The WORST things when starting a green juice company - MARKETING SECRETS EP. 3
Summary
TLDRIn this episode of the Marketing Secrets Show, Russell Brunson dives into the behind-the-scenes journey of reviving Zuma Juice, a company he bought with a captivating sales video but a failed product taste test. He shares the process of rebranding, manufacturing, and funnel building, including the challenges faced and lessons learned. From the initial flop to the re-engineering of the product formula, Brunson candidly discusses the importance of matching product promises with reality and the iterative process of creating a successful marketing funnel.
Takeaways
- 🍑 The initial excitement about the Zuma Juice product was due to its taste, which was expected to be like peach rings but turned out to be more like a green drink.
- 🛒 Russell Brunson bought the company Zuma Juice with the intention of reviving it, focusing on its strong sales video and brand potential.
- 📈 The goal for Zuma Juice was to target a market segment that wanted a healthy drink that tasted good, differentiating from both hardcore health products and overly sweet alternatives.
- 🎥 The sales video for Zuma Juice was considered a key asset, as it was engaging and professionally done, which helped in the decision to purchase the company.
- 🔍 'Funnel hacking' was used as a strategy to understand the market and competition, which involves buying and analyzing competitors' products to learn from their strategies.
- 🛑 A significant setback occurred when the final product did not match the expected taste, leading to embarrassment and a halt in advertising while the issue was resolved.
- 🔄 Manufacturing challenges led to a mismatch between the intended recipe and the actual product, resulting in the need to work with a new manufacturer to correct the formula.
- 📋 The importance of accurate product representation in marketing materials was highlighted, as discrepancies can lead to customer dissatisfaction and loss of trust.
- 📉 The initial launch of the Zuma Juice funnel did not meet expectations in terms of cart value and customer acquisition costs, indicating a need for optimization.
- 🔄 The process of creating and launching a product involves trial and error, as evidenced by the need to rework the Zuma Juice formula and marketing approach.
- 🎯 The ultimate aim for Zuma Juice is to build a loyal customer base of 5,000 active users, which could potentially lead to a successful exit for the business.
Q & A
What is the main topic of the 'Marketing Secrets Show' episode featuring Zuma Juice?
-The main topic is the behind-the-scenes journey of reviving and relaunching the Zuma Juice company, including the challenges, lessons learned, and the strategy behind the brand's re-emergence.
Why did Russell Brunson decide to buy Zuma Juice?
-Russell bought Zuma Juice because he was impressed with the existing sales video and saw potential in the brand. He also liked the idea of reviving a company that had been shut down.
What was the initial reaction to the Zuma Juice product after it was manufactured?
-The initial reaction was disappointment because the product did not taste as expected. It was supposed to taste like peach rings but instead tasted like a generic green drink.
What is the significance of funnel hacking in the context of this episode?
-Funnel hacking is a process used to understand the market and competition by analyzing successful sales funnels of competitors. It helps in identifying best practices and finding gaps in the market to position the product effectively.
What was the mistake made by the manufacturer regarding the Zuma Juice recipe?
-The manufacturer made a mistake by not following the provided recipe correctly, resulting in a product that did not match the promised ingredients and benefits outlined in the sales copy.
Why was it important for Russell to ensure the product matched the sales copy promises?
-It was important to maintain integrity and meet customer expectations. Russell wanted to create a product that not only tasted good but also delivered on the health benefits and promises made in the marketing materials.
What was the role of Ariana in the Zuma Juice marketing strategy?
-Ariana, the actress and model from the original sales video, was used in new marketing materials and ads to maintain brand continuity and leverage her appeal to potential customers.
What is the target market for Zuma Juice as described in the episode?
-The target market is people who want to be healthier but also want a product that tastes good. It's for those who are not extreme health enthusiasts but are looking for a balance between health and flavor.
What was the initial strategy for launching the Zuma Juice sales funnel?
-The initial strategy included creating a sales funnel with a comprehensive sales letter, leveraging the existing sales video, and using the persona of Ariana in marketing materials to attract customers.
What lessons can other businesses learn from the Zuma Juice case study presented in the episode?
-Businesses can learn the importance of thorough funnel hacking to understand the market, the necessity of matching product formulation with sales promises, and the value of testing and iterating on product formulation and marketing strategies.
Outlines
🍑 The Unexpected Journey of Zumba Juice Revival
Russell Brunson shares his experience of purchasing Zumba Juice, a company he was excited about due to its potential. He discusses the initial excitement of reviving the brand, the process of understanding the product, and the challenges faced during the product's manufacturing and launch. Russell emphasizes the importance of setting intentions and learning from the journey, including the flops and mistakes made along the way. He also mentions the support from his favorite sponsor, Dan Kennedy, and invites listeners to engage with the show by leaving voice questions on marketingsecrets.com.
📈 Behind the Scenes of Zumba Juice's Marketing Strategy
This paragraph delves into the strategic aspects of Zumba Juice's marketing efforts. Russell explains the importance of understanding the target market and the unique selling proposition of the product. He discusses the process of funnel hacking, which involves analyzing competitors' sales funnels to identify best practices. The paragraph also covers the challenges faced during the product's manufacturing, including issues with flavor and formula discrepancies, and the decision to switch manufacturers to ensure the product matches the promised benefits.
🛑 Manufacturing Mishap and the Quest for Perfection
Russell recounts the discovery of a significant error in the Zumba Juice product formulation, which did not match the sales copy. He describes the emotional impact of this revelation and the decision to address the problem by working with a new manufacturer to correct the formula. The paragraph highlights the commitment to quality and the desire to deliver a product that meets the high standards set during the sales process, even if it means starting over with taste testing and production.
🚀 The Vision for Zumba Juice's Future and Call to Action
In the final paragraph, Russell outlines his vision for Zumba Juice's future, aiming to build a customer base that could make the company valuable as a 'virtual real estate' property. He discusses the potential to sell the company for a significant profit once it has a strong customer base. Russell also encourages listeners to share their thoughts and questions, fostering a community dialogue around the show's content and the journey of building and launching a business.
Mindmap
Keywords
💡Zuma Juice
💡Funnel
💡Funnel Hacking
💡Manufacturing
💡Product Launch
💡Marketing Secrets Show
💡Sales Video
💡Taste Test
💡Inventory
💡Target Market
💡Brand Revitalization
Highlights
Russell Brunson shares the journey of reviving the Zuma Juice brand, offering insights into the challenges and lessons learned in product development and marketing.
The initial excitement of acquiring Zuma Juice and the unexpected discovery that the product did not match the intended flavor profile of peach rings.
The importance of the sales video in the decision to purchase Zuma Juice, highlighting the value of compelling marketing copy.
The process of re-creating the Zuma Juice product, emphasizing the significance of taste testing and manufacturing adjustments.
The role of funnel hacking in understanding the market ecosystem and identifying a unique market segment for Zuma Juice.
The strategy behind selecting a target market for Zuma Juice that is health-conscious but not extreme, aiming for a balance between taste and nutrition.
The creation of a new red drink by Zuma Juice, focusing on the inclusion of essential vitamins and nutrients from fruits without excessive sugar.
The collaboration with the original creator, Luke Jaiden, to understand the brand's origins, target audience, and market positioning.
The use of the actress Ariana in the sales video and subsequent marketing materials, leveraging her presence to enhance the brand's appeal.
The realization that the initial Zuma Juice product did not match the sales copy, leading to a halt in advertising and a reevaluation of the product formula.
The decision to switch manufacturers to correct the product formula and ensure the Zuma Juice matches the promised benefits and taste.
The ongoing process of taste testing with a new manufacturer to perfect the Zuma Juice flavor while maintaining the product's nutritional integrity.
The temporary strategy of offering a free plus shipping deal to test and improve the sales funnel while the product formula is being finalized.
Russell's long-term vision for Zuma Juice as a virtual real estate property, aiming to build a valuable asset that can be sold for a significant profit.
The encouragement for listeners to share their thoughts and questions, fostering an open dialogue and community engagement around the Zuma Juice journey.
The emphasis on learning from failures and adjustments in the product development process, as part of the entrepreneurial journey.
Transcripts
that peach was actually really good
though holy crap i bought this company
called zuma juice and i remember getting
to fhl i hadn't actually tried the
finished product i was so excited brand
new this is no one knows it yet we're
about to bring it back from the dead
and guess what
it did not taste like peach rings
it tasted like green drink
and my heart sung i was like oh my gosh
[Music]
hey this is russell welcome back to the
marketing secrets show today we're gonna
be showing you guys behind the scenes
one of our virtual real estate companies
called zuma juice which i'm really
excited i'm gonna talk to you guys about
the reason why i started this company
why i was excited by it what we've done
how we manufactured the product how we
created the funnel the people we funnel
hacked and why who was the target market
how we launched it the flops along the
way me on stage at fun hockey live being
too embarrassed to even talk about it
because of some of the mistakes and a
whole bunch of other stuff i hope you
guys enjoyed this episode also don't
forget you can always go to
marketingsecrets.com and there's a
section there where you can actually
leave voice questions for me about this
product this funnel and i will be
answering those live on future episodes
which is really cool also as you listen
this episode i want you to set your
intentions i'm showing you guys behind
the scenes of a business that i am
building and launching that eventually i
think i will sell and exit for eight
figures but i'm showing you guys the
entire journey and the end of this
episode spoiler alert um we're ending on
this not doing well yet and so um i want
you to set intentions as you're
listening to this to just kind of think
about like your business like i'm
guessing that you're not trying to
launch a group dream company my goal is
not to give you the blueprint for a
green drink company but all the lessons
i'm learning along the way think about
your business as you're doing right now
there's one piece like i can apply that
to my business like oh i didn't i missed
that step in the process i should do
that or oh my gosh like russell failed
and it's okay i can fail and be okay as
well so listen with ears
to hear and if you do that there'll be
something in here for you and the last
thing is that this episode is actually
brought to you by one of my favorite
sponsors the sponsor for this show is
zuma juice um
actually no i'm not gonna sponsor zuma
juice because the funnel's not live yet
so take that back the sponsor for
today's show is actually dan kennedy
this is bobblehead dan if you haven't
met him yet if you're listening you
can't see him but i've got a little dan
on an aux for the bobblehead if you are
not subscribed yet the no bs newsletter
make sure you do on the no bs newsletter
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mailbox twice a month one is from dan
kennedy teach the top marketing
strategies in the world and number two
is the behind the scenes letter we'll
actually show you guys behind the scenes
of this and other funnels i show you
page by page what we're doing why we're
doing it we show you stats conversions
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no bs and the behind the scenes
newsletter without said you guys i hope
you enjoyed this episode of the podcast
you're listening to marketing secrets
with your host russell brunson
okay i'm excited today we were talking
about the zuma juice funnel as you can
see here if you're watching the video
version we've got the samples of the
boxes the packaging everything here for
both zuma juice the green drink and the
red drink people always ask me why did
you buy
why'd you buy zuma juice why'd you buy a
green drink company there's a lot of
green bean companies and so i'm gonna
tell you guys a lot of the reasons why
what we've done so far things that work
things that haven't worked and yes i do
things all the time that don't actually
work so hopefully that'll give us some
guys some comfort as well to know that i
do things all the time that flop and
we're always testing and tweaking and
trying to get things working in fact
literally on my way over here today to
record this kevin told me they stopped
all ads the zuma juice funnel which
means it's not converting which means
i'm sharing this even though it's not
like crushing it and doing a million
dollars or anything
but i want to share the journey with you
guys because i think there's a lot of
cool things you can learn along the way
and it'll help me unpack just the
thoughts in my head as well so this is
partially therapeutic for me and
hopefully beneficial for you guys at the
same time
so the backstory behind kind of where we
found zuma juice one of my friends luke
jaden if you know luke he's an awesome
marketer he does a lot of direct mail
postcard businesses but then other
things i remember a few years ago he
launched a new company called zuma juice
but i remember when luke launched and my
favorite thing is the sales video that
he made you already know you should be
eating more fruits and veggies
one way to get more of the good stuff is
green juice do you like yours chunky
i like mine a little chunky it was so
good uh one of the best sales videos
i've ever seen and it looked like
something the harmon brothers had made
and i messaged the as the harmon
brothers dude he's like no i messaged
him they didn't respond back to me so
he's like i actually wrote the script
myself and we had some guys who
published it and everything
the first version of the video they
launched it and it started going viral
there's a scene where like the girl is a
fruit ninja and she's chopping things in
the kitchen it's just it's awesome they
ran the company for another year or two
or something and then some of the
business partners came i don't know the
whole detail but they ended up turning
the company off and it shut down and i
remember for a long time i was like man
that's such a cool company like i wish
i wish i could have it like the sales
video was done i remember messaging like
hey would you ever sell it he's like let
me ask my partners and they never could
figure it out and so every year or so
for the next five or six years i'd
message luke like hey can can i buy the
company he's like oh let me ask my
partners and it never worked and finally
i think it was in the middle of like
right when covet hit and i don't know
what would change but they're like yep
and so i bought the company it wasn't
that expensive but it was cool so i got
the entire sales video which i think you
spend about 250 000 making the sales
video plus all the assets plus the
formulations plus all the work you've
done i got for not that expensive which
is really cool so that was kind of the
reason i was like this would be a cool
company i know the sales video copy is
the hardest part about any business is
the copy and the video so that video was
really really good and so that's kind of
why initially why i bought it and it was
going to be just a fun project with my
kids and some of my friends and that was
kind of the original goal for it
the very first thing we did is we did a
call with luke jaden so again luke's a
great marketer he's also the brainchild
behind this whole brand and the company
and the copy and everything and we just
picked luke's brain for an hour like why
did you create this what was the
reasoning what was your goal who is the
target audience who is the actual market
right you have green drink companies uh
like athletic greens for example which
just got bought for a billion dollars
but if you drink athletic greens it's
literally like drinking grass clippings
but it's like the hardcore people like
inject in their veins because it's like
it's the best stuff right and you got
other green companies that taste like
candy but they're like
it's not even healthy for you and
there's this whole spectrum and it was
like who are you trying to target with
this and so he talked about the target
market who it was it wasn't like the
hardcore health junkies it was like
people who knew they need to be
healthier but they want something that
tasted good but it wasn't like trying to
drink kool-aid either like they're kind
of in betweeners and with zuma juice was
like we want something like you would
enjoy where it's like hey i want fruits
and vegetables and breakfast lunch and
dinner so i'm gonna have it three times
a day because it tastes good it's really
good for me and so that was kind of the
the market and segment he was going
after we also learned about the tone
like you know just from the sales video
like the fun tone the email sequences
they'd written in the past so we could
see the playfulness of how luke
communicated the audience we wanted to
keep that and recapture that
i drink this every day
[Music]
then we had to go like to the
manufacturers we found a manufacturer we
liked we sent them the recipes this one
these look like these are the things
that are in it but the original flavor
was mint i wasn't obsessed with the mint
flavor i'm more of a candy guy so i was
like i want to do the same thing i want
to be exactly identical don't change
anything but instead of mint flavoring i
want to make it taste like candy and
like what kind of candy i'm like peach
rings because come on now peaches are
amazing and that was kind of we gave it
to the manufacturer and then luca also
created a red drink so different between
red drinks and green drinks is fruits
and vegetables green drinks are your
vegetables red drinks your fruits and i
love red drinks because there's so many
vitamins nutrients from reds that we
need but typically with reds you get a
lot of sugar as well right he built a
really cool recipe for zuma juice red
but it didn't have all the sugars and
stuff in it which was really cool so we
took that to the manufacturer like we
want to make both reds and greens greens
are all making tastes like peach rings
and reds like some kind of fruit punch
flavor and so we sent those and that
started the process now manufacturing
for his supplement company is the
longest hardest it's not like an info
product where you can have an idea and
you create it you launch it with
supplements it's like months going back
and forth and then making stuff and
setting tune you've got to taste it we
did tons of taste tests like this flavor
versus this versus this and something
we're good something we're bad and then
we write a huge check the manufacturer
they start ordering the right
ingredients and putting them in the
batches and stirring them up and making
what was going to become zuma juice
[Music]
then if you watch the sales video the
main person the hero in the sales video
is a girl named ariana and she's an
amazing actress and model and like
someone who's really really cool and so
i was like man she's in the video like i
want to i want to use her for ads when i
use it for the sales page so we ended up
having a time where she flew out here to
boise and then we got a whole bunch of
pictures of her like holding the box
like this and putting down and like
holding the packet and ripping the
packing we got a million pictures of
like all the things we would need for
like sales pages upsells down cells we
need these uh images for funnels for ads
for social just for all the things right
so we did a whole bunch of pictures with
her and then we also thought as long as
we have us film a whole bunch of ads so
we filmed a whole bunch of really funny
ads and then we wrote where you know
she's eating peach rings and drinking
juice and just a whole bunch of short
form ads we can use as well oh and don't
worry unlike other green juices out
there this one doesn't taste like
sipping swamp water she also owns a
video production company so then she
went back home to california and we had
her make a whole you know dozen or two
other ads first as well so we had a
whole bunch of assets when we did the
funnel live we have these ads we can use
to push people into the funnel one of
the big mistakes people make is they and
i'm
honestly guilty of this a lot is i'll
spend so much time working on the funnel
you forget about the ads and it's like
oh what are the ads going to mean it's
almost an afterthought whereas now i try
to be more conscious like as we are
producing another product is we're
creating ads along the way right because
now we have all these cool assets while
we were creating this and that now
become the eventual ads
and then it was coming back down to like
okay now we got to build out the funnel
so step number one for building on a
funnel is what it's funnel hacking i
want to see for everyone who's selling
green drinks like what are they doing
right now like what's the best practice
what are people using and so we found
every greeting company we find online
and we funnel hacked them funnel hacking
simply means we went and we bought their
product and took a screenshot of here's
the sales page here's episode one it was
upsell two here's the sales videos i get
transcribed here's the ads and we just
get as many screenshots as we can in
every single funnel right and so we
probably funnel hacked a minimum of a
dozen different funnels and so i gave us
some ideas like what what are other
people doing what are the hooks what are
the angles and this is where most people
get funnel hacking wrong they think
funnel hacking means like oh cool i like
how organifi did i'm gonna copy them
that's not what funnel hacking is i
don't know how many times i get in
battles with people socially about this
like in fact some other day was like
someone ripped off their thing like well
russell told people we could rip it off
like i didn't say that and the guy said
yeah you said that as long as you change
the words you can steal everything else
i never have said that ever like it's
unethical it's illegal i get ripped off
more than anyone and every time i see
somebody uses my colors like their book
funnel they use my colors it
makes me angry like that's not what i'm
saying i say funnel hacking is about
understanding like what what's in the
market right now right it's doing your
homework so you know like here's what
the athletic greens here's the market
their target here's organifi here's
who's skinny greens here's who patriot
greens all of them are targeting for
audiences right patriot greens are
targeting like the preppers and so their
messaging is for preppers right organifi
is targeting biohackers you got athletic
grades you know it's like they all have
their segments and it's like where do we
fit in this ecosystem i don't want to be
another me too i'm not trying to make
another green drink i'm trying to figure
out here's a segment of the market that
doesn't have a green drink yet that
we're trying to target like so i want to
get a glimpse of the ecosystem as a
whole that's one big reason why i'm
doing funnel hacking not to copy but to
see what like where they are and where
they are so i can be where they aren't
right so that's a big thing i want
people to understand number two is like
understanding structure structures that
mean instilling their graphic structure
means like like are they doing trial
offers is are they doing you know
straight sales are they doing a vsl to
one bottle three bottle five bottles
they store it in continuity like i'm
trying to understand like what are
people doing right now in this specific
market that's what funnel hacking is
just i'm trying to get trying to
understand what the best practices are
working today right so we laid out the
structure he throwed the copy we had the
videos we had the pictures from ariana
so we had funnel designers who designed
it and then funnel builders who hooked
it all up and we got the very first
version done in live about the same time
the funnel hacking live last year which
is 2021.
[Music]
and so the product was about done and so
i said hey we ship like a thousand
satchels of zuma juice to fho we're
gonna put everybody's bag it's gonna be
amazing so the shipping was shipped
directly to there and i remember getting
to fhl and i hadn't actually tried the
finished product i was so excited brand
new this is no one knows it yet we're
about to bring it back from the dead
and guess what
it did not taste like peach rings
it tasted like green drink yeah i've
ever been stronger before so i wonder if
i'd spend more than last time or less
water or
it was almost like they created it and
they forgot to put any of the flavoring
in and my heart sunk i was like oh my
gosh but i want to say i'm like maybe
i'm just maybe i'm sick like maybe i got
covered maybe my taste is gone maybe i'm
just so i started making it for like
colette and my head collecting oh it's
good i'm like you know if you don't know
my wife colette she's very much like
just like oh yeah i was like no like
please be honest and she's like it's not
very good i'm like oh crap and other
people tasted everyone's like i thought
it wasn't supposed to taste like
picturing i'm like yeah there's pictures
of petring on the packet on the box and
it didn't taste like picturing and i was
so embarrassed and like our first grand
entrance five thousand funnel hackers
all have a packet of it and i'm like i
hope they don't drink it i don't want
them to try it because that's gonna be
the first sample and it's not gonna
taste good i remember being like
devastated but only that like we printed
5000 of these satchels for fhl but we
printed like hundreds of thousands of
these things that were now done in a
warehouse and we were going back to
manufacture and i was like hey this
doesn't taste right
and i would have seen the red drink the
red drink same thing i bought like
neither these tasted right and so and
what they did was just super cool of
them they went through and took all the
packets reopened them dumped them all
back in added more flavoring in and
eventually got one that tasted really
good send it back to us i was like oh my
gosh it tastes good again finally we got
new versus done we got boxes we got
warehouse right hey finally we're ready
launch this funnel it's gonna be awesome
we started launching it now we started
getting sales coming through but our
cart value wasn't as high as we needed
to be if you guys know the funnel game
there's two metrics like how much you
paid to acquire a customer cost cpa or
cost to acquire customer and their
average cart value so we're spending
more to acquire customers than we were
inside the funnel and i think in my head
still to this day i still think the
biggest problem is we don't have the
full sales letter that which we need to
really get the conversions where we need
to be but then as i was meeting with the
funnel team went back and forth i found
out something that's like devastated me
on this product so this is
for anyone who is launching a business
and you're frustrated because things
aren't working the way it's supposed to
be i was talking to copyright i'm like
where's like this element like these
things were missing from the funnel he
said oh we had to pull him out i said
why he said well the actual recipe that
i built the sales funnel if you look at
the ingredients in the actual zuma juice
they don't sink so i had to pull out all
of these
ingredients that had claims for like the
benefits they had to pull these out
because they're not actually in the
product like what are you talking about
he said yeah like
like the recipe that i wrote the copy on
you gave me which was the recipe we got
from luke jaden he's like this recipe
does not match what's actually the
product i mean what are you talking
about i gave them the recipe i said
build that and like i go to the
manufacturer i'm like this is the recipe
i gave you this is what's in here right
and they're like yeah that's what's in
it i'm like are you sure because
copy told me anyway we go back and forth
and also and i get a message from the
manufacturer like oh my gosh we're so
sorry we see the mistake you're right
like the recipe you gave us is not what
this zuma juice is
and i just sat there and i was like oh
my gosh
like
literally
mean my hard cost for inventory are over
six figures hundred hundred fifty
thousand dollars or more inventory
that's now sitting there and it's not
the right formula
and i'm like oh my gosh like what do i
do do i just like
not say anything and just like okay well
we'll just tweak the copy but i was like
man i didn't i didn't want to go create
a product that that just tasted good i
wanted to create a product that matched
the promises we were trying to make for
the audience we're trying to make it for
and so i went back to manufacture and
they're like we'll fix it we're so sorry
i was like you know what there's been a
couple mistakes and so we decided to
transfer over to a different
manufacturer we've used for other
products in the past i gave them the new
recipe and right now we're literally in
the middle of doing taste testing with
them going through the same process of
like okay how to make peach drink taste
good with the formula has all the stuff
we need to i think that's part of the
problem is like they couldn't get it
taste right with our formula so they
pulled some of the things out to make it
taste right it's like no we can't
we couldn't do that so we're going back
and forth back we have a couple
different flavors or taste testing like
a sour apple which is really good kiwi
strawberry and there's like a mojito one
which is really good and then on the
fruit punch we're testing a bunch of
flavors as well so we're doing the whole
process over again which sucks and it's
slow so we we're working on the new
version but in the interim we have a
hundred thousand dollars worth of
inventory of a product that's good and
it tastes good but as you guys know my
belief good is the animated great and
and if i want this to be something i'm
proud of and it's got to be great and so
right now we're doing testing in the
funnel we're testing another version of
the funnel it's a short firm like free
plus shipping like hey get two packs of
peach drink two packs of fruit you know
red and green for free cover shipping
handling and from there pushing up cell
funnel just testing some things at a
small scale to see what we can do to
get the conversions right so when we do
have the new product we can blow it up
and so this is the game right it's a
game we all signed up for there's the
ups the downs the positives and
negatives the pros the cons but that's
what i wanted to share inside of these
uh these episodes i hope by listening to
the zuma juice stuff you got some ideas
you got some thoughts about the process
of how we do it from like why would i
pick this business like what is the most
valuable asset to me it's the copy right
like i bought this company because of
the copy that was the reason why i'm
trying to figure out who's the actual
avatar for this and funnel hacking to
figure out who the uh who which avatars
are already being served what's the
avatar that we need to actually go after
i'm also understanding that like look
just because i'm russell just because
i'm the funnel dude who builds funnels
who's obsessed with who funnel hacks 15
funnels before we build this one
it doesn't always work the first time
out of the gate usually in fact it
doesn't uh hopefully helps also knowing
that like i have problems with
manufacturing hopefully when you grow
the manufacturer you make sure that
that when you get the sample that you
know this is the actual formula it's the
correct form you're like okay this
tastes good is this based on this exact
formula but the cool thing is like when
this is done when it's right then we
start growing you get to 100 customers
then a thousand and five thousand and
you know i was talking to ryan moran
about this he talks about supplement
companies like you get 5000 active
customers on supplement you can sell
that company for 10 million
so for my mind this is the goal like how
do we get 5 000 people on zuma juice and
then exit for 10 million dollars like
that becomes a fun virtual real estate
property it's like building a house on
park place and like adding the people
all sorts of stuff then you sell it for
you know for eight figures um and again
if you enjoyed this episode please
please please share with other people
and that is how you can get back to me
the most because i'm doing these for
free because i i love sharing it number
two but number one but number two
hopefully you get some value from it so
if you do please share it with other
people and talk about it on facebook
share it on forums post on your feed
like whatever it is let people know
about it and if you have questions about
this product or any project go to
marketingsecrets.com again there's a
block there where you can submit voice
questions and i list those questions and
we'll pull those ones back in maybe my
next zuma juice episode if you guys ask
questions specifically about this or
maybe if you watch the youtube version
you post it down below my team can pull
those questions and we can answer them
at the beginning of episode you know the
next zuma juice episode and that way we
can kind of have this as an open
dialogue which makes it more fun for me
and hopefully for you as well so that's
kind of the game plan you guys hope you
enjoyed this episode uh we'll see you
guys on the next episode of the
marketing secret show
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