Config 2024: How pigeons led to emergency room optimizations

Figma
7 Jul 202422:32

Summary

TLDRZul from Singapore shares his journey from tech to government, highlighting the transformational impact of Open Government Products (OGP). OGP, functioning like a startup within the Singapore government, has revolutionized public services through innovative apps, including a COVID-19 vaccination appointment system and a parking app, enhancing efficiency and citizen engagement. Zul emphasizes the importance of a 'Citizens First' culture, autonomy in small skilled teams, and a relentless focus on impactful outcomes, showcasing how OGP's model has delivered 30 significant products over five years, improving lives and setting a precedent for public tech innovation.

Takeaways

  • 🌟 The speaker, Zul, from Singapore, works for an organization called Open Government Products (OGP), aiming to change the perception that governments build poor products.
  • 🛠️ OGP functions like a startup within the Singapore government, with a mission to build effective and inclusive products, starting with experimentation, demonstrating success, and propagating the practices.
  • 💉 A notable product developed by OGP is an appointment app for COVID-19 vaccinations, which helped achieve a 96% vaccination rate among the eligible population in Singapore.
  • 🅿️ Another product is a parking app that replaced the inconvenient system of paper coupons, offering a digital solution for roadside parking payments and refunds.
  • 🏥 OGP also built an enterprise patient management system for public hospitals in Singapore, saving $85 million by developing it in-house with a small team.
  • 🚀 OGP has delivered over 30 products in 5 years, showcasing the potential for government entities to innovate and create impactful solutions.
  • 🔍 The health appointment system began with identifying the inconvenience of getting vaccinated and addressing it through a user-centered design approach.
  • 📈 Through iterative testing and learning, OGP increased the conversion rate of the health appointment system significantly, demonstrating the effectiveness of their approach.
  • 🤝 OGP's success is attributed to creating a culture where citizens are prioritized, giving autonomy to small, skilled teams, and being obsessed with delivering impact.
  • 📊 OGP is transparent about their performance, sharing detailed report cards that include metrics and costs, which helps keep teams accountable and focused on impact.
  • 🌱 OGP's culture includes initiatives like 'Heaton', a month dedicated to exploring new ideas and solving problems, leading to innovative solutions like a language simplification app for seniors.

Q & A

  • What is the primary mission of Open Government Products (OGP) in Singapore?

    -The primary mission of OGP is to change the perception that governments are known for building terrible products by experimenting with new practices, demonstrating their effectiveness, and propagating them to the rest of the government and potentially to governments around the world.

  • How did OGP address the challenge of low vaccination rates for certain vaccines in Singapore?

    -OGP addressed the challenge by building a clinic app to display availability and a patient app for the public to book appointments, making the process of getting vaccinated more convenient and accessible.

  • What was the initial reaction to the health appointment system launched by OGP?

    -The initial reaction was not as positive as expected. The team set a target of 50,000 appointments by the end of the year, but after the first month, they only had 50 appointments, indicating a need for a different approach.

  • How did OGP improve the effectiveness of their health appointment system?

    -OGP improved the system by conducting numerous experiments, such as using SMS instead of physical mail, testing different tones of voice in messages, and finding the optimal time to send SMS for higher conversion rates.

  • What is the significance of the 'Hecaton' that OGP conducts every January?

    -The 'Hecaton' is a month-long innovation sprint where OGP stops all critical work to focus on new ideas and solutions. It has been instrumental in generating impactful projects and fostering a culture of innovation within the government.

  • How does OGP ensure that its products are citizen-centric?

    -OGP ensures citizen-centricity by creating a culture where citizens are always first, engaging with them directly, and making design decisions that prioritize the needs and convenience of citizens over other considerations.

  • What is the role of the policy officer within an OGP team?

    -The policy officer, embedded within an OGP team, has deep government experience and connections. They help navigate bureaucracy, unblock the team when stuck, and can even rewrite policy papers to remove boundaries and enable the team to deliver impactful products.

  • How does OGP maintain transparency and accountability in its operations?

    -OGP maintains transparency and accountability by publishing a report card that displays key metrics, costs, and the impact of each product. This report card is also used as part of the performance review process.

  • What impact has OGP had on the government's approach to technology and cost management?

    -OGP has influenced the government by setting a benchmark for cost-effectiveness and product quality. Their transparency helps government officers evaluate vendor proposals and demand better value for money.

  • How has OGP grown since its inception in 2020?

    -OGP has grown from 40 people in 2020 to 190 people, delivering 30 great products over 5 years with a focus on creating a citizen-first culture, giving autonomy, and being obsessed with delivering impact.

  • What is the broader vision that OGP hopes to inspire in others?

    -OGP hopes to inspire a broader vision where the brightest minds work on solving the most important problems, building technology for public good, and considering the impact of their work on families, communities, and society.

Outlines

00:00

🌟 Transforming Government Products with OGP

Zul, from Singapore, introduces the concept of governments creating high-quality products, a paradigm shift from traditional government services. He shares his journey from tech companies to the Open Government Products (OGP) organization, which operates like a startup within the Singapore government. OGP's mission is to change the perception of poor government products by experimenting with new practices, demonstrating their effectiveness, and propagating them globally. Zul highlights three key products developed by OGP: a COVID-19 vaccination appointment app, a parking app, and an enterprise patient management system used by public hospitals, which saved $85 million. He aims to inspire the audience about the potential of government products.

05:01

🚀 OGP's Health Appointment System Evolution

The narrative focuses on OGP's efforts to improve vaccination rates for seniors in Singapore, which were initially low. The team identified the inconvenience of getting vaccinated as the main barrier. They developed a clinic app to display availability and a patient app for booking appointments. Despite an initial lack of success with physical mailers, they pivoted to using SMS, which proved to be significantly more effective. Through various experiments, they discovered that a friendly tone and sending messages before 10:00 a.m. on weekdays yielded the best results. This iterative process led to a 7X increase in conversion rates, and the system now facilitates a wide range of health appointments, significantly impacting public health.

10:02

🛠 Navigating Bureaucracy for Public Good

Zul explains how OGP operates differently within the government framework, emphasizing the importance of a citizen-first culture. He describes how OGP navigates bureaucracy to deliver effective products, such as the health department system. The team's approach includes creating a culture of prioritizing citizens, conducting an annual 'Heaton' month for innovation, and making difficult design decisions. They also ensure transparency by publishing a report card that details each product's impact and cost, holding teams accountable for delivering value.

15:03

🏆 OGP's Approach to Team Autonomy and Impact

This section delves into OGP's structure, which empowers small, cross-functional teams with full autonomy over their products. Each team is responsible for their product's success and includes a policy officer to navigate government policies. A key example is the simplification of financial assistance processes in hospitals, where a policy officer helped streamline patient information sharing across institutions. OGP's radical transparency and focus on impact have led to significant achievements, such as educating government employees on the cost of tech products and improving procurement decisions.

20:03

🌱 Cultivating a Citizen-Centric Tech Ecosystem

Zul concludes by reflecting on the growth of OGP from 40 to 190 people and the impact of their work over five years. He contrasts his early career in tech, where his work was more commercially driven, with his current role, where the impact is measured in lives saved and services improved. He calls for the brightest minds to work on solving the world's most pressing problems, advocating for a tech ecosystem that serves the public good.

Mindmap

Keywords

💡Open Government Products (OGP)

Open Government Products (OGP) is an experimental unit within the Singapore government that operates like a startup with the mission to improve government-provided services and products. It is central to the video's theme of transforming government services to be more effective and innovative. The script describes how OGP functions in three steps: experimenting with new practices, demonstrating their effectiveness, and propagating them throughout the government.

💡Inclusive Society

An inclusive society is one that is accessible and accommodating to all members, regardless of their background or needs. In the video, the concept is connected to the idea of creating government products that are easy to use and beneficial to everyone, such as the health appointment system that aims to increase vaccination rates among the elderly.

💡Health Appointment System

The Health Appointment System is a product developed by OGP to facilitate easier booking of vaccination appointments. It is a key example in the script of how technology can be leveraged to solve real-world problems, improving public health outcomes by making it more convenient for seniors to get vaccinated.

💡Vaccination

Vaccination is the process of receiving vaccines to provide immunity against infectious diseases. The script discusses the low vaccination rates for certain vaccines in Singapore and how OGP's Health Appointment System was designed to address this issue by making the process more accessible.

💡User Research

User research is the process of gathering information about users to inform the design and development of products. In the script, user research revealed that the inconvenience of getting vaccinated was a significant barrier, leading to the creation of the Health Appointment System to streamline the process.

💡Conversion Funnel

A conversion funnel is a model that visualizes the customer journey from initial awareness to the final conversion to a sale or desired action, like booking an appointment. The script mentions the team's goal of increasing the conversion rate through the funnel, highlighting the importance of optimizing the user experience to achieve better outcomes.

💡Policy Officer

A policy officer in the context of the video is a role embedded within the product teams at OGP, providing guidance and navigating bureaucratic hurdles. They use their expertise to help teams adhere to regulations while still innovating and delivering impactful products.

💡Enterprise Patient Management System

The Enterprise Patient Management System is an example of an OGP product that was built to streamline administrative processes in public hospitals. The script describes how it was created with a small team and resulted in significant cost savings, showcasing the effectiveness of OGP's approach to product development.

💡Hackathon

A hackathon is an event where people, often programmers, collaborate intensively on a project within a fixed period. The script mentions an annual month-long hackathon conducted by OGP, which fosters innovation and leads to the development of new products and solutions to various societal issues.

💡Citizen-First Culture

A citizen-first culture prioritizes the needs and experiences of citizens in all aspects of governance and service delivery. The video emphasizes the importance of this culture in driving OGP's mission to create impactful and user-friendly government products.

💡Autonomy

Autonomy in the context of the video refers to the independence and self-direction given to small, cross-functional teams within OGP. These teams have the freedom to decide on the problems they tackle and the methods they use, which is critical to their ability to innovate and deliver effective solutions.

💡Impact

Impact in the video refers to the positive influence or effect that the products developed by OGP have on society. The script discusses the team's focus on delivering measurable impact through their products, using metrics and transparency to ensure they are making a meaningful difference in people's lives.

Highlights

Zul's introduction and the vision of an effective, inclusive, and innovative society through government-built products.

The establishment of Open Government Products (OGP) as an experimental unit within the Singapore government, functioning like a startup.

The three-step approach of OGP: experiment, demonstrate effectiveness, and propagate practices to other governments.

Achievements in building notable products like the COVID-19 vaccination appointment app, which vaccinated 96% of Singapore's eligible population.

Innovation in parking solutions by replacing paper coupons with a parking app, offering refunds for early returns.

Development of an Enterprise Patient Management System used by all public hospitals in Singapore, saving $85 million.

The process of building the health appointment system to increase vaccination rates for seniors and other recommended vaccines.

The importance of user research and the discovery of inconvenience as a barrier to vaccination.

The team's volunteer-based initiative to save lives by building a clinic and patient app for vaccine appointments.

Learning from initial failures and conducting experiments to improve conversion rates for appointment bookings.

The surprising effectiveness of a 'nice' tone in SMS reminders compared to 'scary' or 'concise' versions.

Optimizing SMS timing and day of the week for maximum conversion rates in appointment bookings.

Evolution of the health appointment system to include over 19 types of services and facilitating over 350,000 appointments.

The challenge of navigating government bureaucracy while delivering impactful products and services.

Creating a 'Citizens First' culture within government and prioritizing citizen needs over clinic preferences.

The autonomy given to small, skilled teams at OGP, allowing them to operate independently and be accountable for outcomes.

The role of policy officers in removing bureaucratic barriers and enabling policy changes for better public services.

The emphasis on impact measurement through report cards and transparency in cost and performance.

The impact of OGP's work in government compared to traditional tech startups and the profound effect on society.

Invitation to join the mission of building tech for public good and the potential of collective bright minds tackling important problems.

Transcripts

play00:00

[Music]

play00:15

imagine the worldall where governments

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build great

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products I know right it's it's like a

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whole new world but paying taxes will be

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easy health care services will make you

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feel cared for wouldn't we create a

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society that is effective inclusive and

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Innovative good afternoon and welcome my

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name is zul and I flew all the way from

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Singapore and it's so surreal to be in

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front of you

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[Applause]

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today thank you I spent the first 10

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years of my career in various tech

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companies from Texas setups all the way

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to big Tech but two years

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ago I made a leap to government I joined

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an organization called open government

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products or ogp for short and ogp is

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basically an experimental unit within

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the Singapore government and we

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basically function like a

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startup and all mission is simple

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governments are known for building

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terrible products but we want to change

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that

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and we're going to do it in three simple

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steps first experiment with new

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practices demonstrate that it works and

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then propagate it to the rest of our

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government and hopefully to the

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governments around the world I think

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we've done a pretty decent job on the

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first two steps and here are some

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notable products that we have

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built the covid crisis was very scary in

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Singapore citizens were eager to get

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vaccinated but there wasn't an easy way

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to do so so we built an appointment app

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within 2 weeks and we got 96% of all

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eligible population

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[Applause]

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vaccinated in Singapore we also used to

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pay for roadside parking using paper

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coupons every half an hour is one coupon

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so can you imagine if you want to park

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for the entire day your whole entire car

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dashboards is just fill With Coupons

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it's terrible so we got rid of it we

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build a parking app and today if you

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visit Singapore and if you want to pay

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for roadside parking anywhere in

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Singapore you'll be using our app and

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the best part is if you come back to

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your parking earlier we'll refund you

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the

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[Applause]

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difference so many people will say that

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hey startups they probably can't do

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Enterprise level systems but we did it

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we built an Enterprise paal management

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system that has been used by every

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single public hospitals in Singapore and

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we did it took us one year with a team

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of less than 10 people and we saved $85

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million by building it

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ourselves so those three

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products are just a fraction of 30 great

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products that we have delivered over the

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past 5

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years so today I want to give you a

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behind the scenes look at how we did it

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and the model that made it possible and

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by the end of it I hope to inspire you

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and and make you feel hopeful about the

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future products coming out of your

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government all right let me bring you

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through one of our product that we built

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this is the health appointment system

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but how we started was two years ago a

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government agency the health promotion

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board approached us for help you see we

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did quite a good job with Co but for

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other highly recommended vaccine we were

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terrible only 12% of all seniors in

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Singapore are vaccinated against pacal

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vaccine which basically protects you

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against bacteria that may lead to

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pneumonia pneumonia is the second

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highest leading cause of death in

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Singapore less than 20% of women in

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Singapore have taken the HPV vaccine

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which protects you against certain

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viruses that may lead to several

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cancers if we compare this to higher

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income countries around the world

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Singapore is ranked

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last so when we did our user research we

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found out that the main barrier is

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basically how inconvenient it was to get

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vaccinated we do a lot of government

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campaigns such as this one and we

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encourage citizens to go to their

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nearest clinics but when they go to the

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nearest clinic the vaccine are stop and

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even if they manage to find a clinic

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where they stop they have to endure a

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long waiting time so we knew we have to

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change it we have to fix

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it so what we did was Canna here our

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product manager doing one of the weekly

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all hand sessions pitch to the entire

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company the problems the opportunity and

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basically ended the pitch by saying hey

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we are going to save some lives who's

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with

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me so four people volunteered

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[Applause]

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at the point in time we were like less

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than 100 people so four is quite four is

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quite good and these volunteers right

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they are spending their time outside of

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work to work on this so it's yeah it's a

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bit different so we have one designer

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who's with us in the crowd today and we

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have three other

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engineers and over the next few months

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we buil a clinic app for clinics to

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display their

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availability we build a patient app for

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members of public to book

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appointments and within four months we

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launch and I use the word we because at

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this point is is the point where I

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joined ojp and this was the very first

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product that work

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on so everything went well and we

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reached the moon

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right well I I wish it was that smoo but

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here's what happened we sent hundreds of

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thousands of physical males to seniors

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because those are the target group that

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we we were we were aiming for and we

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were very optimistic about it we set a

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target of 50,000 appoint app ments by

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the end of the year uh it was 5 months

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away till the end of the year so every

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single month we are expecting about

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10,000 by the end of the first month

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50 yeah so you can imagine the whole

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morale of the team right oh my God what

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went

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wrong so we did what any other Tech

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startups we have done we talk to our

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users uh we use data doc to look at all

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the replays we Dove deep into our

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conversion panel and here's what we

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learned our assumptions were

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wrong we assume that the seniors

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Preferred Physical meal as a form of

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marketing medium but realized that a

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physical male often get lost with other

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Jung males and it doesn't look official

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enough and even if the seniors open up

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the mail there's a QR code and there's a

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URL at that point in time we didn't

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think so much about it but can you

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imagine seniors and like taking the

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camera trying to scan the QR code or

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like typing the URL yeah it was terrible

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so we conducted numerous experiments and

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the very first one was okay physical

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meal sucks so what will be a better

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medium and we found out that smss or

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text messages were super effective so we

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double down on

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it we then double down on trying to

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figure out like does the content matter

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does the tone of voice matter and here's

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an example of an experiment we ran

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there's three different type of tone of

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voice we have nice

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scary and

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concise okay let's let's do a quick poll

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who think the nice is will have the

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highest

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conversion no okay who thinks the scary

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have the highest conversion

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wow and then who thinks the

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concise okay I think it's quite a mix

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between scary and concise so our team

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thought scary would be the way to go

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like if you scare a senior into taking a

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vaccination right that will work but

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guess what the nice version

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won which is like super surprising right

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and the nice version won by a whopping

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15% it has 15% more conversion than the

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scary so our experiment went we were

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crazy was like wow this is crazy so we

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decide to run another experiment does

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the day of the week matter and does the

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time of the week where you send the SMS

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matter and we learned that actually yes

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if you send an SMS before 10:00 a.m. it

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has 20% on average more conversion than

play09:01

after 10:

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a.m. and if you send between Monday and

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Wednesday marginally better 3 to

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5% so just to recap in April K of the PM

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made the pitch two months later we

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launched the clinic app two months after

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we launched the patient app and we did

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the whole bu measure learn cycle and ran

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a series of experiments and we managed

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to increase the top of final conversion

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by whopping 7X from 3.5% all the way to

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27% today 2 years later the health

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appointment system has evolved

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significantly we have facilitated over

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350,000 appointments and we are aiming

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for half a million by the end of the

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year we started with num Cal vaccine and

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we move on to the next vaccine and the

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next vaccine and today we have 19 over

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sort of services so you can boook your

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health screening you can boook your

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doctor visits our MPS it's world

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class we were so effective that some

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clinics had to rush to

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restore their their their vaccine

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supplies and they had to tell us to slow

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down so at this point I think many of

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you might be thinking how is this

play10:16

different from what many Tech startups

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are

play10:19

doing and the short answer is that it's

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not it's very very similar to what many

play10:25

of you are doing today but what's

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different about it is that it's being

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done in

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government governments are known to be

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slow and full of rate ties but we manage

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to navigate through the bureaucracy we

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manag to deliver the health department

play10:39

system and 30 plus other products so let

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me share with you a model that work well

play10:45

for

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us at the root of everything is creating

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a culture within the government where

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citizens should always be

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first unfortunately in many governments

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today the government employ get

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distracted in trying to please their

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bosses please politicians or please

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Lobby

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groups that has to change and to change

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that we need to create a culture within

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the government where citizens should

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always be first you should always be on

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the ground talking to Citizens and if

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you're constantly engaging citizens

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you'll start realizing that there are so

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many problems to

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solve and because there are so many

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problems to solve what ogp do is that

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for the entire month of January we stop

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all critical work and we spend one whole

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month doing a

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hecaton that's right the entire month of

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January and we have been doing it every

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year for the past 5 years and here are

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some interesting projects that came out

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of this year's

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Heaton Singapore is a multicultural

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country English is the primary language

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but not everyone can read it especially

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the seniors so for the seniors when they

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receive a physical meal that is in

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English

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what they do is they just put it aside

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and they leave it P up until a trusted

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one a trusted person come in and help

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them to read it so we have heard cases

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where they leave the letters P out for

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so long that they miss paying up paying

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for their

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bills so one one of the hecaton teams

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what they did was they buil a web app so

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now all the seniors have to do is take a

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photo of the letter and we will use a

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large language model to synthesize it

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simplify it and trans trans it to a

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language that is more suitable for the

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seniors and now the seniors don't have

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to leave it par up they can do it

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themselves another problem that was

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tackled is that the less fortunate often

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have something very specific they need

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so in this case we learn about the story

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of a young man who has seven schoolgoing

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siblings and he wanted to help his

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family and his request is very simple he

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just want an oven and a few baking

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materials so what another Heaton team

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did was build a platform where a

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registered social worker can put up such

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requests and donors can fund such causes

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directly the last one is not so much of

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a problem but sometimes we work on fun

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stuff as well so today we are at mosy

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Center and we are located at Howard

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Street who know who is

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Howard yeah none of us right so this

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Heaton team wanted to make learning

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about history and Heritage more fun

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through its street

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names and just in case you're wondering

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who's Howard Howard is a prominent

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Merchant that was very influential and

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the development of this city

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yeah so again those three projects are

play13:42

just a fraction of the many Products

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that come of Heaton in fact typically at

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the end of each Heaton we have about 30

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to 40 working products and four to five

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of them will have G will have so much

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traction and so much potential that we

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will continue resourcing it and this is

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super important because in a domain in a

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environment where there are so many

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problems to solve it's so important that

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we focus on the right ones and the

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impactful

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ones if we look at ogp products 70% of

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them started from

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heatons and creating a culture of

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Citizens First also means making

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difficult design decisions and being

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very opiniated so for example going back

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to the health appointment system when we

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talk to the users we learn that they

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care a lot about cost they want to know

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how much they are paying when they go to

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the clinic and what subsidies are they

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eligible for but when we spoke to the

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clinics they're like uh no I don't want

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to display my course up front which

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makes sense because they don't want

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other clinics to undercut them so who do

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we priortize the happiness of our supply

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the clinics or doing what's best for the

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citizens we do what's best for the

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citizens we display the cost up front

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and we even double down we featured

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clinics who offered extra subsidies so

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now patients citizens can make an

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informed

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choice so I talk Citizen First next is

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giving

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autonomy what we've done at ogp is that

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we have created small teams of skilled

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practitioners and they have direct

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accountability ownership of the

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problems our team size for each product

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is typically 4 to 10 people

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everything is done inhouse nothing gets

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outsourced it's a balanced team very

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typical roles you have a product manager

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designer a few engineers and we have a

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product Ops each team runs fully

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independently they decide what problem

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to tackle what tools to use no one tells

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them what to do so in our early example

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of the health appointment system the

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team Works directly with government

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agencies without any layers in between

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and because the team size is so small

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every single member of the team is

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accountable and responsible for the

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success or failure of the product so

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it's very common to see engineers and

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PMs leading user interviews on the

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ground it's also unsurprising to see

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designers going into the code base

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making a few changes and pushing up PRS

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we do whatever it takes to make the

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product

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successful but what's unique about our

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setup is that we have this role called

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the policy officer that is embedded

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directly into the

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team our policy officer has many years

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of government experience they have built

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deep domain expertise and they have

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built numerous connections across

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various

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Ministries when the team is stuck with

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bureaucracy the policy officers are the

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one to unblock it and sometimes that

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means rewriting certain policy papers

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let me give you a specific examples

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when we were working on the Enterprise

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patient management system we realize

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that every time a patient visit a

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hospital and they require financial

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assistance they have to fill so many

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forms and provide so many documents but

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if they visit another public hospital

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they have to repeat the whole

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administrative process over and over

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again it's such a terrible patient

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experience so what the policy officer

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did was work directly with relevant

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authorities and Universal consent the

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default what it means is that if a

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patient has shared their information

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before with a single public hospital

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with the consent of the patient that

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information can be shared with other

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public hospitals so now the patient can

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focus on recovery instead of paperwork

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and this is a great example of how a

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product team leverages a policy officer

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that is embedded within the team to

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remove the boundaries

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I think the problem that we have in a

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lot of governments today is that

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governments have this challenge of

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Legacy policies and and they have to

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work around it but by having a policy

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officer directly embedded into the team

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you can remove those Legacy policies you

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can rewrite them you can remove the

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boundaries so we talk about Citizen

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First we talk about giving autonomy last

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but not least is our obsession over

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impact for every product that we work on

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we have a report C

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it displays all the key

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metrics and what they what each team

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have delivered quarter to

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quarter we even display our cost and we

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are radically transparent about it so if

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you go to our website products. openen

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dog. SG you will see every single

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product that we have everything that we

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have delivered every cost your

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infrastructure cost your staff cost

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everything but what this does it it

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helps keep steams accountable and keeps

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them for focus on what's truly important

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this report card is also being used as

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part of a performance review to measure

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the level of impact each team has

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delivered and impact doesn't just have

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to be from product metrics we also look

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at impact outside of it so for

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example we realize very quickly that

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within government a lot of government

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employees don't really know what good

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product looks like but more importantly

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how much it should cost so let me ask

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like how much should a static website

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cost

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yeah I I heard free yeah so it's

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uncommon for a government agency to be

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paying

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$20,000 every single year and and I say

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every single year because once they

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build it just to maintain the static

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website it still cost $20,000 a year and

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it's ridiculous it's just a web page

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with a few Horder content so what we are

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Contin continuously doing is we are

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running this boot camps for

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non-technical government officers and

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basically we make them do coding design

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and deploy a web app for one of the bot

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camps that we have done at the start of

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the bot Camp only a quarter of them have

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some some sort of technical literacy by

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the end of it it's quite a majority and

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this is super important because now when

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vendors give outrageous proposals they

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cannot confidently say that this doesn't

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make sense this sucks yeah and this is

play20:23

also why our report card we were we are

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radically transparent so that we can be

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used as a bench

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they can now say that hey you only cost

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ogp this much amount why does your

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proposal cost 10x or 20x

play20:38

more so let me give a quick look

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back when ogp was in in 2020 ogp only

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had 40 people today we are at 190 and we

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have our fair share of growth

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pins by creating a citizen's first

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culture

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by giving

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autonomy and by being obsessed with

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delivering impact we have managed to

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deliver 30 great products over 5 years

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with a team of less than 200

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people and speaking of

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impact when I first started my career I

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designed this sticker feature which make

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people pay money just for the stickers

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to a few appear for a few

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seconds but here I made so much money

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for my startup and I thought wow I did

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impactful

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stuff when I joined government the very

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first product I work on was the health

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appointment system and for every user

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that I brought through the conversion

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funnel I am potentially saving their

play21:45

life that kind of impact hits very

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different the first one was great this

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was even

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greater today when we look around the

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world there are so many challenges and

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it can feel quite

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overwhelming but imagine if the

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brightest Minds Among Us work on solving

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the most important

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problems I invite all of you to join me

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in this mission to think about how your

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work impacts your family impacts your

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community and impacts the

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society let's build tech for public good

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thank you

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[Music]

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Government TechPublic ServicesHealthcare AppsInnovationCivic EngagementTech StartupPolicy ReformUser ExperienceProduct DevelopmentSingapore OGP
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