Cheap Airbnb’s are better. 

Free Short Term Rental Course by Sean Rakidzich
27 Dec 202216:48

Summary

TLDRThis video script offers practical advice for succeeding in the Airbnb industry with limited funds. Sean Rocky G, an experienced host with 150 properties, introduces 'rental arbitrage' and shares tips on securing free rent, furnishing efficiently, and staging properties to attract guests. He emphasizes the importance of treating it as a service business, focusing on customer service for five-star reviews, and tailoring the property to the local market and guest needs.

Takeaways

  • 💡 You can start an Airbnb business with very little money by buying cheap properties and furniture.
  • 🔑 The success in the Airbnb industry is more about providing a service rather than selling a product.
  • 🏠 Sean Rocky G, with experience in 150 properties, specializes in 'rental arbitrage' which allows operating on a budget.
  • 📈 B-class properties can be a good starting point due to less management and potentially more negotiation room for free rent.
  • 💰 Getting free rent is crucial for cash flow and can significantly reduce the initial investment in a property.
  • 🛋️ Starting with smaller units like studios can reduce furnishing costs and make the property more appealing with less effort.
  • 🎨 Using accent walls and strategic design can make a property look more expensive and appealing on a budget.
  • 🌿 Investing in basic furniture and staging props that can be reused across multiple properties can save on costs.
  • 📸 Templating, or using a single design for multiple units, can reduce photography and editing expenses.
  • 💡 Addressing lighting issues with strategic design and wall colors can overcome limitations of B-class properties.
  • 🤝 Treating the business as service-based and focusing on customer service can lead to better reviews and occupancy rates.

Q & A

  • What is the main point Sean Rocky G is trying to convey about Airbnb in the video?

    -Sean Rocky G emphasizes that Airbnb is a service-based business rather than a product-based one, and success can be achieved even with limited initial capital by focusing on providing a good service and managing properties effectively.

  • What is 'rental arbitrage' as mentioned by Sean in the video?

    -Rental arbitrage is a strategy where one rents out properties that they do not own on platforms like Airbnb, profiting from the difference between the rental cost and the revenue generated from short-term guests.

  • Why might a landlord be more willing to offer free rent for a B-class property?

    -A landlord might offer free rent for a B-class property because it is often less managed and may have more empty spaces. The landlord is more willing to accommodate tenants to fill the vacancies and improve occupancy rates.

  • What are the advantages of targeting B-class properties for Airbnb rentals?

    -B-class properties may offer advantages such as less competition for tenants, the possibility of negotiating free rent, and the opportunity to upgrade the property's class through renovations, thus increasing its appeal and rental income.

  • What is the significance of choosing a studio apartment over a one-bedroom for a low-cost Airbnb setup?

    -A studio apartment is generally cheaper to furnish and maintain due to its smaller size. It requires less decor and can be made appealing with fewer furnishings, thus reducing initial costs.

  • How can a smaller square footage property save costs in furnishing and decorating?

    -A smaller property requires fewer items to furnish and decorate, such as needing a smaller dining table or fewer pieces of wall decor. This can significantly reduce the overall cost of setting up the rental space.

  • What is the benefit of focusing on properties with amenities like a pool or gym?

    -Properties with amenities are more attractive to guests and can command higher rental rates. They also perform well on Airbnb's search algorithm, increasing visibility and booking potential.

  • Why is it recommended to start with the basics when furnishing multiple properties on a budget?

    -Starting with the basics allows you to spread the cost of additional decor, such as mirrors and plants, across multiple properties. This approach saves money and provides flexibility to adjust the decor as needed for each property's unique features.

  • What is 'templating' in the context of setting up Airbnb properties?

    -Templating refers to using a single design or set of photos that can represent multiple similar properties. This method saves on the costs and time associated with unique photography and editing for each property.

  • How can the use of dark wall colors help with poor lighting in a property?

    -Dark wall colors can make a space feel more intentional and comfortable despite poor lighting. They allow for more flexibility with shadows and exposure in photos, enhancing the appeal of the space.

  • What is the importance of treating Airbnb as a service-based business rather than just focusing on the property itself?

    -Treating Airbnb as a service-based business means focusing on guest experience and satisfaction. This approach can lead to better reviews and higher occupancy rates, as guests appreciate the personalized service and attention to their needs.

Outlines

00:00

🏠 Starting Airbnb with Limited Funds

Sean Rocky G, an experienced Airbnb host with 150 properties across eight cities, emphasizes that success in the short-term rental industry is possible even with minimal cash. He introduces the concept of rental arbitrage and shares tips for starting with a low-cost property. Sean explains that B-class properties, often poorly managed, can offer opportunities for free rent and partnership with landlords. He advises on the importance of appealing property presentation on a budget, choosing the right furniture, and negotiating with property owners for better terms.

05:00

🛋️ Furnishing and Staging Properties on a Budget

The video script discusses strategies for furnishing and staging properties affordably. Sean suggests starting with smaller units like studios to reduce furnishing costs and recommends using accent walls and creative lighting to enhance the appeal of the space. He also touches on the benefits of choosing B-class properties with amenities like pools and gyms to attract larger groups. Sean introduces the concept of 'templating' for property design, using a single set of photos for multiple listings to save on costs. Additionally, he advises on the use of staging props and the importance of professional-looking photos to attract bookings.

10:00

🎨 Designing for Photos and Guest Experience

Sean highlights the importance of creating a design that not only looks good in photos but also serves the guests well. He discusses the use of dark wall colors to complement neutral furniture and suggests incorporating pops of color for visual interest. Sean also emphasizes the value of good design basics, such as using vintage books, fake plants, and black items to create a cohesive look. He advises on the practicality of the design for guests, ensuring that the property meets their needs for longer stays, such as having a fully stocked kitchen and providing a good dining experience.

15:02

🤝 Service-Based Business and Customer Connection

In the final paragraph, Sean stresses that Airbnb is a service-based business, not just a product-based one. He advises hosts to connect with their guests, offering a personalized service that goes beyond the physical accommodation. Sean suggests that by treating guests well and ensuring a positive experience, hosts can secure five-star reviews, which are crucial for high occupancy rates. He also discusses the importance of understanding the target customer and tailoring the property's design and amenities to meet their expectations, whether they are looking for a short-term stay or an extended one.

Mindmap

Keywords

💡Airbnb

Airbnb is a platform that allows individuals to rent out their properties to travelers for short-term stays. In the video, it is the central theme as the speaker discusses strategies for being successful on the platform with limited funds, emphasizing the importance of treating it as a service-based business rather than a product-based one.

💡Rental Arbitrage

Rental Arbitrage refers to the practice of renting a property with the intention of subletting it for a profit. The speaker mentions this as a 'secret path' to success on Airbnb, especially when starting with limited capital, as it involves using properties that one does not own to generate income.

💡B-Class Property

A B-Class property, as described in the script, is a mid-tier property that may not be managed as well as higher-class properties. The speaker suggests that such properties can be an opportunity for Airbnb hosts due to the potential for lower rents and the possibility of negotiating free rent periods to offset initial furnishing costs.

💡Free Rent

Free Rent is a strategy mentioned where the property owner offers a period of rent-free occupancy, often to fill vacant units or to attract tenants willing to invest in the property's improvement. The speaker highlights this as a crucial aspect of reducing initial costs when starting with a low budget.

💡Staging

Staging in the context of real estate refers to the process of preparing a property for sale or rent by making it visually appealing to potential clients. In the video, the speaker discusses using staging to make a low-cost property look attractive on Airbnb, including the use of 'staging props' to enhance photos.

💡Accommodations

Accommodations encompass the living space provided for guests, including amenities and furnishings. The script discusses the importance of providing quality accommodations on a budget, such as choosing the right furniture and decor to make the space inviting for Airbnb guests.

💡Decor

Decor refers to the decorative elements used to enhance the appearance of a space. The video emphasizes the role of decor in creating an appealing Airbnb listing, suggesting ways to achieve this affordably, such as repurposing free furniture and using pops of color to make a space stand out.

💡Service-Based Business

A service-based business focuses on providing intangible services rather than physical products. The speaker argues that treating Airbnb as a service-based business, where the focus is on guest experience and satisfaction, is key to success, regardless of the property's luxury level.

💡Customer Service

Customer service involves the interactions and assistance provided to customers to ensure their satisfaction. The script underlines the importance of customer service in the Airbnb business model, suggesting that connecting with guests and offering a concierge-like service can lead to higher ratings and reviews.

💡Photography

Photography in this context is about capturing images of the property to list on Airbnb. The video mentions the use of professional photography and 'templating' to save costs, where a single set of photos is used to represent multiple similar properties.

💡Design Basics

Design Basics refers to fundamental principles of interior design, such as color coordination, balance, and the use of space. The speaker advises on using these principles to create a cohesive and appealing look for Airbnb properties, even on a tight budget, by focusing on accent walls, plants, and pops of color.

Highlights

Starting an Airbnb business with little money is possible through strategic property and furniture choices.

The key to success in the short-term rental industry is treating it as a service-based business, not a product-based one.

Sean Rocky G shares his expertise of managing 150 properties across eight cities, focusing on rental arbitrage.

Tips for a low-cost property include targeting B-class properties that are not well-managed for better negotiation opportunities.

Free rent can be a crucial aspect of starting with low cash, as it reduces initial investment costs.

B-class properties may offer more flexibility and partnership potential with landlords for new entrants to the market.

Starting with a studio apartment can be more cost-effective due to lower furnishing and maintenance costs.

Choosing the right property size and layout can significantly impact furnishing costs and rental appeal.

Diversifying property types, such as three-bedroom apartments, can cater to larger groups and leverage community amenities.

Strategically furnishing properties with basic essentials and reusing staging props across listings can save costs.

The concept of 'templating' in property design can reduce costs on photography and create a consistent brand image.

Addressing lighting issues in B-class properties through design choices can enhance the appeal of the property listing.

Repurposing free or discounted furniture can be a thrifty way to furnish properties while maintaining quality.

Design basics such as accent walls, pops of color, and strategic decor placement can elevate property appeal on a budget.

The importance of customer service in ensuring positive reviews and maintaining high occupancy rates.

Tailoring the property's design and amenities to the specific needs of the target customer base, such as hospital staff or tourists.

The significance of location in determining the type of customer and the design approach for the property.

Creating a connection with guests and offering concierge-like services can lead to higher ratings and better reviews.

Transcripts

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hot take you can have very little money

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and make money on Airbnb you can start a

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cheap property buying cheap furniture

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not having much cash in your pocket and

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you can still be successful in this

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industry everybody that you see on the

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internet screaming that they're losing

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money just did it the wrong way and in

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this video we're gonna get to the truth

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which is that this is a service based

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business and not a product based

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business which is great for you if you

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really care about starting something and

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you plan on doing a good job right if

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you plan on doing well even if you don't

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have much cash in your pocket you can

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succeed in the short-term industry my

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name is Sean Rocky G sure I have about

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150 properties eight different cities

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and one of my specialties is doing

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Airbnb with properties that you don't

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have to own it's called rental Arbitrage

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and that is really the secret path to

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doing this on the cheap let me give you

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some tips for your first low-cost

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property let's go Welcome Back YouTube

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world you know surprisingly enough I'm

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actually in a cheap property as I'm

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shooting this video we just executed a

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deal with a building that was probably a

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C-Class property and a multi-family

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Syndicate bought it and they're

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renovating and they're putting granite

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countertops in you know they're putting

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new laminate flooring like stuff to make

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the place more pretty and so now it's

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like a b-class property and our rents

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are under 1300 a month for our rents

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here and this is Houston and so in this

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space under 1300 a month is not a nice

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property if you wanted a nice property

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you'd be looking at Seventeen hundred

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dollars a month in rent 1800 a month in

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rent stuff like that sometimes people

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are paying twenty one hundred dollars a

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month in rent for a single one bedroom

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property that's on Airbnb and you know

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it could even go higher from there but

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the point here is is that you could have

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a price competitive product and if you

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do it in a Thrifty way you can still

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have it look appealing and I want to

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give you advice for that appeal side for

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making a property that will perform even

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though you spent thousands less than

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your competitor your nightly rate is

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going to be tens of dollars less than

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your competitor as well so it all comes

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out in the wash so let me tell you about

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how we do it Thrifty first thing you

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should know is that with b-class

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properties they tend to not be managed

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well and because they're not managed

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well there's going to be a pro and a con

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here

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um one of the pros of this is that the

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landlord will have less occupants and

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he'll have more empty space so he's more

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willing to say yes to you he's also more

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willing to give you free rent because he

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just needs some people least up and if

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somebody's under 85 occupancy for their

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property it's less likely that they're

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going to get that thing filled inside of

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four months you know if they haven't

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done a good job already so asking them

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for a couple months of rent for free is

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going to really be no skin off their

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back right because they're like bird in

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the hands or two in a bush so you're

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going to be able to get free rent which

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is an important part of this it could

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cost you five or six thousand dollars

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per door that you stage but if you can

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get three thousand or four thousand

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dollars of free rent now your actual

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total launch costs as long as you

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generated revenue for the two or three

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months will be more like three thousand

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two thousand dollars of actual cost per

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door this is a big deal free rent will

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be the key to recuperating your cash

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invested you're still gonna have to have

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to cash out of pocket but you can work

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out deals for that too in this economy

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I'm gonna tell you about how to do that

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here in a second but still with the cash

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invested you can recuperate the cash

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inside of four or five months and you

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can do it all over again now the cons of

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a property that is poorly managed is the

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main inside which means that when you go

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walk properties that are b class or C

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Class properties you're looking for

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Diamonds in the Rough where you can tell

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the management really cares about what

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they're trying to pull off they just

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need a little help if you find a slum

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Lord somebody who's like really evasive

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to doing like maintenance and you see

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like there's maintenance issues across

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the property I would ask pointed

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questions about how they fix this or you

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know who's the maintenance person on

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site try to get a hold of that means

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person and talk to them about how work

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orders are handled you want to make sure

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that you're not walking into a property

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where the landlord will just forget that

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you exist once he gets your rent check

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this really is a partnership and you

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need to treat it that way landlords that

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buy b-class Properties or C-Class

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properties tend to be more Scrappy so

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they're more likely to see this as a

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partnership which will be good for your

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future endeavors picking up more doors

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more buildings as they grow their

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portfolio this can be an opportunity for

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you to also grow your portfolio with the

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same single landlord and another tip if

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you're short on cash and you're trying

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to launch your first property go with

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this studio instead of a one bedroom and

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go with maybe something that's like 450

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to 500 square feet as opposed to

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something that's like 800 square feet

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because the studio will cost about a

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thousand dollars less to furnish just

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because that wall is not there you don't

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have to worry about the Decor on either

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side you might even need to do less

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painting Now accent walls are a great

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way to make your place look interesting

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on very little money or very little

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creativity and with the studio one

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accent wall covers everything and on the

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topic of square footage the more square

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footage you have to fill the more Decor

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you'll need to buy because in order to

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make a good looking short-term rental

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you don't want the place to look Barren

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or unnecessarily minimalist without a

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plan and so you'll have to fill your

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walls or Corners your spaces and to have

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a slightly smaller square footage space

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it's just easier to make more happen for

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less money with that instead of a six

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person table a four person table or

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maybe even one that only seats three

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like a round one instead of having two

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nightstands and a dresser and a wall of

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shelves and plants and stuff like that

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you might just need one night stand an

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easel mirror and a couple of plants

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because the less square footage of the

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space this really does save you a lot of

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money and will go a long way now the

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other side of this from my experience my

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seven years doing this you will

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eventually want to diversify maybe pick

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up some three bedroom or four bedroom

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floor plans and you can do a great job

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of picking up three bedroom floor plans

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in like Garden style Apartments like

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b-class apartments that have a pool has

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a gym still sleeps a good amount of

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people because it's a three bedroom but

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the rents are going to be a little bit

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cheaper and you won't have to go through

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all the repairs and Renovations that a

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house would need so you can service

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groups of people like you can sleep nine

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or ten people in a three-bedroom

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apartment just fine and it will pop up

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well on airbnb's search algorithm

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because you'll have those amenities

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you'll have an outdoor grill a pool gym

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things like that so an amenitized

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b-class Community is a great alternative

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to a house because if you got a house

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and that house has a yard in order to

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perform well on Airbnb in my experience

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with the single family home you have to

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do a lot of work on the yard space the

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yard space would be That Make It or

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Break It amenity that gets people to

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book your home at a good nightly rate

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once you start to get more into the

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luxury side of short-term rentals a good

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Decked Out yard is like the one thing

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that you have to have with the house

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because if you have an expensive house

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without an awesome yard there's just way

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too many out there that have it and this

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is where you will actually start to lose

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your competitive Advantage so while

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you're still getting your cash right

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three bedroom floor plans like 1100

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square foot three bedroom apartments

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with pools and gyms is going to be your

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move and so you'll diversify you'll do

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Studios and you'll do three bedrooms and

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you'll keep doing them in apartments

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because they have the amenities that you

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need maintenance is cheaper it's easier

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to get the free rent now additionally as

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you start to launch multiple properties

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at the same time this is where you're

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not super cash broke because you're

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doing four or five doors at once but

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let's say you need to stretch your cash

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on four or five doors because you you

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know maybe have 20 000 bucks and you're

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trying to get Five Doors done for 20

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grand that's a tall order isn't it well

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you could just do the bed and the

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headboard and the table and the TV and

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the couch and stuff and you could get

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the very Basics probably for a three

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grand or 3 500 per door unless you use a

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magic trick which I'm going to talk to

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you of course in this video other things

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you can do but if you did buy everything

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out right new you could probably get it

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done for just over three grand for all

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the basics in a studio and after that

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you probably spend another fifteen

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hundred or two thousand dollars on what

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I would call staging props now you will

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eventually buy all of these staging

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props for every single unit but you're

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going to skate on this you're going to

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get a stand-up mirror and these really

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extravagant fake plants and you're gonna

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get books and baskets and stuff that

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fills up the photos to make the photos

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more like a full-on Decked Out Airbnb

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more like home and for all five

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Apartments you will move a thousand

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dollars worth of stuff from door to door

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to door and get all those photos taken

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and as you collect Revenue because

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remember you should be getting free rent

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on these deals anyway you get eight

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weeks of rent for free as you start to

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collect revenue on some of these doors

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you will buy extra plans and you'll buy

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extra mirrors and you'll complete the

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staging of your listing with all those

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little knick-knacks as you get the cash

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for it but you could save six thousand

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or eight thousand dollars on a launch by

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not buying five x the decor only buying

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one extra decor and shoving that stuff

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around for your photo shoots we're

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actually doing that right here because

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we're doing something called templating

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and let me kind of give you another

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secret when you pick up 16 properties

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like I'm doing with this building here

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we have 16 units we're picking up we're

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doing something called templating now

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templating is where you buy very basic

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Furniture very basic stuff and let me

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show you some photos this one set of

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photos will be relevant for four

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separate airbnbs and then another set of

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stock photos will be representative of

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another three or four airbnbs as well we

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take one design with a very key accent

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wall color very key plant distribution

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very easy to Stage layout and we take

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one set of photos but we keep staging

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four units and the other three we never

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take photos of the other three because

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they're identical so you can save money

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on professional photography you can save

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time on the photography you can save

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time on the photo editing there's a

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bunch of cost reduction here and at this

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point too you get to use the props now

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because we have a brown theme here and a

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blue theme here for this property we

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have two sets of staging props which

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means we've spent double the money but

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we're not cash broke like I said in your

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case you might only want to go with one

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actual design theme now one thing I do

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want to bring up since we're on the

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topic of the photos that I I just showed

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you this listing has a terrible lighting

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situation because it is a b-class

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property there's actually no ceiling

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light in the living room for this place

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which means we have to buy external

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lights floor lamps other stuff like that

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but we haven't found any that we like

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yet so we just have gone with the basic

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like table side lamp kind of look for

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now now we were able to offset what

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could have been an obvious lighting

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issue by the way that we did our design

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very specifically our wall color because

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we're using neutrals basic neutrals

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whether they're the Grays the blues the

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Browns we are choosing accent wall

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colors that will allow our furniture to

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feel more present in the photo make it

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feel more intentional and that dark wall

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color allows us a little bit more

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flexibility with shadows it allows us a

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little bit more freedom to run with

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manipulating exposure and it just gives

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the listing a little bit more

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personality a little bit more texture

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and it makes the darkness make sense the

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fact that there's not as much light in

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some of these photos it makes it easier

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to make sense ends of the darkness

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because the wall color is dark things

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are supposed to be a little bit darker

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it just makes the darkness more

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comfortable and so if you are doing

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mid-class properties like like the ones

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that I'm talking about here cheaper ones

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and you're buying neutral Furniture like

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dark Grays or dark Blues consider using

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a dark wall color that accents your

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neutral furniture and then let Pops of

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color like like really bright greens or

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are like really bright yellows like

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little bits of Pops of color let those

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come forward in your photos to start to

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give your listing that personality that

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it would need to still perform well on

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Airbnb you'll also notice that we have a

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couple photos that are just for the sake

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of making it look like somebody

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professional did this we've got the

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chair with the mirror and the plant and

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then we get that stand-up mirror with

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the plant behind it I will tell you that

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that's my signature move the easel

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mirror with the plant that whole thing

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that's my thing anytime that we have a

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blank bedroom that's just Barren and

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ugly looking and we need to fix it fast

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we'll get a throw blanket some nice

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pillows a stand-up mirror and a really

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tall plant that fans out and that alone

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will flip your bedroom from look talking

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like nothing to looking like this

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minimalist intentionally designed this

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way looks good kind of thing of course

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it's not the best bedroom in the world

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but again we're not doing a luxury

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property we spent maybe 900 on

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everything that you see in that bedroom

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and that is saying something when trying

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to ball out on a budget so now let's get

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Thrifty let's get really really Thrifty

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like I was saying you could actually not

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spend money on full priced stuff and

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right now this economy is one of those

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economies where you could really start

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to save some money there are people

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legitimately just giving away their

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Furniture right now just handing it off

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like somebody please take my stuff I

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can't afford my lease anymore my

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landlord wants to be gone I don't have

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time to sell the furniture and I don't

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want to spend the money to store it so

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we'll just give it away you can get a

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lot of free furniture right now and you

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can repurpose that furniture into

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whatever your next place is and

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thankfully like I said a lot of people

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have been doing this wrong they thought

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this was a product based business they

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bought really expensive product they

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bought really good furniture they

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overspend and now they got to give it

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away so you can do this now let's say

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you pick up a bunch of lamps a bunch of

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like couches and beds and stuff the only

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things you're really going to spend

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money on are like little bits of Decor

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that really unify everything that you

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purchase accent wall painting or accent

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wall design it doesn't have to be paint

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you can do a plant wall you can do other

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things but you'll spend a little bit of

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money on decorn design and accents and

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then you might spend 15 20 per lamp

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shade and buy different colors of

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lampshades and then 15 20 per pillow and

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buy different color of accent pillows so

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now that that staging props thing will

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have an array of different color lamp

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shades so that way when you take photos

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you take the white stupid lampshade off

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the top of this one lamp and replace it

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with a charcoal one or a sky blue one

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something that's just more congruent

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with the space and it's not expensive

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just like the girls who go out like to

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prom and then return the dress later you

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could actually even return these land

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Shades after you do the photo shoot and

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just replace it with the white one that

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you own you could literally get away

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with that these are little details that

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people really don't actually care about

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in space but when you take these photos

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and you want a good concurrent design

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and the photo matters so much then yes

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switch out a lampshade for 15 or 17

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bucks change out the pillows and find

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one that just works best for the photo

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because even if you don't keep like a

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literal lime green pillow on the bed

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throwing a lime green pillow on the bed

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for the photo might be one of the most

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important things you could do just for

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the sake of your photo and make sure you

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do a little bit of reading on design

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Basics because you'd be surprised how

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far having just a couple of vintage

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books having a couple of fake plants

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having a black item like a black vase or

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a black statue that you can incorporate

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into photos and having pops of bright

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color along with large amounts of deep

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dark saturated color and how these all

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can come together and you can just keep

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replicating variations of the same

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design you'll be not only surprised but

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impressed with yourself at how far you

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can make the same five items go for the

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sake of photo shoots like we literally

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will move like a little flower or a

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little plant from room to room to room

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to include it in our shots if we have

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nothing else to work with this is

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Scrappy stuff guys and my last bit of

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advice for you on this I think when it

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comes to actually designing your place

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remember that you are trying to serve as

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a guest right we're not just trying to

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appease them with the photos to get them

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to book with us but we have to make good

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on our delivery once somebody does book

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with us so like I said this is a service

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based business you're going to be

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selling yourself the conversation that

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you have with somebody connect with them

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ask them questions help them have a

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wonderful stay and this is going to be

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one of the easiest ways to get five star

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reviews with a product then people say

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oh this was like a 2.5 star hotel but

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make sure that their connection with you

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is the bar that you're holding for the

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review that you're asking for because if

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you are completely disconnected from the

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guest then yeah they're going to review

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your home on what they believe to be a

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five-star scoring for hotels or

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something but when you make it very

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clear that what you provide is a service

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like hey you're going to stay in my

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place I've made the place for you I've

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set it up I'm going to help you find

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restaurants and other things to go to

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the amount of service that you're giving

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them beyond the stay itself is going to

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be Paramount to the five-star review

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that you can get now as far as the kind

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of customer that you're serving you

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might find that you're near a hospital

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like we are walking distance from one of

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the Methodist hospitals right here which

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means that our kitchen might be one of

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the most important things that we can

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offer here because people who are

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staying for an extended period of time

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will want to stay at home and cook they

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need a good sturdy dining table they

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need a fully stocked kitchen and they

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need ample amounts of eating utensils

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drinking utensils everything that they

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can come and kind of settle in now I

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will recommend that you have a washer

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and dryer on site if you also want to

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have longer stays I would recommend that

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you have a gym if you want to have

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longer stays if you're going to have

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longer stays I'd recommend more neutral

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and safe than soft colors and I think

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this darker wall color will do just fine

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we'll find out but braver design Styles

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tend to be good for short-term impulsive

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stays people who want to stay somewhere

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kind of cool for a few days those more

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Brave design Styles will get somebody

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who knows if they're not really staying

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too long to want to try to experience

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something new if you want to get longer

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stays people are going to be more

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Discerning about where they stay and

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they're going to be looking for signs

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that they're not going to regret their

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choice so swing for the fence and doing

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some sort of weird thing or making the

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place entirely pink or something like

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that won't be something that people want

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to stay very long for they might want to

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stay there a couple of days so be

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mindful of where your property is

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geographically located to like points of

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interest and that will help inform some

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of your market research and what type of

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customer you should expect to have but

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again at the end of it all whether you

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have a luxury product you have a cheap

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product whether or not you just knocked

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out of the park with like the like Fendi

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wallpaper or whether you went to Ross

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Dress for Less for your Decor if you

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service your customer and treat this

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like a service based business connect

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with them through the messages right

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away try to give them a service via

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concierge as the value add you're going

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to get five star reviews for your cheap

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place and airbnb's algorithm is so heavy

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on occupancy and five star reviews right

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now thank you so much for watching this

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video guys and as always I'll see you on

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the other side

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[Music]

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thank you

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