I Made $2.2M Per Year With One Skill as a 21 y/o

Summary

This video script tells the story of a 21-year-old who, two years ago, skyrocketed their income using a simple four-part formula. The key skill? Mastering real estate marketing through paid online strategies like Facebook, Instagram, YouTube, and Google local service ads. The speaker shares how to set up campaigns for realtors to attract clients, emphasizing the effectiveness of Google local service ads. They also reveal a strategy to get realtors to seek their services by targeting them on Facebook and offering a free trial. Lastly, the importance of recurring revenue through a CRM software subscription for realtors is highlighted, showcasing a passive income stream that contributes significantly to their $2.2 million earnings.

Takeaways

• 🔑 The speaker discovered a four-part formula that significantly increased their income at the age of 21.
• 🏡 The simple skill that boosted the speaker's income was real estate marketing, specifically helping real estate agents acquire clients through online platforms.
• 💡 Real estate agents typically earn money by helping clients buy or sell homes, but the speaker's marketing strategy provided a more efficient way to attract clients.
• 📈 The speaker emphasizes the importance of online marketing, such as Facebook, Instagram, YouTube ads, and Google local service ads, over traditional methods like bus advertisements.
• 🎯 Facebook lead generation campaigns and Google local service ads are highlighted as effective strategies for real estate agents to gain new clients.
• 📊 Google local service ads are positioned as particularly powerful due to their placement at the top of Google search results and map listings.
• 📝 The speaker explains how to set up Google local service ads, including the verification process and the importance of having a green verified checkmark.
• 📈 The value of collecting Google reviews for real estate agents is mentioned as a game-changing aspect of the service.
• 🚀 The speaker shares a strategy for attracting real estate agents as clients by using targeted Facebook ads, rather than traditional sales tactics.
• 💰 The concept of recurring revenue is introduced as a key component of the speaker's income, with a focus on selling a CRM software subscription to real estate agents for $97 per month.
• 🔄 The speaker details the importance of passive, predictable income from recurring revenue, which provides a stable financial foundation for the business.

Q & A

What was the age of the speaker when they achieved significant income growth?

The speaker was 21 years old when they achieved significant income growth.

What did the speaker discover was not necessary for starting a business?

The speaker discovered that having a fancy degree, experience, or a pile of money to start with was not necessary for business success.

What is the four-part formula the speaker followed to increase their income?

The speaker followed a four-part formula that includes mastering real estate marketing, discovering how to run effective ads for realtors, getting realtors to seek out their services, and generating recurring revenue through a CRM software subscription.

How does the speaker compare a real estate agent to a tour guide at Disneyland?

The speaker compares a real estate agent to a tour guide at Disneyland because they both point people to the best attractions or, in the case of real estate agents, to the best properties to buy or sell.

What is the main issue the speaker identifies with traditional real estate marketing methods?

The main issue identified with traditional real estate marketing methods is that they are often ineffective and outdated, such as advertising on buses or dancing on TikTok to attract clients.

What is the role of Facebook, Instagram, and YouTube ads in real estate marketing according to the speaker?

According to the speaker, these platforms are used to run paid online marketing strategies that help real estate agents attract clients by creating lead generation campaigns.

What are Google Local Service Ads and how do they differ from Google Ads?

Google Local Service Ads are a type of advertising that appear above regular Google Ads and Google Maps business listings. They differ from Google Ads in that they are specifically designed to promote local businesses and services.

How does the speaker suggest getting real estate agents to seek out the services offered?

The speaker suggests using a strategy similar to what real estate agents would use, but for oneself. This includes running targeted ads on Facebook to attract real estate agents as clients.

What is the minimum amount the speaker suggests starting with for Facebook ads if you're just beginning?

The speaker suggests starting with $50 to $100 per day, which equates to $1,500 to $3,000 per month, for Facebook ads if you're just beginning.

What is the significance of recurring revenue in the speaker's business model?

Recurring revenue is significant in the speaker's business model because it provides a predictable and passive income stream that covers business expenses and contributes to a stable cash flow.

How did the speaker utilize a pre-existing software to generate recurring revenue?

The speaker utilized a pre-existing Customer Relationship Management (CRM) software, which they resold to real estate agents for $97 a month, generating recurring revenue without the need to build or code the software themselves.