Aula 2: O que é AMAZON.COM

Summary

This video script is a passionate second lesson in an Amazon selling training module, emphasizing the importance of foundational knowledge over quick fixes. The speaker discusses the pitfalls of not having a strong base and shares insights on various selling strategies, including retail arbitrage, online arbitrage, and wholesale sourcing. They dispel myths about competing with Amazon and highlight the platform's vast opportunities, encouraging viewers to learn about account setup, product analysis, and sales management tools. The script is a call to action for viewers to engage with the content and prepare for the next lessons, promising a deep dive into Amazon's marketplace dynamics.

Takeaways

• 📚 The speaker emphasizes the importance of foundational knowledge in Amazon selling, rather than just focusing on quick wins.
• 🛍️ The training module is designed to familiarize participants with selling on Amazon in the United States, covering various aspects from account setup to product analysis.
• 🚀 The speaker mentions the high turnover of Amazon sellers due to a lack of foundational understanding, which the training aims to address.
• 💡 There's a focus on the difference between emotional decision-making and informed decision-making, with the training promoting the latter for long-term success.
• 🏢 The training covers various business models, including retail arbitrage, online arbitrage, wholesale sourcing, and the reasons why dropshipping is prohibited on Amazon.
• 🔍 The use of tools for product analysis, search, and sales management is highlighted as crucial for navigating the Amazon marketplace.
• 📈 The script discusses the significant revenue share that Amazon takes from sellers, dispelling the myth that Amazon is in direct competition with third-party sellers.
• 🛑 The speaker refutes the myth that Amazon competes with sellers, explaining that Amazon benefits from the sales made by third-party sellers through fees and subscriptions.
• 💼 The importance of having an individual or professional account in the U.S. for purchasing products is mentioned, along with the benefits of business purchases.
• 📊 The training will delve into account opening, with the goal of having participants make an informed decision about whether the business is right for them.
• 🌐 The script touches on the global nature of Amazon, with sellers and products from all over the world being part of the marketplace.

Q & A

What is the main focus of the video script?

The main focus of the video script is to provide an educational session on selling on Amazon in the United States, emphasizing the importance of having a strong foundation and understanding the various aspects of Amazon selling.

What does the speaker mention about the anxiety of delivering content that people want to hear?

The speaker mentions that due to the anxiety of delivering what people want to hear, they sometimes fail to deliver the foundational content that people may not like but is essential for long-term success in selling on Amazon.

What is the significance of having a personal or professional account in the United States for Amazon selling?

Having a personal or professional account in the United States is important for Amazon selling as it allows sellers to operate within the legal and tax frameworks of the country, which is crucial for long-term business sustainability.

What are the different ways to source products for selling on Amazon mentioned in the script?

The script mentions several ways to source products for Amazon selling, including retail arbitrage (buying from physical stores), online arbitrage (buying from websites), and wholesale sourcing (buying in bulk from suppliers).

Why is the speaker against dropshipping on Amazon?

The speaker is against dropshipping on Amazon because it is prohibited by Amazon's policies, and engaging in such practices can lead to account suspension or other penalties.

What is the speaker's view on the importance of understanding the Amazon selling process before starting?

The speaker believes that understanding the Amazon selling process is crucial before starting, as it helps in making informed decisions and avoiding common pitfalls that lead to failure.

What percentage of Amazon's sales does the speaker claim is made up of third-party sellers?

The speaker claims that 78% to 80% of Amazon's sales are made up of third-party sellers, indicating a significant opportunity for individuals to sell on the platform.

What is the speaker's advice for new sellers regarding investment in their Amazon business?

The speaker advises new sellers to start with what they have and invest wisely as they grow, emphasizing that success in Amazon selling is not about having a lot of money initially but about making smart decisions and scaling up gradually.

How does the speaker address the myth that Amazon competes with third-party sellers?

The speaker refutes the myth by explaining that Amazon outsources sales to third-party sellers and benefits from their transactions through fees, making it in Amazon's best interest to support sellers rather than compete with them.

What is the significance of the 'sold by' notation on Amazon product listings?

The 'sold by' notation indicates that the product is being sold by a third-party seller rather than Amazon itself, which is important for buyers to know as it affects factors like shipping and customer service.

Why do people continue to buy products on Amazon even if they might be cheaper elsewhere?

People buy products on Amazon for the convenience of finding almost anything they need in one place and the reliability of Amazon's brand. Additionally, Amazon's fast delivery options and the ability to discover products through its search algorithm contribute to customer loyalty.