Andrea Casalini (Eataly Net) about the future of online food

Osservatori Digital Innovation

10 Jan 201702:07

Summary

TLDRIn an insightful conversation, Andrea Calini, CEO of Italy Net, discusses the readiness of consumers to purchase food online. He emphasizes the importance of making consumers aware of the opportunity and delivering on promises to convince them to try online grocery shopping. Calini highlights the potential for customers to become repeat buyers once they experience the convenience and benefits of the service. He also speculates on the future of online grocery models, suggesting that multiple models may coexist, with preferences varying by market, depending on how they evolve and adapt to consumer habits.

Takeaways

😀 Andrea Calini, CEO of Italy.net, believes consumers are ready to buy food online but may not feel an urgent need to do so.
📢 The company's role is to make consumers aware of the online food shopping opportunity and to deliver on promises once they try the service.
🛍️ Once consumers try online grocery shopping, they may become 'addicted' to the convenience and benefits it offers, as observed with repeat buyers.
🗣️ The key is to spread the word about the opportunity and the different use cases of online grocery shopping.
🛒 There is no single predominant model for online grocery; different models may coexist in the market.
🔍 In some European markets, the 'click and collect' model has grown faster, but it's uncertain if this will be the case in Italy or other countries.
🌐 The market may evolve with a combination of different models, influenced by consumer preferences and market dynamics.
📈 The success of online grocery models will depend on how the market adapts and how consumers become accustomed to new shopping methods.
🤝 Andrea emphasizes the importance of customer satisfaction, with repeat buyers being very satisfied with the service provided.
📉 There may be regional differences in the adoption of online grocery models, with preferences varying from one market to another.
🚀 The future of online grocery shopping is promising, with the potential for significant growth as consumers become more familiar with the service.

Q & A

Who is the CEO of Italy Net being interviewed in the transcript?
-Andrea Calini.
What is the main topic of discussion in the interview?
-The readiness of consumers to buy food online and the different models of online grocery services.
What does Andrea Calini believe is the current state of consumers' readiness to buy food online?
-He believes consumers are ready but might not feel an urgent need to do so, and it's their job to make consumers aware of the opportunity.
What does Calini suggest is the key to convincing consumers to try online food shopping?
-He suggests that once consumers try the service and become aware of the different use cases, they will enjoy the benefits and potentially become addicted to it.
What is the current experience with repeat buyers according to Calini?
-Repeat buyers are very satisfied with the service, indicating that once consumers try online grocery shopping, they are likely to continue using it.
What does Calini think about the future of online grocery models in the market?
-He believes there will not be a single predominant model, but rather a combination of different models depending on market evolution and consumer preferences.
How does the click and collect model compare to other models in some European markets according to Calini?
-In some European markets, the click and collect model has grown faster than other models, but it's not certain if this will be the case in Italy or other countries.
What does Calini suggest is the role of spreading the word in the adoption of online grocery shopping?
-He implies that spreading the word is important for increasing awareness and adoption of online grocery shopping among consumers.
What is the potential outcome for consumers once they start using online grocery services according to the transcript?
-Consumers may become addicted to the service due to the benefits and convenience it offers.
How does Calini view the importance of delivering on promises once consumers are convinced to try online grocery shopping?
-He views it as crucial, as delivering on promises is essential to maintaining consumer satisfaction and encouraging continued use of the service.
What does the transcript suggest about the future of online grocery shopping in different markets?
-The transcript suggests that the future will likely see a variety of models coexisting, with preferences varying from one market to another.

Outlines

00:00

🛒 Consumer Readiness for Online Grocery Shopping

In the video script, Andrea Calini, CEO of Italy Net, discusses the readiness of consumers to buy food online. He believes that while consumers may not feel an urgent need to shop for groceries online, it is the industry's job to highlight the opportunities and deliver on promises to convince them to try the service. Calini suggests that once consumers experience the convenience and benefits of online grocery shopping, they may become repeat buyers and advocates for the service, emphasizing the importance of spreading the word about its advantages.

Mindmap

Keywords

💡Consumers

Consumers are individuals who purchase goods and services for personal use. In the context of the video, Andrea Calini discusses the readiness of consumers to buy food online, indicating a shift in shopping behavior towards digital platforms. The script mentions that consumers might not feel an 'urgent need' to shop online for food, suggesting that there is still work to be done in terms of convincing them of the benefits.

💡Online Grocery

Online grocery refers to the purchase of food and other grocery items through the internet. The video's theme revolves around the adoption of this service by consumers. Calini emphasizes the importance of making consumers 'clear about this opportunity,' highlighting the potential for growth in the online grocery market.

💡Opportunity

Opportunity, in this context, refers to the potential benefits and advantages that consumers can gain from buying food online. Calini suggests that once consumers 'try' the service, they become 'aware of the opportunity,' which can lead to increased satisfaction and repeat business.

💡Service

Service, in the video, pertains to the online grocery shopping experience provided by Italy Net. Calini mentions that the company's job is to 'deliver on our promises' once they have convinced consumers to try the service, indicating that a high-quality service is crucial for customer retention and satisfaction.

💡Click and Collect

Click and Collect is a retail model where customers order products online and pick them up at a physical location. Calini discusses this model as one of the potential 'predominant models' in the market. However, he also suggests that the preference for such a model may vary by market and evolve over time.

💡Market Evolution

Market Evolution refers to the changes and developments in consumer behavior and market structures over time. In the script, Calini talks about how the online grocery market could evolve, with different models gaining popularity depending on how consumers adapt to new shopping methods.

💡Repeat Buyers

Repeat Buyers are customers who make multiple purchases from a particular service or business. Calini mentions that some of their customers are 'repeat buyers very very satisfied with the service,' which illustrates the potential for customer loyalty in the online grocery sector.

💡Addiction

In the video, 'addiction' is used metaphorically to describe the potential for consumers to become habitual users of an online grocery service once they have experienced its benefits. Calini suggests that after trying the service, consumers may become 'potentially addicted to it,' indicating a positive reception and continued use.

💡Different Use Cases

Different Use Cases refer to the various ways in which a service can be utilized by consumers. Calini mentions that once consumers are aware of these 'different use cases,' they can 'really enjoy the benefit' of the online grocery service, suggesting a range of applications that can enhance the consumer experience.

💡Spreading the Word

Spreading the Word is a phrase used to describe the act of promoting or advertising a service or product. In the script, Calini emphasizes the importance of this action in order to increase consumer awareness and adoption of online grocery services.

💡Preferences

Preferences refer to the choices or inclinations of consumers towards certain products, services, or models. Calini discusses how different markets may have 'different preferences' for online grocery models, indicating that there is no one-size-fits-all approach in the industry.

Highlights

Good morning greeting and introduction of Andrea Calini, CEO of Italy Net.

Consumers are ready to buy food online, according to Andrea Calini.

Consumers might not feel an urgent need to buy food online, implying a need for market education.

The job of Italy Net is to make consumers aware of the online food buying opportunity.

Delivering on promises is crucial once consumers are convinced to try online food shopping.

Once consumers try online food shopping, they may become aware of its benefits and potentially addicted to it.

Italy Net is experiencing repeat buyers who are very satisfied with the online food shopping service.

The importance of spreading the word about the benefits of online grocery shopping.

Discussion on the predominant model in the online grocery market.

Different models may run in parallel in the market, without a single predominant model.

The click and collect model has grown faster in some European markets, but its prevalence in Italy is uncertain.

A combination of different models is expected, with preferences varying by market.

Market evolution and consumer habits will shape the preference for online grocery models.

Thank you and closing remarks from the interview.