Desain Produk dan Infiltrasi Teknologi untuk Meningkatkan Penjualan Gula Merah Industri Rumah Tangga

Summary

In Boli Village, Bone Regency, the local community thrives by producing brown sugar from sugar palm sap, a vital source of income for many families. However, the industry faces challenges, including manual labor, poor packaging, and unclear profit margins. Muhammadiyah University of Makassar and Almari Samadani University step in through a community service program, introducing technology and solutions to improve production and packaging. With the help of these grants, the village’s brown sugar industry is set to grow, offering high-quality products to the wider market while benefiting the community's livelihood.

Takeaways

• 🌴 The community of Boli Village, Bone Regency, lives alongside a sugar palm forest.
• 🌾 Farmers in the village climb sugar palm trees daily to collect sap and process it into brown sugar.
• 🍬 Brown sugar is both a staple kitchen ingredient and the main source of livelihood for many local families.
• 💪 The manual stirring process of making brown sugar is physically demanding and tiring for the farmers.
• 📦 Simple packaging limits the product's appeal to the broader public.
• 📉 Profit and loss calculations in the brown sugar business are often unclear, making operations informal.
• 🏫 Muhammadiyah University of Makassar and Almari Samadani University intervened through community service programs to help the village.
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• ⚙️ Technology and machinery are being introduced to make brown sugar production easier and more efficient.
• 💰 Villagers are being educated on production costs and financial planning to improve business management.
• 🙏 Village partners expressed gratitude for grants and support from the universities, hoping it benefits their livelihoods.
• 🎯 The village encourages visitors to come to Boli for high-quality brown sugar, signaling pride in their product.

Q & A

Where is the community featured in the video located?

The community is located in Boli Village, Bone Regency.

What natural resource is central to the villagers' livelihood?

The sugar palm forest is central, as villagers collect sap from sugar palms to make brown sugar.

How do villagers traditionally process brown sugar?

Villagers manually stir the collected sap and then process it into brown sugar together with their families.

What are the main challenges faced by the brown sugar producers in Boli Village?

Challenges include physically tiring manual stirring, simple packaging that reduces market appeal, and unclear profit and loss calculations.

Which universities are involved in supporting the Boli Village community?

Muhammadiyah University of Makassar and Almari Samadani University are involved through community service programs.

What kind of support did the universities provide to the village?

They introduced technology to ease the production process, provided guidance on packaging, and helped clarify production costs and capital requirements.

How did the villagers respond to the support from the universities?

The villagers expressed gratitude for the technology grant and assistance, hoping it would improve productivity and enhance their livelihood.

Why is packaging important for the brown sugar business in Boli Village?

Better packaging can make the product more appealing to consumers, potentially increasing sales and public interest.

What impact does technology have on the brown sugar production process?

Technology reduces the physical labor involved in manual stirring, making the process easier and more efficient for villagers.

How can outsiders obtain high-quality brown sugar from Boli Village?

Visitors can come directly to Boli Village to purchase the best quality brown sugar produced there.

What is the significance of brown sugar to the villagers beyond being a food ingredient?

Brown sugar serves as the main source of livelihood for many families, supporting their income and daily life.

What role does clear financial planning play in the villagers' business?

Clear profit and loss calculations help manage the business effectively, ensuring sustainability and better decision-making.