Module 5.1
Summary
TLDRIn this video, the speaker emphasizes the importance of keyword resetting in SEO strategies, explaining that it's crucial to align keywords with business goals. They discuss the common mistake of only focusing on popular keywords without considering their relevance to the business. The video also touches on the difference between informational search intent and transactional intent, using the example of Xiaomi's sales strategy. The speaker suggests starting with broad, popular keywords for brand awareness, but ultimately advises focusing on those that are most relevant to the business for direct conversions.
Takeaways
- 🔍 The importance of understanding the concept of 'search intent' and how it relates to the keywords used in SEO.
- 🔑 Keywords are crucial for SEO; without them, there is no clear target or goal for the SEO efforts.
- 🔄 The necessity to reset and refine keywords to ensure they are relevant to the business and meet market demands.
- 📈 The common mistake of focusing solely on the popularity of keywords without considering their relevance to the business.
- 📱 An example given about Xiaomi, where the focus was on selling smartphones but also discussing specifications and price comparisons, showing the difference between informational and transactional search intents.
- 🛍️ The distinction between targeting broad, non-direct keywords for traffic and transactional keywords that are more likely to lead to sales.
- 🎯 The suggestion that starting with broad keywords to gain traffic is not wrong, as it can be part of an upper marketing funnel strategy.
- 🏢 The idea that not all businesses follow the same marketing approach, with some preferring direct conversion and others focusing on brand awareness.
- 📊 The need to balance between targeting broad keywords for brand awareness and more specific keywords for direct transactions.
- 📚 The advice to start with the basics of SEO and then explore more advanced techniques as knowledge grows.
- 🔍 The emphasis on focusing on keywords that are truly relevant to the business to ensure the SEO efforts are effective.
Q & A
What is the main topic discussed in this video script?
-The main topic discussed in this script is the concept of keyword resetting in the context of SEO, emphasizing the importance of selecting relevant and popular keywords that align with the business goals.
Why is it important to reset keywords in SEO?
-Resetting keywords is crucial as it helps to align the SEO strategy with the current market demands and business objectives, ensuring that the targeted keywords are both relevant and popular.
What is the common mistake people make when resetting keywords?
-The common mistake is focusing solely on the popularity or search volume of a keyword without considering its relevance to the business, which can lead to targeting keywords that are not aligned with the business goals.
What is the difference between 'upper funnel' and 'transactional' keywords in the context of marketing funnels?
-Upper funnel keywords are used to increase brand awareness and attract traffic, while transactional keywords are more direct and aim to drive sales or conversions, targeting users who are ready to make a purchase.
Why might a business choose to focus on upper funnel keywords initially?
-A business might focus on upper funnel keywords to build brand awareness and attract a wider audience, with the intention of guiding these potential customers down the marketing funnel towards a transaction.
What is the significance of having both popular and less popular but relevant keywords in an SEO strategy?
-Having a mix of popular and less popular but relevant keywords ensures that a business can capture a broader audience while also targeting specific user intents that are closely aligned with their offerings.
How does the script relate the example of Xiaomi to the concept of keyword resetting?
-The script uses Xiaomi as an example to illustrate that focusing on keywords related to product specifications and comparisons can be more effective than targeting overly broad keywords that may not directly lead to sales.
What should be the primary focus when selecting keywords for an SEO strategy?
-The primary focus should be on selecting keywords that are both relevant to the business and have a good balance of popularity and competition, ensuring they can effectively attract the target audience.
Why is it not advisable to target only the most popular keywords without considering their relevance?
-Targeting only the most popular keywords without considering their relevance can lead to a lack of focus on the business's core offerings, potentially attracting traffic that is less likely to convert.
What does the script suggest for businesses that want to improve their SEO strategy?
-The script suggests that businesses should regularly reassess and reset their keywords to ensure they remain relevant and effective in attracting the desired audience and achieving business goals.
How can understanding the script's content help in developing a more effective SEO strategy?
-Understanding the script's content can help in developing a more effective SEO strategy by emphasizing the importance of keyword relevance, the balance between popularity and competition, and the alignment of keywords with the business's marketing funnel.
Outlines
🔍 Understanding Keyword Resetting in SEO
The first paragraph introduces the concept of keyword resetting in the context of SEO, emphasizing the importance of selecting the right keywords that align with business goals. It discusses the common mistake of choosing keywords based solely on popularity without considering their relevance to the business. The speaker uses the example of Xiaomi, a smartphone company, to illustrate the difference between informational searches (e.g., about specifications and price comparisons) and transactional searches (directly related to making a purchase). The paragraph also touches on the strategy of targeting broad, popular keywords initially to increase traffic, which is part of the upper funnel marketing approach, but notes that not all businesses follow this strategy. The focus should be on keywords that are both relevant and popular for the business to ensure effective SEO.
Mindmap
Keywords
💡Search Intense
💡Keyword Reset
💡SEO (Search Engine Optimization)
💡Relevance
💡Popularity
💡Market Demand
💡Competition
💡Brand Awareness
💡Marketing Funnel
💡Transactional Keywords
💡Upper Funnel
Highlights
Introduction to Module 5 and the importance of understanding key terms.
The concept of resetting the right keywords to align with business goals.
The necessity of having a keyword strategy in SEO for targeted results.
The difference between having a popular keyword and one that is relevant to the business.
The common mistake of only considering popularity when resetting keywords.
The importance of choosing keywords that are both popular and relevant to the business.
The example of Xiaomi's sales strategy and the focus on specifications and price comparisons.
The distinction between informational searches and transactional keywords.
The strategy of resetting broad, popular keywords first for traffic generation.
The concept of the marketing funnel and its application in different types of businesses.
The importance of brand awareness in the upper funnel of the marketing strategy.
The need to focus on conversion rates for businesses aiming for direct transactions.
The exploration of different panels for those with advanced knowledge in SEO.
The focus on relevance in keyword selection for businesses.
The discussion on the relevance of keywords to the business and their practical applications.
The emphasis on the basics of SEO before exploring more advanced techniques.
The significance of understanding the core content of the transcript for effective SEO strategy.
Transcripts
[Musik]
Oke Guys ketemu lagi di modul 5
pertemuan kelima kemarin kita bicara
tentang search intense jadi temen-temen
Sudah memahami kata kunci itu punya
maksud intinya Nah kalau teman-teman
udah paham Gimana caranya ngereset kata
kunci yang tepat sesuai dengan goal
bisnis teman-teman nah Apa itu keyword
reset dalam mengerjakan Seo ujung tombak
pekerjaan kita adalah keyword jadi kalau
temen-temen ngerjain Seo nggak punya
keyword itu bukan kerjanya nggak ada
nggak ada targetnya dong Nggak ada
goalnya Jadi harus juga kita nge-reset
kata kunci apa yang tepat biar
temen-temen tahu kata kunci apa yang
dibutuhkan pasar kata kunci apa yang
banyak peminatnya kata kunci apa Yang
sepi peminat kata kunci apa yang
memiliki persaingan yang ketat atau kata
kunci apa yang memiliki persaingan aman
nah intinya adalah sebenarnya kita
mereset kata kunci yang paling relevan
dengan bisnis kita juga yang paling
populer karena common mistik dari
orang-orang dalam mereset kata kunci
adalah hanya mencari popularitasnya aja
Oh search volumenya Gede berarti gua
ambil tanpa memikirkan Apakah kata kunci
itu relevan dengan bisnisnya gitu lebih
baik kata kuncinya itu kurang populer
atau misalnya yang nyari sedikit atau
sedikit sekali ya tapi relevan dengan
bisnis teman-teman ketimbang teman-teman
memiliki atau bahkan ngerem paling atas
kata kunci yang sangat besar sangat
populer tapi kurang relevan dengan
bisnis Seperti contohnya kemarin kita
ambil cerita tentang Xiaomi teman-teman
jualan HP Xiaomi tapi di saat yang
bersamaan teman-teman Aming tentang
spesifikasi tentang komparasi harga
misalnya terus juga kelebihan dan lain
sebagainya di mana search intense yang
teman-teman eming tersebut lebih ke
orang browsing aja gitu belum tentu ada
kemauan beli ketimbang teman-teman Aming
kata kunci yang Dire nanti langsung
transactional tapi apakah salah ngereset
kata kunci yang luas-luas aja dulu yang
populer dulu yang nggak direct ya ke
arah transactional itu nggak salah juga
gitu Buat dapet traffic karena kan di
dalam sebuah marketing itu kan ada
funnel ini mungkin masih upper funnel
tapi nggak semua bisnis menggunakan cara
seperti itu nggak semua bisnis gitu ada
kala bisnis yang mau langsung direct aja
fokus di conversation rate ada juga yang
mau Okelah kita jelajahin dulu soal
upper funnel gitu Yang penting brand
awareness segala macam Nanti di saat
orang tersebut Milah milih handphone
kali aja mau transaksi Tetapi kalau kita
bicara basic sebaiknya teman-teman
direct dulu kita bicara basic dulu
secara umum ah nanti di saat teman-teman
sudah memiliki pengetahuan yang lebih
dalam teman-teman boleh explore lebih
luas ke arah panel-panel yang lain tapi
dalam hal ini kita akan lebih fokus ke
yang benar-benar relevan sama bisnis
teman-teman nah Seperti apa Nah satu
relevansi
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