Level up your Instagram followers using Facebook ads

Summary

This video tutorial, part of a four-part series, dives into growing an Instagram presence using ads. The host shares insights from their $5/day IG awareness campaign, which has garnered nearly 7,000 through plays and significantly increased organic reach. They then demonstrate setting up a new campaign aimed at boosting profile visits and potential follows, emphasizing the importance of targeting the right audience for quality engagement. The tutorial concludes with a reminder to optimize profile and bio for effective conversion, promising to review results in the next installment.

Takeaways

• 😀 The video is part of a four-part series focused on growing an Instagram presence using ads.
• 🔍 The presenter has already shared videos on this topic and provides a link in the description for viewers to catch up.
• 📈 In the previous week's campaign, the presenter spent $5 a day and generated nearly 7,000 through plays on their Instagram Reels.
• 📊 The cost per through play varied between 2 cents and 5 cents for different ads, indicating the effectiveness of testing multiple ads.
• 🎥 The presenter emphasizes the importance of using existing content for ads to leverage organic reach and increase views effectively.
• 📲 Instagram counts views differently than through plays, with a view being a 3-second minimum and a through play being the entire video or 15 seconds if longer.
• 📈 The ad campaign resulted in a significant increase in reach and views on the presenter's Instagram profile.
• 🚀 The presenter is now shifting focus to a new campaign aimed at increasing Instagram followers, using the 'Traffic' objective in the ad platform.
• 💰 The budget for the new campaign remains at $5 a day, with adjustments made to the previous campaign settings.
• 🌐 The targeting includes specific age ranges and four English-speaking countries: the US, Australia, the UK, and Canada.
• 🎯 The campaign targets audiences interested in electronic, rock music, and gaming, as well as users of Spotify, Apple Music, and YouTube.
• 📝 The presenter stresses the importance of optimizing the Instagram profile and bio to convert profile visits into follows.

Q & A

What is the main focus of the four-part series mentioned in the video?

The main focus of the series is to explore how to grow on Instagram using ads.

What was the objective of the campaign set up in the last week's video?

The objective was to generate more views for the existing Instagram reels on the profile.

How much was spent daily on the Instagram awareness campaign mentioned in the script?

The campaign spent $5 per day.

What is the difference between a 'through play' and a 'play' on Instagram as per the video?

A 'through play' is the entire video or 15 seconds of it if the video is longer than 15 seconds, while a 'play' on Instagram is considered to be a 3-second view.

What was the initial view count on the Instagram reel before the campaign started, according to the video?

The initial view count was about 1,500.

What is the purpose of using existing content for ads as explained in the video?

Using existing content helps in reaching a wider audience through the ad platform compared to just organic reach alone.

What is the new campaign objective in the current video of the series?

The new campaign objective is to drive traffic to the profile to gain Instagram followers.

What budget was set for the new 'IG follow' campaign in the video?

The budget for the new campaign was set to $5 a day.

Which countries were targeted in the 'IG follow' campaign as per the script?

The campaign targeted the United States, Australia, the United Kingdom, and Canada.

Why were these specific countries chosen for the campaign in the video?

These countries were chosen because they are English-speaking nations where the audience is most likely to be, and they are considered quality followers for the long term.

What is the role of the ad platform in the 'IG follow' campaign as described in the video?

The ad platform's role is to get people to the profile; once there, it's the content and profile's job to convince them to follow.

What is the significance of targeting specific genres of music and affinity in gaming in the campaign?

This targeting is significant because it helps to reach an audience that is more likely to be interested in the content, potentially increasing the campaign's effectiveness.

How does the video creator plan to use the results of the 'IG follow' campaign?

The creator plans to analyze the results in the following week's video to understand the campaign's effectiveness and optimize the profile and bio for better follow conversion.

What is the 'One Thing Every Week' newsletter mentioned in the video, and how can viewers subscribe?

The 'One Thing Every Week' newsletter is a weekly update from the creator about his thoughts or tests to become a more effective artist, content creator, marketer, and business owner in the digital age. Viewers can subscribe through the link provided in the video description.