Prompt Engineering Tutorial: Text-to-Text (ChatGPT, Google Gemini, Claude, Microsoft Copilot & More)
Summary
TLDRIn this video, Bridget Roor teaches viewers how to master prompt engineering to harness AI for better marketing and branding. She introduces the ROOT method (Rule, Objective, Unique Selling Point, Tone, Emotion) for crafting effective AI prompts and demonstrates its application in creating marketing plans, social media content, website copy, and lead magnets using various AI tools.
Takeaways
- 🧠 Prompt Engineering is the art of giving clear instructions to AI to get better output, similar to giving directions for reaching a destination.
- 📝 A well-designed prompt includes elements like brand identity, unique selling points, tone, emotions, and examples to guide AI towards the desired outcome.
- 🛠 The ROOT method is a framework for creating effective prompts: Rule (who AI should embody), Objective (the goal), Unique Selling Point, Tone, and Emotions.
- 💡 Examples are crucial in prompts as they help AI understand the brand's voice or creative direction, steering the output to align with brand essence.
- 📚 Including a 'brain dump' of additional ideas and information can guide AI to produce more tailored and relevant content.
- ✂️ AI outputs should be treated as drafts; they need to be refined, edited, and improved to match the brand's voice and style.
- 🔄 Continuous improvement is key in using AI for marketing; provide specific feedback to the AI to enhance the quality of content over time.
- 📈 Use AI for various marketing tasks such as social media planning, website copywriting, blog post creation, and email campaigns.
- 🎨 Tools like Jasper can learn your brand's voice by analyzing past content, allowing for more personalized AI-generated content.
- 📑 AI can help in repurposing content, for example, transforming a lead magnet into different formats like ads, website copy, or emails.
- 🔗 Building a cohesive and user-friendly website is fundamental after establishing brand identity, and platforms like Shopify can facilitate this process.
Q & A
What is the main focus of the video?
-The main focus of the video is to teach viewers how to become proficient in prompt engineering, using AI to assist in various tasks such as marketing and branding.
What is a 'prompt' in the context of AI?
-A 'prompt' in the context of AI refers to the instructions given to an AI system to guide its output. It is crucial for achieving the desired results from AI interactions.
What does the acronym 'ROOT' stand for in the context of creating prompts?
-In the context of creating prompts, 'ROOT' stands for Rule, Objective, Unique Selling Point, and Tone. It is a method to structure prompts effectively.
What is the purpose of the 'examples' in a prompt?
-Including 'examples' in a prompt helps guide the AI to generate content that aligns with the brand's essence or creative direction, ensuring the output is relevant and resonant with the brand's identity.
Why is it important to treat AI outputs as drafts?
-Treating AI outputs as drafts is important because it allows for refinement, editing, and reworking to better match the brand's voice and style, making the content feel more authentic and less generic.
What is the significance of the 'brain dump' in prompt engineering?
-The 'brain dump' is significant in prompt engineering as it allows the user to include all relevant thoughts and ideas that can guide the AI to produce more tailored and relevant content.
How can AI be used to create a marketing plan for a business like DJ's Doggy Daycare?
-AI can be used to generate ideas for social media content, website copy, email campaigns, and event itineraries, providing a comprehensive marketing plan tailored to the business's unique needs.
What is the role of 'tone' in the context of a prompt for AI?
-The 'tone' in a prompt for AI defines the style or mood that the AI should convey in its output. It can include emotions and feelings that resonate with the target audience, enhancing the connection and engagement.
How can AI be used to create website copy for a new Shopify store?
-AI can be used to generate minimal text, fun one-liners, and other content that reflects a top-tier pampering experience for pets, which can be used on the homepage of a new Shopify store.
What is the purpose of a 'lead magnet' in marketing?
-A 'lead magnet' is a piece of valuable content offered in exchange for email addresses. It serves to attract new people to a brand and start building an email list for further marketing efforts.
Outlines
🤖 Mastering AI Prompt Engineering
In this segment, the speaker introduces the concept of prompt engineering and its significance in leveraging AI to enhance business operations. The speaker, Bridget RAR, emphasizes the importance of clear instructions to AI for better output, likening it to giving precise directions. She uses the example of creating a brand identity for 'DJ's Doggy Daycare,' detailing the unique selling points, tone, and emotions to be conveyed. The speaker introduces the 'ROOT' method for crafting effective prompts: Rule (defining the AI's role), Objective (stating the goal), Unique Selling Point (highlighting what sets the brand apart), Tone (defining the brand's voice), and Emotions (directing the AI to resonate emotionally with the audience). Additionally, she suggests including examples and a 'brain dump' of ideas to guide the AI more effectively. The speaker also advises using AI outputs as drafts, refining them to match the brand's voice and style.
📈 Implementing AI in Marketing Strategy
This paragraph delves into the practical application of AI in creating a marketing plan for 'DJ's Doggy Daycare.' The speaker demonstrates how to use AI tools like Chaty BT and Google Gemini to generate ideas for branding, social media, and website content. The focus is on creating a detailed marketing plan that includes online and in-person interactions. The speaker also discusses the importance of continuous improvement in AI prompts, suggesting the use of specific feedback to refine AI-generated content. She introduces the concept of using AI to draft social media posts, website copy, and even a two-month social media calendar, highlighting the efficiency gains from such an approach. The speaker encourages viewers to explore various AI platforms and tools, such as Po Po, to generate diverse content ideas and emphasizes the need for a cohesive brand voice across all marketing materials.
📚 Crafting Content with AI Assistance
In this segment, the speaker explores the use of AI in content creation, specifically for a blog post and an event itinerary. She introduces tools like Microsoft Co-Pilot and Jasper, which can generate human-like content based on provided prompts. The speaker emphasizes the importance of context and additional information in guiding AI to produce relevant content. She demonstrates how to use AI to create a blog post, an event itinerary for 'Yappy Hour,' and a marketing plan for the event. The speaker also discusses the use of Jasper to create a lead magnet, a checklist for busy dog owners, and how to repurpose content for different marketing materials. The focus is on maximizing the efficiency of content creation while maintaining a brand's unique voice and style.
🌐 Building a Cohesive Online Presence
The final paragraph wraps up the discussion on prompt engineering and its role in building a cohesive online presence for a brand. The speaker encourages viewers to subscribe to the 'Learn with Shopify' YouTube channel for more insights and tips on using AI in marketing and content creation. She reiterates the importance of prompt engineering in creating a user-friendly website and a strong brand identity. The speaker also highlights the potential of AI to save time and improve the quality of marketing efforts, urging viewers to embrace AI as a tool for growth and efficiency in their businesses.
Mindmap
Keywords
💡Prompt Engineering
💡AI
💡Brand Identity
💡Unique Selling Point (USP)
💡Tone
💡Emotion
💡Examples
💡Brain Dump
💡Marketing Plan
💡Lead Magnet
💡Content Repurposing
Highlights
Introduction to the concept of prompt engineering and its importance in AI to achieve better output.
Explanation of the term 'prompt' in the context of AI and its role in providing clear instructions for desired results.
The ROOT method for creating effective AI prompts, including Rule, Objective, Unique Selling Point, Tone, and Emotion.
The significance of providing examples in prompts to guide AI towards the brand's essence or creative direction.
The concept of a 'brain dump' in prompt engineering to include all relevant ideas and information.
Using AI to refine prompts and improve the model's understanding of a brand's voice over time.
The importance of treating AI outputs as drafts and the process of continuous improvement in prompt engineering.
How to use AI for social media planning, including creating a calendar and content pillars.
The utilization of Google Gemini for generating social media content ideas based on a given prompt.
Creating a website copy for a Shopify store using AI and the importance of minimal and fun text.
The use of AI platforms like Pop AI for generating website copy and the ability to compare different chatbot models.
The process of generating a blog post using Gravity AI and the ease of creating content that sounds human-written.
Using Microsoft Co-Pilot for creating an event itinerary and marketing plan with a focus on context and conversation style.
The creation of a lead magnet using Jasper AI and the ability to add brand voice for tailored content.
Repurposing content using Jasper AI to generate various types of content from a single source.
The final encouragement to subscribe to Learn with Shopify for ongoing education on prompt engineering and AI use in marketing.
Transcripts
don't hate me but if you weren't using
AI when you're being left behind but no
worries because I'm going to show you
how to be a master prompt engineer and
get robots to do your work for you
welcome to part two of how to prompt
like a pro a master class series here on
the learn with Shopify Channel these
videos are jam-packed with AI prompt
Concepts we all wish we knew earlier my
name is Bridal RAR I'll be hanging out
with you for the next little bit and
trust me when I say stick around because
the information in these videos is going
to completely
revolutionize the way you run and Market
your business let's
[Music]
go so what exactly is a prompt a prompt
is the instructions you give to AI
prompt engineering is the way you give
these instructions to get a better
output it's like giving directions the
clearer you are the easier it is to get
to your destination for example you
can't just open up chat gbt and say give
me text for my ad AI has no idea who you
are what your ad is about who your
audience is what the desired outcome for
the ad is so you're going to get
something extremely generic here's an
example of a well-designed prompt and
we'll break it down in a second imagine
you are the owner of a pet getaway
called DJ's Doggy Daycare your mission
is to create a brand identity that
reflects a top tier pampering experience
for pets what makes us unique is our
focus on luxury comfort and personalized
plans tillered to E each Pet's joy and
well-being the tone is warm and playful
mirroring the delightful and carefree
atmosphere pets enjoy with us highlight
the comfort and happiness pet owners
will feel knowing their pets are hanging
out in their own little Paradise I
created this prompt with what I have
deemed the root method as in your root
to the right prompt let's break this
down here's how I create the perfect
prompt R stands for rule first you want
to tell the AI who they should embody a
great way to start a prompt is I'm
imagine you are o stands for objective
next we specifi the goal of the prompt
start this with your mission U stands
for Unique selling point we outlined
essential elements that make us Stand
Out start this sentence with what makes
us unique is T stands for tone we
included what style we want to convey
based on what we already know about our
brand some good ideas for tones are
friendly conversational heartwarming
playful inspiration or motivational
serious you could do sales driven
persuasive educational Etc you get the
gist you can mix and match all different
tones to get a more specific output e
stands for emotions we directed the AI
to craft content that resonates on an
emotional level with a specific audience
this will help strengthen the connection
with them start this with highlight so
overall this is a solid prompt but there
are actually two more things that we
didn't include mostly because it didn't
fit in the the acronym that I made up so
I like to think of these as bonus
letters that will help you to achieve
way better results these are actually my
favorite prompting hacks so letter
number one the letter e stands for
examples including examples in your
prompt is a GameChanger it steers the AI
to generate content that not only
matches your specifications but also
Vibes with your Brand's essence or
inspiration so at the end of your prompt
you might say here are some examples of
pieces of our current brand Identity or
here are some examples of other brand
identities that I like to use as
inspiration but do not copy them this is
important to add because it may give you
something that's too similar to the
examples that inspired you this guides
AI in understanding your Brand's Voice
or the creative Direction you admire
bonus letter number two the letter b
stands for and this is my favorite word
brain dump brain dump anything you have
in your head any ideas additional
information that can help guide the
outcome in the right direction for
example I want this to be targeted
towards pet owners in the GTA or I would
like to use my dog Jimmy as the mascot
of the company now here's a sneaky
little hack if you're ever not confident
in your prompt here's what you're going
to do you're going to ask chat gbt or
whatever AI model you're using and
you'll say this is the prompt that I'm
going to use act as a prompt engineer
and help me write it in a way that will
get the best most relevant responses and
then paste your prompt there we go now
you have a perfectly refined prompt from
the master itself now before we get
moving and grooving on trying out this
prompting framework let's dive a little
deeper not too deep though don't worry
I'm not here to overwhelm you here are
two of the most important rules when
using AI in marketing and copyrighting
treat AI outputs as drafts to be refined
edit and rework the AI generated copy
and then feed the revised version back
into the chat this teaches the model to
better copy your Brand's voice over time
and ensures that your content doesn't
feel like like AI wrote it you know it's
my biggest ick I hate it when you can
tell that brands use AI to write their
copy it looks cheap we don't want that
you also want to make the process of
creating AI prompts a cycle of
continuous Improvement like anything in
life another thing that helps with this
is providing specific feedback for
example you could highlight elements
that particularly match your brand style
or point out things that you don't like
this ongoing conversation between you
and AI will help it to produce more
tailored content each time by using
these practices you can transform those
AI outputs from generic Beginnings to
content that actually represents your
brand keeping your use of AI invisible
to your audience now we've covered a lot
so let's actually put it into action
stick with me while we come up with the
ultimate marketing plan for DJ's Doggy
Daycare and we're going to use various
AI softwares that you're definitely
going to want to know about let's start
with Chachi BT we're going to feed the
original prompt we created into the the
message box now you see chaty PT has
generated an outline that's going to
lead us in the right direction for
building our new brand identity you see
it's giv us color ideas font ideas logo
design and come on yappy hour I
literally can't think of a better name
for Community engagement so this is all
great but I feel overwhelmed do you feel
overwhelmed like what do we do with all
this information this chat is now primed
to talk about DJ's Doggy Daycare so we
continue on in this chat as if we're
having a conversation with it including
as much detail as we can in our prompts
the more detail the better the outcome
so let's get ourselves the game plan in
our next prompt this chat already knows
its role its unique selling point the
tone emotions we just want to give it a
new objective I want you to create a
marketing plan for DJ's Doggy Daycare I
want this to be a TW Monon soft launch
plan written in a weekly schedule
outlining exactly the projects to focus
on I need this to cover both online and
in-person interactions here we go now we
have a marketing plan we're going to go
through how you can use AI for most of
these deliverables the first thing we're
going to do is social media teasers
let's get some ideas we're going to try
this on Google Gemini but before we do
that we want to take this prompt and add
it to some sort of document I personally
use notion so I'll create a new document
called DJ's marketing prompt and I'll
Place The Prompt here this way you
always have access to it and you can
adapt it as you go Google Gemini this is
Google's version of chat GPT it's pretty
similar you have your chats along the
side here and you enter your prompt here
we're going to take our prompt and just
adapt it a little let's say you want to
post on Instagram four times a week you
can use our original prompt but again
just change the objective your mission
is to create a two-month social media
calendar that reflects a top tier
pampering experience for pets and then
you can include any examples of past
social posts or ideas that have inspired
you and of course add in your ideas and
additional information look at this you
now know where to focus your post what
your content pillars are you have a
sample calendar for two months and
hashtags to use this is insane all right
moving on to the next part of the
marketing plan making a website this is
super easy with Shopify I will leave a
link for you to try it out for free down
in the description and special shout out
here to Shopify magic which is a feature
that will help you to write and edit
product descriptions with AI so make
sure to look out for that cuz that's
another task off your to-do list now if
you're the type of person who wants to
grow their business and stay on top of
emerging Trends let us help you this is
learn with Shopify and we release new
videos every week to help you reach your
business goals so if you're new here I
highly suggest sticking around and
hitting that subscribe button and no I'm
not biased all right back to business
you're going to need content written for
your webbsite right let's head over to
po po is like a hub of different AI chat
Bots you can use ones like Claude and
gp4 this looks scary we're just going to
stick with the assistant I'll paste the
prompt and change the objective your
mission is to create website copy for
the homepage of my new Shopify store I
want this to be minimal text think fun
one liners that reflect a top tier
pampering experience for pets now you
have various on liners for a simple
brand website you'll see down here that
you'll also have suggest Ed next prompts
and you can even compare different
answers from various chatbot models
let's try out Claude here now you have a
different answer so you can combine
elements or just pick your favorite all
right friends we are moving along you're
getting the picture this prompt is Magic
are you feeling like a prompting Master
yet do you feel confident let me know in
the comments but let's change it up a
little bit most of these chat Bots have
felt kind of similar so far so let's
take a look at gravity right oh okay
this looks a little different just look
at all of these options available for
you to use we can't go through them all
or we'd be here all day so let's make a
blog post these are something that's
going to help your business grow and
provide valuable content and if I
remember correctly according to our
social media content plan blog posts are
in week 3's deliverables there's this
tool here that caught my eye human
written blog post remember we don't want
our audience to know that AI is creating
our content so let's see if this human
blog post needs any editing we'll copy
and paste the title here in this blog
title section select
generate my mind is blown did you see
how easy that was and it totally sounds
like someone wrote it you could
literally just copy and paste this to
your blog that is crazy yappy hour has
to be addressed right let's plan out
these community events that we'll use to
promote our business for all you
Microsoft fans out there there this
one's for you let's test out Microsoft
co-pilot okay this looks cool I see here
that you can toggle to choose a
conversation style let's go with
creative I'm going to paste my prompt
now I'm going to change the objective
your mission is to create an event
itinerary for our soft launch event
called yappy hour and give it a
month-long marketing plan to promote the
event Pro tip here co-pilot thrives with
context so I'm going to add some
additional information after my prompt
to give more context as to what we're
looking to have in the output I want the
purpose to be that dog owners can come
see the facility stay for a beer let
their dogs roam around and get to know
the place I want to emphasize that their
dog getting the chance to experience the
facility with their owner is Paramount
to their adjustment when their owner is
not there all right let's give this a
shot boom a perfectly tailored event
itinerary and marketing plan there are
some great ideas here giveaway ideas
contest ideas social media ideas is this
is everything you need to get started
ask it to expand on certain points as
you see fit moving on I would love to
generate an email campaign but we don't
have an email list so the perfect way to
generate an email list a lead magnet
this is essentially a piece of valuable
content that you can give in exchange
for email addresses now you really want
this to emulate who you are because
you're using it to attract new people to
your brand so if you want to completely
replicate your Brand's voice Jasper is
the tool for you on Jasper you can
actually add your brand voice so this
lets the output be tailored more towards
your style under voice just add either
text from past projects or upload files
from past projects even enter your
website Jasper will scan the content and
learn your voice let's specify a task
lead magnet checklist for busy dog
owners dropping their dog at daycare
we're brought into a document here by
the way you can ask any chatbot to give
you lead magnet ideas by using the
prompting fundamentals that we covered
earlier now we're asked questions
related to our prompt this program is
essentially guiding us through prompt
engineering so we will include any
checklist items our target audience as
you can see there are suggestions here
and then you can add any additional
information the more questions you fill
out the more relevant the output will be
and there you go you have the content
for a checklist designed exactly for
your target audience you can continue
building out this document by just
pressing this plus button and giving
Jasper another prompt for example here
under meet and greet you could add a
section about our monthly yappy hour
it's also important to always go above
and beyond with value in a lead magnet
so let's add at the bottom here include
a 10% off your first stay coupon now you
would need to take this information and
design it into something eye-catching
using a program like Cana if you want a
video on how to use AI in design let me
know in the comments I think that would
be a really fun video to make now if
you're a business owner you want to save
time right we all do we're on a roll
with saving time with AI now but there
is one more sneaky way to save even more
time repurpose your content when you
write something up like an ad or let's
say a lead magnet you can repurpose that
content into other types I'm going to
copy this lead magnet and head to this
remix button then I'm going to paste it
here you can instruct Jasper what to do
let's say write the copy for a landing
page collecting emails in exchange for
this lead magnet you'll see it gets
added to the same document which means
you can keep everything in the same
place then you can do it again by just
entering a new prompt write the copy for
an ad promoting this checklist write a
welcome email for users who download the
checklist you can even follow that up
with write an email to be sent 3 days
after downloading the checklist you get
the point you can generate all different
kinds of content with this ads website
copy email announcements the list goes
on here is to making our lives easier
and learning a new skill while we're at
it and of course at the center of your
brand it all comes down to how you
portray yourself online and the best
place to start after building your brand
identity is building a cohesive
userfriendly website you can get your
site up and running in no time with
Shopify give it a try today with the
free trial linked below we made it tell
me is prompt engineering as scary as it
sounds did I make it a little bit more
exciting for you let me know in the
comments so I'd say you're a prompting
Pro now when it comes to marketing and
copyrighting but there are more things
to learn and as always we've got your
back all you have to do is subscribe to
the learn with Shopify YouTube channel
and click that little bell icon to get
notifications when we release more
videos this way you can stay up to dat
and become the best prompter you can be
we covered a lot today thanks so much
for hanging out with me it has been an
absolute pleasure my name is Bridget
roor and I'll see you next time
[Music]
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