COMO TER CLIENTES DESDE O INÍCIO COMO TRANCISTA/ COMO ATRAIR CLIENTES ..

Summary

In this video, Mila, an experienced trancista, shares five essential strategies for beginners to attract and retain clients in the beauty industry, specifically in hair braiding. She emphasizes actively seeking clients, using WhatsApp lists and personalized communication to build trust, offering loyalty discounts, leveraging paid traffic with engaging before-and-after content, and creating content across multiple social media platforms. Mila highlights the importance of empathy, professionalism, and consistent marketing to establish authority and grow a loyal client base. Her practical tips empower newcomers to confidently start and succeed in their hairstyling careers.

Takeaways

• 😀 Building a client base from the beginning is crucial for success as a beauty professional.
• 😀 You need to actively seek clients rather than wait for them to come to you, especially when you're starting out.
• 😀 WhatsApp is a valuable tool for customer communication and can be more effective than just Instagram.
• 😀 Creating and maintaining a broadcast list on WhatsApp helps keep clients engaged and informed about your services.
• 😀 Offering personalized responses, such as voice messages, helps build trust and connection with clients.
• 😀 Use 'stock clearance' or 'inventory clearance' instead of 'promotions' to avoid training clients to only come for discounts.
• 😀 Collecting clients' contact information early and sending them updates helps keep them engaged even without social media posts.
• 😀 Offering discounts for repeat clients or creating a loyalty program can encourage them to return for services.
• 😀 Paid traffic campaigns (e.g., Facebook Ads) should highlight transformation photos or videos that showcase the results of your work.
• 😀 Diversify your content creation across multiple platforms like Facebook, Instagram, YouTube, and WhatsApp to reach more potential clients.

Q & A

Who is the speaker in the video and what is her expertise?

The speaker is Mila, a professional hair braider ('trancista') with 5 years of experience. She specializes in braiding techniques and shares advice for beginners in the beauty industry.

What is the main purpose of this video?

The main purpose of the video is to give beginner hair braiders five practical strategies to attract and retain clients and to build a successful career in the beauty industry.

Why does Mila emphasize actively seeking clients instead of waiting for them?

Mila stresses that new professionals should proactively reach out to potential clients because relying solely on clients to come naturally is not effective. Active outreach builds momentum and establishes a client base early on.

What role does WhatsApp play in client acquisition and retention according to the video?

WhatsApp is highlighted as a key tool for client communication. Mila recommends using it for personalized responses, broadcasting updates via lists of transmission, posting statuses, and maintaining direct contact to ensure clients feel valued.

What is a 'list of transmission' and how does Mila use it?

A 'list of transmission' is a WhatsApp feature that allows messages to be sent to multiple contacts individually. Mila uses it to notify clients about services, stock updates, courses, and promotions while maintaining a personal touch.

How does Mila suggest handling client communication to build trust?

She recommends responding in a personalized way, matching the client's preferred communication style (e.g., audio messages if the client uses audio). She emphasizes empathy, clarity, and providing detailed explanations to build trust.

What strategies does Mila suggest for encouraging clients to return?

Mila suggests offering discounts or loyalty incentives for repeat visits, such as 10% off for second appointments or using loyalty cards. She emphasizes that these small gestures encourage clients to return consistently.

How does Mila recommend using paid advertising or 'tráfego pago' effectively?

She advises selecting the most engaging photos or videos, especially transformation content showing before-and-after results. Paid ads should be targeted and followed up with clients through transmission lists for better results.

Why does Mila encourage creating content on multiple social media platforms?

Using multiple platforms like Instagram, WhatsApp, Facebook, and YouTube increases visibility and reaches clients who may only use certain networks. This approach ensures that potential clients can discover her services from different sources.

What mindset does Mila recommend for beginners in the beauty industry?

Mila encourages treating oneself as a salesperson and learning about marketing and client acquisition. She emphasizes persistence, proactivity, and using all available tools to grow a client base and achieve success.

How does Mila differentiate between promotions and 'queima de estoque'?

She explains that 'queima de estoque' (stock clearance) is different from regular promotions. It is used occasionally to clear old inventory for new products, so clients do not become conditioned to expect constant discounts.

What advice does Mila give for handling clients with communication difficulties?

Mila suggests showing empathy and adapting to the client's communication style. For example, if a client can only communicate via audio due to literacy issues, she responds using audio as well, ensuring inclusivity and personalized attention.