand that people move more by pain than pleasure. Use the biggest pain point, for example, if the biggest pain point is 'Stop wasting money,' I'll put 'Stop wasting money.'

💡Desire

Desire refers to the aspiration, goal, or outcome that a potential customer hopes to achieve by using a product or service. The video suggests focusing on the audience's desire in the ad title or copy when possible, in addition to addressing their pain points. The speaker states, 'Third insight, if possible, focus on a desire. As I put here, 'Understand the path to sales.' Fourth point, have a call to action whenever possible, if not possible, it's okay.'

💡Call to Action

A call to action (CTA) is a statement or instruction in an advertisement that encourages the audience to take a specific action, such as clicking on a link, making a purchase, or signing up for a service. The video emphasizes including a CTA in the ad title or description when possible, to guide the viewer toward the desired next step. For example, the speaker demonstrates, 'Protection for your vehicle against theft. Don't pay an abusive deductible. Pain two: Get a quote now. Perfect.'

💡Ad Copy

Ad copy refers to the written text that makes up an advertisement, including the headlines, descriptions, and any other persuasive messaging. The video focuses extensively on crafting compelling ad copy by following specific guidelines, such as incorporating keywords, addressing pain points, highlighting desires, and including calls to action. The speaker iterates different variations of ad copy to demonstrate the process, stating, 'Here I have ad copy variations, right? Ad 1, Ad 2, Ad 3, Ad 4, so it's great for you to practice ad creation a lot.'

💡Ad Title

The ad title, also known as the headline, is the main attention-grabbing text at the top of an advertisement. The video emphasizes the importance of crafting a compelling ad title that includes the keyword, addresses the main pain point, and potentially incorporates a desire or call to action. The speaker reiterates, 'The title is where you win the game. They're going to glance at the title and click. So who glanced at the title and didn't click, they don't want to read in the description what they've already read in the title.'

💡Ad Description

The ad description is the body copy or explanatory text that follows the ad title, providing additional details, benefits, or persuasive messaging to encourage the viewer to take the desired action. The video advises against repeating the same information from the title in the description, and instead recommends using the description to continue the narrative and address any remaining objections or motivations that may convince the viewer to click. The speaker advises, 'If the title wasn't enough to make them click, what else do I need to say to convince them to click? It's from this answer that you're going to write what you're going to write in the ad.'

Highlights

Introduction to creating highly persuasive ads to quickly impact sales.

Mention of Google Ads and the potential for rapid results with the right setup.

Introduction of Adriano Genini, a digital marketing specialist and creator of a traffic and conversion machine training program.

Offer of a free ad generator tool as a gift to viewers.

Importance of ad titles and descriptions, including character limits and alert for exceeding limits.

Use of keywords in ad titles to match what people search for, enhancing ad relevance.

Focusing on the main pain point of the target audience in the ad copy.

Discussion on human motivation by pain rather than pleasure, suggesting focusing on pain points in ads.

Strategies for addressing multiple pain points or desires in a single ad.

Recommendation for including a call to action in ads whenever possible.

Structural formula for creating ads: keyword + pain/desire + call to action.

Insight into user behavior, noting that most people click based on the title without reading the description.

Advice against repeating the same message in the title and description.

Suggestion for what to include in the description: continuation of the title's message to convince those who didn't click based on the title alone.

Encouragement to download the ad generator tool for visualizing and improving ad variations.