Steal Your Competitor's Audience on Linkedin [3 Hacks for 2023]

Summary

This video script outlines three strategies to leverage competitors' audiences on LinkedIn for business growth. It details how to acquire company page followers, post commenters, and event attendees by using tools like Sales Navigator, a Chrome extension for lead extraction, and Phantom Blaster for post and event scraping. The script emphasizes the importance of timing in outreach and provides templates for effective communication, encouraging viewers to tap into existing audiences on platforms like LinkedIn for easier business expansion.

Takeaways

• 😀 Building an audience from scratch is unnecessary when you can leverage your competitors' audience.
• 😀 Use fake LinkedIn accounts to create fake job experiences at competitor companies to access their followers.
• 😀 Utilize Sales Navigator to filter and extract company page followers into a CSV file.
• 😀 Target decision-makers among the followers by using specific filters.
• 😀 Extract post commenters and likers using tools like Phantombuster to create lead lists.
• 😀 Leverage recent LinkedIn posts by competitors to reach out to engaged users while the post is fresh in their minds.
• 😀 Attend competitor events on LinkedIn to access and connect with attendees.
• 😀 Extract event attendee information using Phantombuster to create targeted outreach lists.
• 😀 Reach out to event attendees either before or after the event to maximize engagement.
• 😀 LinkedIn groups can also be a source of potential leads if you join and extract member information.

Q & A

What are the three techniques discussed in the video for acquiring a competitor's audience on LinkedIn?

The three techniques are: 1) Getting the followers of a competitor's company page, 2) Stealing a competitor's post commenters and likers, and 3) Acquiring a competitor's event attendees.

Why is creating a fake LinkedIn account and job experience recommended in the first technique?

Creating a fake LinkedIn account and job experience allows the user to appear as a former employee of the competitor's company, which can help in accessing the company's followers through LinkedIn's Sales Navigator tool.

What is Sales Navigator and how is it used in the first technique?

Sales Navigator is a LinkedIn tool that offers advanced search and lead generation capabilities. It is used to filter and identify followers of a competitor's company page, allowing the user to target specific leads such as decision makers.

How can one extract the followers' data into a CSV file using the Boot Chrome extension?

After identifying the followers using Sales Navigator, the Boot Chrome extension can be used to extract the data by clicking on the 'Extract with a boot' button, which will then generate a clean CSV file containing the leads' information.

What is the purpose of using a tool like Phantombuster in the second technique?

Phantombuster is used to extract the list of people who have liked or commented on a competitor's post. This helps in identifying potential leads who have shown interest in the competitor's content.

How does the timing of outreach matter when using the second technique?

The timing is crucial because reaching out to prospects shortly after they have engaged with a competitor's post ensures that the interaction is fresh in their minds, increasing the likelihood of a positive response.

What is the process for acquiring a competitor's event attendees using Phantombuster?

The process involves finding a LinkedIn event organized by a competitor, joining the event to access the attendee list, and then using Phantombuster to export the attendees' information into a CSV file for outreach.

Why is it important to reach out to event attendees before or after the event?

Reaching out before the event can gauge interest and build rapport, while reaching out after the event can provide insights into their experience and offer your product or service if they were disappointed with the competitor's event.

Can the same techniques be applied to LinkedIn groups?

Yes, similar techniques can be applied to LinkedIn groups, but one must be a member of the group to extract the members' information.

What is the bonus tip mentioned in the video for finding opportunities on LinkedIn?

The bonus tip is to look for active LinkedIn groups in your niche, as they can be a source of potential leads, although the video notes that most LinkedIn groups are inactive or full of spam.

What additional resource is recommended for viewers interested in overcoming LinkedIn's connection request limitations?

The video recommends another video that provides tactics on how to bypass LinkedIn's weekly limitation on connection requests, allowing users to send a higher number of invitations per week.