BISNIS JASA di 2024? Ini Kunci Suksesnya..

Summary

This video provides key strategies for successfully running a service-based business in the digital age. It covers four essential areas: preparation and portfolio, client relations, team building and SOPs, and financial management. The speaker emphasizes the importance of high-demand skills, creating a strong portfolio (even through fake projects), and effectively engaging with clients to build trust. Additionally, the video discusses the significance of building a reliable team, setting clear standard operating procedures, and understanding financial principles unique to service businesses, particularly how to account for payments and sales.

Takeaways

• 😀 Focus on developing high-demand skills for your service business, as unique skills can set you apart from the competition.
• 😀 Build a strong portfolio, even if it means creating mock projects to showcase your work to potential clients.
• 😀 Personal branding on social media can help build trust with potential clients and demonstrate your skills.
• 😀 In the early stages of your service business, don't be too aggressive in pushing clients to make a purchase. Instead, educate and guide them to make informed decisions.
• 😀 Offering guarantees like a money-back offer can build trust with clients, especially when you're just starting out.
• 😀 Never overpromise in service delivery. Aim to exceed client expectations by providing additional value beyond what was promised.
• 😀 Client expectations play a significant role in how they perceive the quality of your service. Focus on delivering more than expected to leave a positive impression.
• 😀 Team building and creating SOPs (Standard Operating Procedures) are crucial for scaling a service business and maintaining consistent quality.
• 😀 Hiring a team can significantly increase your business capacity and output, even if individual team members work at 70% of your efficiency.
• 😀 For financial management in a service business, don't recognize DP (down payments) as sales until the order is completed. Sales should be recorded when the service is delivered.

Q & A

What is the most important preparation for starting a service-based business?

The most important preparation is having a high-demand skill and ensuring that you're committed to delivering quality work over the long term. Additionally, building a strong portfolio is crucial to gaining clients' trust.

How can you create a portfolio when you don't have any clients yet?

You can create a 'fake portfolio' by designing sample projects or offering your services to friends and family in exchange for testimonials. This allows potential clients to see your work before you have actual paid clients.

What is the best way to handle client communication in the digital age?

Instead of aggressively pushing sales, focus on educating and helping the customer. Ask insightful questions and offer guidance based on your expertise to build trust and showcase your skills.

Why is it important not to over-promise in a service business?

Over-promising can lead to disappointed customers if you fail to meet their expectations. It's better to under-promise and over-deliver, ensuring that you exceed clients' expectations and build their trust.

How can guarantees help build client trust?

Offering guarantees, such as a money-back guarantee or a satisfaction promise, can reassure clients and make them more likely to trust you. Although most customers may not take advantage of the guarantee, it provides peace of mind.

What is the role of SOPs in a service-based business?

Standard Operating Procedures (SOPs) help ensure that your team delivers consistent quality and aligns with the business's goals and branding. They streamline workflows and maintain the standard of service across your business.

Why might a business owner hesitate to hire a team, and how should they overcome this?

Many business owners fear that no one else will perform as well as they do, or that hired employees might leave. However, hiring a team can significantly boost business growth. By hiring the right people and training them with clear SOPs, you can scale your business effectively.

What should a business owner focus on if they are starting solo in a service business?

If starting solo, the business owner should focus on creating detailed SOPs for their processes, such as client communication, service delivery, and marketing. This foundation will help when it’s time to hire and scale the business.

How do you manage finances in a service business?

In a service business, managing finances is simpler than in product-based businesses since there’s no inventory. You just need to track the costs involved in delivering services, such as labor, tools, and small supplies.

When should a service business owner recognize a down payment (DP) as revenue?

A DP should not be immediately recognized as revenue. Instead, it should be recognized when the service is completed. For example, in home renovation, the full project payment should only be considered revenue once the project is finished, even if the customer has paid a DP.