Why Apple Vision Pro Is So Expensive

Summary

The Apple Vision Pro headset costs $3,500 due to its advanced technology and components that took over 6 years to develop, including custom micro-OLED displays with incredible resolution, fast processing for minimal latency, precise eye and hand tracking instead of controllers, real-time digital overlays of the user's face and hands, and more. These industry-leading capabilities enable an unmatched augmented reality experience closer to real life than any other consumer product today.

Takeaways

• 😲 The Apple Vision Pro headset costs $3,500, which is very expensive compared to other AR products.
• 💡 The high price is mainly due to the advanced technology and high-end components used in the Vision Pro.
• 🔬 It took Apple over 6 years and 5,000 patents to develop the Vision Pro, making it their most ambitious product yet.
• 📺 It uses custom micro-OLED displays developed with Sony to enable a true-to-life viewing experience with no latency or distortion.
• 🧠 It has precise eye and hand tracking for natural interactions, unlike controllers used by other AR headsets.
• 👀 The eye tracking uses 4 cameras and LEDs to achieve unparalleled accuracy and precision.
• 🙌 Hand masking allows you to see your real hands interacting with digital content.
• 😮‍💨 EyeSight shows your real eye expressions and face on an external curved display for social connection.
• 🔢 The Vision Pro has a custom Apple processor called R1 that updates imagery 8x faster than a human blink.
• 💰 Despite the high price, Apple believes customers will pay for the unmatched and ambitious AR experience.

Q & A

How much does the Apple Vision Pro headset cost?

The Apple Vision Pro headset costs $3,500.

What makes the Vision Pro display technology unique?

The Vision Pro uses custom micro-OLED displays developed with Sony that have pixels as small as human red blood cells, allowing for a true-to-life viewing experience.

How long did it take Apple to develop the Vision Pro?

The Vision Pro took Apple 6-7 years to develop with over 5,000 patents, compared to 2.5 years and 200 patents for the iPhone.

What allows the Vision Pro to have low latency?

The Vision Pro uses a custom processor called the R1 to stream images to the user's eyes within 12 milliseconds, 8x faster than the blink of an eye.

How does the Vision Pro track hand interactions?

The Vision Pro uses precise hand tracking with hand masking to show the user's real hands interacting in real time instead of using virtual hands.

What is unique about the Vision Pro's EyeSight feature?

EyeSight uses a curved lenticular display to show different perspectives of the user's face to others in the room to maintain social connection.

How many cameras does the Vision Pro use for eye tracking?

The Vision Pro uses four eye tracking cameras and LED illuminators to precisely track eye movement.

How does the Vision Pro display compare to other AR headsets?

The Vision Pro display quality is exactly like real life, while other AR headsets can cause motion sickness due to appearing similar but not exactly like real life.

Why does the Vision Pro use micro-OLED displays?

Micro-OLED allows the Vision Pro to deliver a true-to-life viewing experience not possible with other display technologies like LCD or mini-LED.

What makes the Vision Pro input methods unique?

The Vision Pro uses precise eye and hand tracking for natural interaction instead of physical controllers held in the hands like other AR headsets.