Daniel Fazio Made 40k in 30 days with a simple landing page Hack (Genius strategy)
Summary
TLDRThis video script offers an in-depth guide to crafting a high-performing landing page designed to generate substantial revenue. It emphasizes the importance of targeting the right traffic, crafting compelling offers, and having a valuable product. The script outlines essential components of a landing page, including a captivating header, a persuasive video sales letter, social proof, and a clear problem-solution framework. It also advises on structuring value stacking, pricing, personal storytelling, FAQs, and a call to action to maximize conversions, promising significant monthly earnings for those who implement the framework effectively.
Takeaways
- 🚀 The video outlines the components necessary to build a high-performing landing page aimed at generating substantial revenue.
- 🎯 The success of a landing page hinges on three key elements: targeted traffic, a compelling offer, and a relevant product.
- 📈 The script emphasizes the importance of aligning the landing page with the target audience's needs to ensure conversions.
- 📝 The headline is crucial and should be given the most attention; it should be compelling and emotionally engaging.
- 🎥 A video sales letter (VSL) is considered one of the most impactful elements on a landing page, often significantly boosting sales.
- 🔒 Social proof is essential to establish trust and validate the product's effectiveness to potential customers.
- 🛤️ The landing page should include a roadmap that visually guides prospects from their current state to achieving their desired outcome.
- 💰 Value stacking involves listing all the benefits and deliverables of the product to enhance its perceived value before presenting the pricing.
- 💬 Including customer reviews in a carousel format can improve user experience by making it easy to scroll through testimonials.
- 💰 The pricing section should clearly display the value received alongside the cost, often including logos of payment processors to normalize the purchasing process.
- 📖 Providing a personal story can create an emotional connection with the audience, making them more likely to trust and purchase from you.
- ❓ FAQs are important for addressing common concerns and objections, helping to alleviate potential customer hesitations.
Q & A
What is the main focus of the video?
-The video focuses on explaining the components needed to build a high-performing landing page that can generate significant revenue.
What are the three essential elements to consider before building a landing page according to the video?
-The three essential elements are traffic, offer, and product. These elements are crucial for the success of the landing page.
Why is traffic so important for a landing page?
-Traffic is important because it brings potential customers to the landing page. Without the right traffic, even the best offers and products won't sell.
What role does the offer play in the landing page's success?
-The offer ties into the product and solves a problem for the customer. It should be crafted in a way that it's hard for the customer to say no to it.
How does the video suggest structuring the headline for a landing page?
-The headline should be attention-grabbing, promise an outcome, and elicit emotions from the user. It should be simple, straightforward, and resonate with the target audience.
Why is a video sales letter (VSL) considered important on a landing page?
-A VSL is important because it serves as a video version of the sales copy, effectively communicating the value proposition and benefits of the product, which can significantly boost sales.
What is the purpose of social proof on a landing page?
-Social proof is used to show that others have used and benefited from the product or service, which helps to build trust and credibility, making it easier for prospects to make a decision.
What should be included in the problem section of a landing page?
-The problem section should identify and intensify the pain points that the target audience faces, making them feel understood and more likely to trust the solution being offered.
How can a roadmap be used in a landing page to help prospects visualize their journey?
-A roadmap outlines the steps or phases from the current state to the desired outcome, helping prospects understand how they will get from point A to point B with the help of the product or service.
What is the significance of value stacking in the pricing section of a landing page?
-Value stacking in the pricing section helps to increase the perceived value of the product or service by showing all the deliverables and benefits, making the actual price seem like a great deal in comparison.
Why are reviews and testimonials important on a landing page?
-Reviews and testimonials provide social proof and validation from real users, which can greatly influence the decision-making process of potential customers.
What is the purpose of including a personal story in the landing page?
-A personal story adds a human element to the landing page, allowing prospects to relate and connect with the seller's journey, increasing the likelihood of conversion.
Why are FAQs included in a landing page?
-FAQs are included to address common questions and concerns that prospects might have, helping to remove objections and provide clarity about the product or service.
What is the purpose of a call section in a landing page?
-The call section is used to attempt to win back prospects who have not made a purchase, offering them an opportunity to book a call with a sales representative for further information or assistance.
What should be included in the footer of a landing page?
-The footer typically includes the logo, a call to action, and footer links such as terms and conditions, which helps to close off the landing page professionally.
Outlines
📈 Introduction to Landing Page Success
The video's introduction highlights the goal of creating a landing page projected to generate $440,000 a month. The presenter emphasizes the importance of having a successful landing page, which is currently on track to make $40,000 for clients. The audience is encouraged to subscribe, like, and comment for further engagement. The foundation for a successful landing page is set with three key elements: traffic, offer, and product. The presenter stresses the importance of aligning traffic with the product to avoid mismatched marketing, which would lead to poor sales.
🎯 Essential Components of a Landing Page
This paragraph delves into the critical components of a landing page, starting with the header that includes a headline, sub-headline, video sales letter, and social proof. The video sales letter (VSL) is portrayed as a crucial element that significantly impacts sales. Social proof is introduced as a method to validate the product and encourage trust. The section also discusses the importance of addressing the prospect's problems and offering solutions, with an emphasis on crafting compelling headlines that resonate with the target audience.
🛤️ The Roadmap and Value Stacking
The speaker introduces the concept of a roadmap, which is essential for visualizing the journey from the current state to the desired outcome. The roadmap is followed by value stacking, where all the benefits and deliverables of the program are listed to demonstrate the value provided. This section is particularly important for high-ticket items, as it helps to overcome objections by showing the worth of the investment. The importance of including pricing information to increase perceived value and reduce purchase resistance is also highlighted.
💬 Social Proof and Personal Stories
The paragraph discusses the role of social proof, such as reviews and testimonials, in reinforcing the credibility of the product. It suggests using a carousel format for reviews to enhance user experience. Additionally, personal stories are encouraged as a way to connect with the audience on a deeper level, making the sales process more relatable and persuasive. The inclusion of a call to action (CTA) with these elements is stressed to maximize the conversion intent.
💰 Pricing Strategy and FAQs
This section focuses on the pricing strategy, where the presenter explains the importance of value stacking in the pricing section to emphasize the benefits received. Payment processor logos are recommended to subtly introduce the concept of making a payment. FAQs are introduced as a way to address potential objections and questions from the audience, helping to alleviate concerns and guide them towards making a purchase. The paragraph concludes with the importance of a clear call section for high-ticket items to win back prospects who may be hesitant.
📝 Conclusion and Call to Action
The final paragraph wraps up the video by summarizing the importance of having all the discussed components in a landing page. It stresses the necessity of aligning traffic, offer, and product for success. The presenter invites viewers to like, subscribe, and comment with any questions or feedback. There's also a call to action for those needing a landing page, encouraging them to schedule a call for assistance in creating a landing page that can generate significant revenue.
Mindmap
Keywords
💡Landing Page
💡Traffic
💡Offer
💡Product
💡Headline
💡Subheadline
💡Video Sales Letter (VSL)
💡Social Proof
💡Value Stacking
💡Call to Action (CTA)
💡Pricing
💡Personal Story
💡FAQs
💡Footer
Highlights
The video discusses the essential components for building a high-performing landing page.
A successful landing page can generate substantial revenue, with the example given aiming for $440,000 a month.
Three critical prerequisites for landing page success are identified: traffic, offer, and product.
Traffic targeting is crucial; mismatched traffic can lead to low conversion rates.
The offer must be compelling and tied to the product, addressing a specific problem or need.
Product effectiveness and value are key to customer satisfaction and sales success.
The importance of the landing page's header in capturing and retaining user attention is emphasized.
Headlines should be attention-grabbing and emotionally resonant, with a clear promise or outcome.
Subheadlines should be straightforward, expanding on the headline's message.
Video sales letters (VSL) are highlighted as a critical component for effective sales on a landing page.
Social proof is essential to build trust and validate the product's effectiveness.
The problem section of the landing page should resonate with the visitor's challenges and frustrations.
Pain points should be intensified to establish understanding and trust with the prospect.
The solution section presents the product as the answer to the visitor's problems, with clear benefits.
A roadmap is vital for helping prospects visualize their journey from current state to desired outcome.
Value stacking is a technique to demonstrate the comprehensive benefits and value of the product.
Reviews presented in a carousel format can improve user experience and engagement.
Pricing strategy involves value stacking to show the worth of the product before revealing the cost.
Personal stories can create a connection with the audience, increasing the likelihood of conversion.
Frequently Asked Questions (FAQs) help address potential concerns and objections.
A call section can be effective for high-ticket items, providing an opportunity to win back undecided prospects.
The footer of the landing page should be simple, closing off the page with a clear call to action.
The video concludes with a reminder of the importance of aligning traffic, offer, and product for landing page success.
Transcripts
what's up guys welcome to the video in
this video we're going to be talking
about every single component that you
need to build a landing page is going to
generate $440,000 a month now before you
click off this landing page be right
here is on Pace to generate $40,000 for
clients and it's already done about 9
9,177 days so this is all you need to
build the landing page that's going to
perform like that now
um before I go into the video and
explain everything if you're not
subscribed to the channel yet you don't
want to miss out on all the source you
want to be top 10 so hit the Subscribe
button and also like the video if you
get any value out of it and also leave
any questions in the comments if you
have any so let's get into it game um so
first
things before you even think about
building a landing page you have two
things two things you need to think
about and is the traffic and the offer
I'm actually going to add one more thing
here so your
traffic your
offer
and your product let me expand that a
bit and I know my myu B doesn't look the
best like all your gurus but we're going
to use it anyways so you need your
traffic you need your offer you need a
product before you actually even think
about your landing page now the reason
is because let's say you're selling
oranges and you target people who sell
um who want to buy apples to come to
your landing page to buy oranges how
many people are going to buy um I guess
you know the answer already
so no one is going to buy no one is
going to buy so that's why your traffic
is one of the most important pieces of
this formula right here that's going to
help you generate $40,000 a month with
your landing page the second thing we
have is your offer and the offer is
basically it's going to be tied into
your product the the problem that you're
solving with your product so if you read
$100 million um $100 million offers by
Alex hzi you're going to understand the
concept of crafting offers you know
putting in different things that are
going to make people understand that it
is it is going to be stupid if they
don't accept this offer like it's too
stupid to say no to right so it's going
to be stupid to say no to sorry so yeah
there you have a product you have to
make sure your product is solving an
actual problem if you're selling
coaching your course should be good and
it should um be of high value to the
people you're actually selling to right
so you always need to make sure you're
dialing this in because if you don't
have these three the lineing page this
whole thing here doesn't matter right
this this thing is trash if if this is
not sorted out you're going to make $ Z
forget about this where it's going to be
zero for you right so you need to make
sure you have good traffic you have good
offer and you have good product right
and then in some instances you might
even not have a good product but then if
you have good traffic and a good offer
you're going to make a lot of money so
if you have like big audiences like
Logan Paul KSI and all these guys you're
going to make a ton of money right so
let's get into the landing page so first
things you're going to see here you're
going to see we have the we have the
header and I'm going to show you visual
representation like visual um examples
of every single components here so just
hang in there so first thing we had we
have here is the header and within the
header we have the headline we have the
sub headline we have the video sales WEA
we have the social group now basically
what you're trying to do with your
header is trying to you're trying to
grab the attention of your user and keep
them on the page this is you cannot miss
this this is the most important part you
should spend most of your time writing
the headline for your learning page now
if you take a look at this um you can
see what we did here for clients the new
onta way to make $10,000 a month in as
little as 14 days and if you look at
this one um for internet money you can
see make your first $11,000 online now
you're going to see a similarity in
these two headlines the promis and
outcome right but there are also
different ways to do this you can either
ask a question you can you know make it
poizon in some way but also what you
want to do is want to elicit emotions
from these people right this doesn't
really elicit any emotion in me because
I've already drained my first $11,000
online so you also need to consider your
ICP who you're targeting so if it's
someone who is yet to make their first
$1,000 online or hasn't even made any
money online this is going to appeal to
them because then they they're like oh I
can actually make my first $1,000 online
if I buy this program right so that's
what you want to do the next thing is a
sub headline and typically this is very
simple all you have to do is just expand
on what the hook said said and in a simp
in should be very very simple to
understand and just straight to the
point right so you can see here even if
you have no previous experience here you
can see learn what to sell and who to
sell it to sign your first client and
start getting paid so it's
straightforward there's nothing to be
complicated there um the thing you need
to pay more attention to is the headline
and makeing sure you're ding it and
because if you miss this even if you
have G traffic and all these things no
one is going to view the page like no
one is going to want to check out the
rest of the P to see what it's about see
what your offer is about right then the
third thing we have here is your video
sales
letter this is arguably one of the most
important things on your landing page
ever like this is going to be one of the
most important factors is going to is
going to determine how much sales you
generate because this is literally like
a video version of your sales copy and
this works ridiculously well like
there's no reason why should not have a
video sales letter on your learning page
it is ridiculous how well it works and
that is going to be stupid for you to
actually leave it out on your landing
page you can see anybody who's selling
info product they always going to have a
vssl because it just helps you sell it a
lot better like it's almost like having
the sales score without the person
jumping on any actual sales score right
so you need to make sure you have a vsl
and good formula is you know finding out
all the problems and intensifying the
problem when you intensify the problems
then you link them to a solution which
is you product and your offer that you
have provided that's how you want to
structure your vssl um you can watch a
lot of videos on YouTube there's one
Daniel F has I think that that works
really well for vsl so you can check
that out the next thing you want to have
is Social proof now given that they've
seen these three things and you have
these three elements you need to have
social proof there to wrap it up and
make everything easy for them to like
make the decision of you know continuing
down the page easy for them that's why
you want to have the social proof right
after this to show that people are
already using this stuff that you're
trying to convince them to buy so you
need the social proof to be there you
need the social proof you need they need
to see people who are using the stuff so
that's it for the header this is your
the most important part and I should
actually put this in Red so you so you
know this is actually this is what you
need to be paying the most attention
to now um the next section here is the
problem
so every single landing page every
single prospect that is going to be
having that you're going to be that's
going to be visiting the landing page is
going to have problems and this is going
to work in your favor if you can
intensify on all these problems and you
know make it feel very very relatable
make make like make it feel like they
are seen like they understood make your
prospect feel understood right that's
what you want to do so first of all you
want to have your headline
for example what we have here you can
see the problem so this is this
literally States it like it makes a boat
statement the problem and then they I
have to see oh what's what's the problem
what's the problem and then that leads
that's going to lead into the next
section which I'm going to break down as
well so here have you ever been
frustrated seeing people post Revenue
screenshots online this is the problem
they've been frustrated seeing people
post these screenshots online so that's
how you want to be thinking about your
headl and it needs to call out a problem
that they have or just make a bold
statement just like we have in New the
problem then you want to go ahead and
intensify these
pains that they have you want to make
sure that you're being as graphic as
possible this is going
to it's going to make them feel like you
understand the problems they are facing
and if someone understands what you're
facing you're more likely to trust them
that they can actually provide you with
the solution that's what you need to do
in the um the pain intensification and
then the more pain points just like we
have here you just want to you know
expand on every single paino that you
think they may have so for example
competition um time complexity low
success everything sing and then you
want to wrap it up with CTE to maximize
any intent that they have so um I don't
want to make this video too long but we
going to go into the solution the
solution here so what we have here
you're going to see um the new way we
have a description and then we have more
benefits so the headline should also
make a b statement you know promise them
an outcome that they're going to have or
just you know make them understand that
this program is going to benefit them in
such a way that they won't have the
problem of let's say making a first
$10,000 online or $1,000 online right
that's what you want to do and we're
also going to look at that here so the
best business model to start is and
always has been an agency
this is very very clear this makes it
very very clear that this is what you
need to do to alleviate the pain of
having not made your first $1,000
online um then you go ahead and you know
bring in all the solutions that you have
for them bring in the benefits and also
bring in the CTA to maximize any intent
that they have um so we're going to look
at this we're seeing here in our
Solutions we have huge demand inanely
quick Simplicity low entry and we're
basically breaking down all the benefits
that they're going to get from running
like um trying to learn this particular
business model and that's the same thing
that we're doing here as well giving
them all the
benefits now the next step is your road
map this step a lot of people who sell
info on courses and coaching miss this
step this is one of the most important
parts of your landing page because it
helps the prospect visualize where
they're going like how to get from point
A to point B so how to get from where
they are to their dream state that's
what you that's what you need to do once
they see the solution that's the exact
thing you need to do now
myobi this is this is a framework that
works extremely well and you might
choose to okay do your value stacking
and you know bring your value stacking
back to this place but it's ideal is
going to be a lot better for you if you
have your road map first when you have
the road map and then before you go on
to the value stocking but we're going to
explain that in a second so you want to
have a headline you want to have a
simple description and then you want to
have the road map so that's what we have
here your 10K month road map for the
next 60 days so sign up today and in 90
days from now you can be living a
completely different life that's exactly
what we have here then you have the road
map road map is simple just show them
all the phases from phase one to
whatever phase they're going to be at by
the time they get to their dream outcome
that's the same thing here you can see
like everything follows this particular
this landing page right here this
generated $1,500 in the first two days
of launch without sending any traffic
without any vssl sales for them nothing
this generated $1,500 in sales and this
is a $1,500 product so let's see the
pricing $1,500 right so it's to show you
that this works there's a structure
there's a framework for all these things
and this is what you need to
do same thing here we have the road map
as well that shows them learn a
marketable skill crate and offer I get
in front of clients sign first clients
cre studies fly whe skill right so
that's how you want to structure your
road map then the next step here is
going to be value stocking so you want
to have your headline you want to have C
content or deliverables with the pricing
and then you want to have CTA
so um if we go to the deliverables
you're going to see we have every single
thing that you're going to get from this
program stacked on top of each other
with the pricing so
here this is very good example sells for
$29.97 30 plus exclusive video courses
four times weekly coaching calls $500
per hour $500 per hour you can see every
single thing they're getting here and if
you go here this is not the exact okay
we actually did
something we value stack just a bit here
and then we value stack the again
towards the end of the page right so
like I said you have a brain you can
obviously structure some things where
you need to but you need to make sure
all these elements are all these
elements are on the page right you want
to make sure every single one of these
elements are on the page because
extremely important this especially when
it's with like high ticket pricing
people have like
um people have a lot of objections
towards purchasing something that high
ticket if it's low ticket like internet
money okay let's see some people might
be convinced a little bit easier but
when it comes to high tickets $1,500
courses people need to see everything
they're getting in detail you cannot say
okay we're not going to show you this or
this you need to show them every single
thing and make it very very clear for
them that this is a good value exchange
for their money that's what you want to
do and the reason you need to have all
these prices here is to increase
their increase their perspective like
sorry what what was I trying to say
right now um you're trying to increase
the perceive value that they have of the
program and when they see all the
pricing and they add it up it's going to
add up to like maybe crazy amount of
money and then when you come to the
pricing section you now drop that whole
drop all the objections that they have
by giving them a much lower price which
is going to be a steal for what they're
going to get so um that's it for Value
stacking you make sure your stacking
it's nonnegotiable you need to make sure
you do that right so now we go to the
reviews you just want to have your
headline have your Carousel with the
video or text reviews now I know a lot
of people like to you know just have
long testimonial just flowing down the
page endlessly which I've seen it works
for people who have like already who
have an insane amount of social proof
but if you don't have um an insane
amount of social proof that could also
work but it's going to be more ideal for
your landing page if you have if if you
have your reviews in a carousel like
this it's going to work a lot better
it's going to work a lot better for you
on this landing page we have we don't
have any social proof yet because the
new is the 2.0 version so we don't have
any um reviews we're going to be
updating that in the future so but for
this you're going to see that we have a
simple Carousel here that's to make it
easily schable for anyone who's on this
page and they see that okay um we have
multiple videos here we don't have to
scroll from top to bottom just to see
let's say 10 reviews or so we can just
scroll through them it's a lot easier
like the user experience is a lot easier
you don't want to piss off your users or
um have them spend an unnecessary amount
of energy
right then we move on to the next
section which is going to be your
pricing and I wanted to come back to
this video and actually digest this step
by step I know this is a lot and also if
you're still watching up to this point
this about 15 minutes in now just please
drop a like and also subscribe to the
channel and also drop any questions you
have um drop any questions you have so
um here we have the
pricing we have the headline we have the
value stacking and then we have the CTA
so the same thing we're doing with the
um with the value stacking section we
also want to Value stack um at the
pricing section we have once we have our
headline next thing we want to do is add
all the delivery boots that they're
going to get and then have the CTA to
maximize intent with the payment
processor logos under it so I'm going to
show you a typical example right now
so you can see here we have start of
scale your 10K per month cluding brand
today by joining today you get lifetime
access so brand Discovery $1,500 and
then we have all the deliverables here
we have the CTE and then we have these
payment processor logos and the reason
we have this payment processor logos is
so that
you you kind of um you give them a clue
that this is going to be a payment so
it's going to introduce the idea of
making a payment on the on the page it's
going to it's it's psychological right
if if there was nothing
here it's not going to obviously like
some people might click but when you
have this it makes it clear to them that
they're actually about to make a
purchase and it reduces the resistance
to make a purchase because they've seen
these things it's just psychological
there's something about it all right so
um yeah we'll move on to the next
section now the personal
story so you want to have a story that's
going to you know
put them in your shoes kind of right so
if you're a founder and you went from 0
to $10,000 a month or 0 to $1,000 a
month you want to give them a personal
story because in some way some people
are going to relate to it so you want to
also grab the attention of those people
and you know convert that the attention
and the emotions they're going to have
in relation to this story you want to
convert that into someone who actually
buys and not someone who just who's just
reading through the pre this gives it a
lot more personal touch and this is
something madzi does very very well and
he does it because it works so you need
to always make sure if you have a
personal story that you can share share
that is going to increase the likelihood
of them purchasing because then they see
that they are not alone in this journey
they the person who's actually selling
this has actually gone through this
process right that's how you want to
think about your personal story it's
going to be an extremely important
component if you have a really
interesting story that people people can
buy
into and Rel to so and then you want to
add the CT at the end to maximize intent
and that's what we have here um from the
desk of aad MTA April 2024 and we have
the
story so the next thing you need is your
FAQs your FAQ so you want to have your
headlines and just FAQ so you find the
10 7 to 15 most asked questions and you
just put them in an FAQ arrange them and
just put them in
accordians and yeah that's that's
literally it for your fqs who's this for
how much money do I need to start and if
you go to internet money as well we're
going to see the fqs here so this is
just to answer any questions they have
and remove any objections they may have
about the
program um so yeah and then you want to
have a call section so ideally you don't
want to have a call section for a
program let's say Lo program was $35
$500 no that's going to be a waste of
you know energy and effort it's only
it's only good it's only beneficial to
have it when you're selling a high
ticket product like $1,500 and that's
that's why we have it here so it's it's
going to be an attempt to win the
prospect back when they've gotten to
this state they haven't made a purchase
right so you want to use this
opportunity to call them back and have
them booking a call to speak with your
sales rep and hopefully give them more
reasons why they should buy this program
so that's how you should be that's how
you should be looking at it so headline
description to attempt win back and then
embedded call link always make sure it's
embedded don't put the link and then
have them go to another um website to go
click it to go book it people are lazy
so you want to make it as easy as
possible for them to take that action
that you
want the next thing we have here is the
futter and this is very very simple just
to close off your landing page the logo
the CTA the fter links very very easy
and you can obviously play around with
it and see what's and see what you get
around with here we have terms and
conditions and all this stuff for this
one we have we don't have any terms we
just have you know the header um the sub
headline and then the
C so that's it that's it for this 40
keep month landing page framework make
sure you make sure you have every single
one of these components as long as it's
necessary and also make sure that your
traffic your offer and your products are
nailed down if your offer traffic and
your products are nailed you're going to
make a ton of money and 40K per month is
actually on the low end of what you
could do to be honest you can do a lot
more than that there people printing
millions of dollars every single month
using this exact plan plan structure so
please like the video um subscribe to
the channel and also drop a comment if
you have any questions or you want to
just um drop anything you need to say
about this landing page framework also
if you need a landing page just click if
you need a landing page to sell your
info product your course for your
Consulting agency whatever you do click
the link in the bio schedule a call and
let's see how we can help you so we help
info people selling info um people are
selling courses people who sell
consultant and all these different
things we help them build learning pages
that are going to print them a lot of
cash so yeah that's it for this video
and I'm going to see you in the next one
goodbye
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