Fluxo de trabalho para projetos de IDENTIDADE VISUAL

Summary

This video script outlines a designer's workflow in visual identity projects, emphasizing the importance of a pre-briefing to filter qualified clients and ensure project alignment. The speaker shares their successful approach, which includes initial meetings to understand client needs, creating a commercial proposal, and using digital contracts for clarity and efficiency. The script highlights the designer's role as an interviewer during meetings, the step-by-step process from briefing to presentation, and the significance of detailed communication for a smooth project flow and client satisfaction.

Takeaways

• 😀 The importance of a pre-briefing to gauge client readiness and filter potential projects effectively.
• 🔍 The significance of understanding the client's needs and objectives through a pre-briefing to ensure project alignment.
• 📝 The client's readiness and preparedness, as indicated in the pre-briefing, are crucial for a successful project outcome.
• 🤝 The value of a face-to-face meeting or call to establish rapport and gather detailed project requirements.
• 💼 The necessity of presenting a clear proposal, including project steps and deliverables, after the initial meeting.
• 💰 The emphasis on transparent pricing and payment methods, including discounts for prompt payment, in the proposal.
• 📑 The recommendation to always work with a contract, suggesting the use of digital signing platforms for convenience.
• 📈 The role of a detailed briefing after the proposal is accepted, to collect all necessary information to start the design work.
• 🎨 The process of design involves more than just technical skills; it requires understanding business and client communication.
• 🖌️ The step-by-step approach to design, from research and moodboard approval to final logo and brand elements presentation.
• 🗂️ The final delivery of the project assets in various formats, ensuring the client has everything they need post-approval.

Q & A

What is the first step in the designer's workflow for a visual identity project?

The first step is to conduct a pre-briefing to gather initial information from the client to determine if it's worth proceeding with the project.

Why is a pre-briefing considered essential in the designer's workflow?

A pre-briefing is essential to filter potential clients and ensure that the time spent in meetings is valuable, focusing on clients who are likely to invest in their business.

How does the designer determine if a client is qualified based on the pre-briefing?

The designer looks for signs of preparedness and clear objectives in the client's responses, such as knowing what they want for their brand and being ready to discuss their business goals.

What is the purpose of having a meeting after the pre-briefing?

The meeting is meant to have a friendly conversation with the client to understand their project in-depth, align expectations, and establish a connection before moving forward.

What is the designer's role during the client meeting?

The designer acts as an interviewer, spending 80% of the time listening to the client's needs and expectations and 20% of the time explaining their methodology and how they work.

What should be included in the commercial proposal after the meeting?

The proposal should include a brief introduction, a detailed explanation of the project stages, the items to be created, payment terms, and any discounts if applicable.

Why is it important to use a contract in the designer's workflow?

Using a contract ensures that both parties have a clear understanding of the terms, conditions, and deliverables, providing legal protection and clarity for the project.

How does the designer handle the payment process after the proposal is approved?

The designer can use various methods like Pix, bank transfers, or payment apps like Infinity Pay or Pck Pay, and may offer a small discount for certain payment methods.

What is the next step after receiving payment and signing the contract?

The next step is to start the design process, which includes creating a detailed briefing with all the information gathered from the client to begin working on the project.

How does the designer ensure a smooth approval process with the client?

The designer sends a detailed briefing to the client, collects all necessary information, and then presents the project in stages for approval, such as moodboard, logo, and other design elements.

What is the final step in the designer's workflow after the project is approved?

The final step is to deliver all the project files to the client via a cloud storage service, providing them with various formats of the final design assets.