PROPOSAL STUDI KELAYAKAN BISNIS-PENDIRIAN USAHA "GUYON CAFE" (KELOMPOK 8)

Summary

The video presents a business feasibility study for 'Guyon Cafe,' a culinary business targeting young people and students in Medan. The proposal highlights the cafe's mission to provide quality food, affordable prices, and a comfortable atmosphere for gatherings and studying. The business plan addresses various feasibility aspects, including legal, environmental, market, and financial considerations. With an initial investment of 80 million rupiah, the cafe aims to generate significant profit while facing challenges such as competition and fluctuating raw material prices. The proposal emphasizes strategic marketing and a focus on customer satisfaction.

Takeaways

• 😀 Guyon Cafe aims to cater to young people and students by offering a comfortable space for studying, socializing, and enjoying affordable food and drinks.
• 😀 The business is located in Medan, Indonesia, tapping into the growing food and beverage sector in the region.
• 😀 The vision of Guyon Cafe is to provide high-quality food and service while maintaining affordable pricing, focusing on customer satisfaction.
• 😀 The mission involves creating a welcoming environment for students and young professionals to relax and work, alongside offering great food and beverages.
• 😀 Legal requirements for the business, such as permits and licenses (e.g., KTP, IMB), are manageable and straightforward to obtain.
• 😀 Guyon Cafe will be structured into production, finance, and service divisions, with skilled employees in each area to ensure smooth operations.
• 😀 The business faces risks like equipment breakdowns, customer complaints, and employee-related issues, but these can be mitigated with proper management and training.
• 😀 The business will rely on reliable kitchen equipment, high-quality service tools, and skilled employees to maintain operational efficiency.
• 😀 Initial capital of 80 million Rupiah is needed to set up the business, and it will be profitable once it reaches full capacity, based on customer volume.
• 😀 Marketing efforts will focus on social media promotions, discounts, and word-of-mouth to attract students and young professionals to the cafe.

Q & A

What is the business concept behind Guyon Cafe?

Guyon Cafe is a culinary business aimed at providing a comfortable space for young people, particularly students, to relax, hang out, and work. It offers a variety of food and drinks, ranging from light snacks to heavier meals, in an environment suitable for studying or socializing.

What is the main purpose of the proposal presented by the group?

The purpose of the proposal is to fulfill the requirements of a business feasibility study course, act as an entrepreneurial initiative to open a business, and provide students with real-world business experience by evaluating the feasibility of starting a business like Guyon Cafe.

What are the key aspects of the business's vision and mission?

The vision of Guyon Cafe is to create a superior business with the best quality. Its mission is to offer the best service, based on customer satisfaction, and provide high-quality food and drinks at affordable prices.

What legal documents are necessary for establishing Guyon Cafe?

The required legal documents include an identity card (KTP), a Building Permit (IMB), a Business Premises Permit (SITU), a Trade Business Permit (SIUP), a Disturbance Permit (HO), and a Taxpayer Identification Number (NPWP).

What is the significance of the chosen location for Guyon Cafe?

The chosen location on Jalan Tuasan in Medan is strategic due to its high population density and proximity to universities and schools, which ensures a large customer base of young people and students. However, this also brings increased competition from other cafes in the area.

What are some potential challenges and risks Guyon Cafe might face?

Some potential challenges include complaints from customers, poor service, employee tardiness, equipment repair costs, potential losses, customers running away without paying, and high capital expenditures to establish the cafe.

How does Guyon Cafe plan to address employee-related issues?

Guyon Cafe plans to address employee issues by imposing sanctions on rude employees and those who are often late. The cafe also prioritizes hiring responsible and skilled workers.

What are the key elements of the business's marketing strategy?

The marketing strategy includes distributing pamphlets and banners, advertising on social media platforms such as Facebook, Twitter, and Instagram, and relying on word-of-mouth recommendations. The cafe also offers discounts and promotions to attract customers.

What is the price range for the food and drinks offered at Guyon Cafe?

The prices at Guyon Cafe are affordable, ranging from Rp 5,000 to Rp 30,000, making it accessible to students and individuals from various income levels.

What are the main strengths and weaknesses of Guyon Cafe?

Strengths include affordable pricing, guaranteed quality, a comfortable environment with complete facilities, and a strategic location. Weaknesses include the potential for product imitation, unstable raw material prices, and the challenge of attracting enough customers if the location is not crowded.