Sistem informasi manajemen pada aplikasi shopee (kelompok 3) - Tugas UAS SIM

Summary

Shopee, founded in 2015, is a leading e-commerce platform offering a range of features for both buyers and sellers. It operates in multiple Southeast Asian countries and has over 70,000 sellers. Shopee’s features include seller tools, payment options, promotions, and unique offerings like Shopee Games and Shopee Pay Later. The platform is popular for its convenience, attractive discounts, and loyalty rewards. With a dominant market share in Indonesia, Shopee's strengths lie in its reputation, diverse features, and strong partnerships. However, it faces challenges such as competition and reliance on internet access in rural areas.

Takeaways

• 😀 Shopee is an e-commerce platform founded in 2015 in Singapore, expanding quickly across Southeast Asia and Taiwan.
• 😀 Shopee offers a variety of features for sellers, including Seller Center for store management, product broadcasting, and business analytics tools.
• 😀 Shopee Mall allows sellers to offer 100% original branded products, enhancing consumer trust in the platform.
• 😀 The app provides promotional tools like 'Shopee Ads,' 'Shopee Voucher,' and 'My Campaign' to help sellers increase visibility and attract customers.
• 😀 Shopee's shipping and discount programs, including 'Gratis Ongkir' (free shipping), help attract and retain customers by reducing delivery costs.
• 😀 Shopee Games allow users to earn rewards like coins and shopping vouchers by playing in-app games, enhancing engagement.
• 😀 Shopee Pay Later and Shopee Pinjam offer credit and loan services, enabling users to shop on credit, increasing sales potential.
• 😀 Shopee's Transaction Processing System (TPS) processes large-scale transactional data, while its Management Information System (MIS) aids in decision-making.
• 😀 Shopee is the leading e-commerce platform in Indonesia as of 2023, surpassing competitors like Tokopedia and Lazada in terms of visits.
• 😀 A SWOT analysis of Shopee reveals strengths like brand recognition and strategic partnerships, but also weaknesses such as reliance on internet access and concerns over foreign ownership.

Q & A

What is Shopee and when was it founded?

Shopee is an online shopping platform designed to make shopping easy and fast for consumers. It was founded in February 2015 in Singapore by Chris Feng and Oresle. Shopee expanded to Southeast Asia, including Indonesia, Malaysia, Thailand, Vietnam, and the Philippines, in the same year.

What was Shopee's first significant expansion?

Shopee expanded to Taiwan in December 2015, marking its first significant international expansion outside Southeast Asia.

What is Shopee Mall?

Shopee Mall is a platform launched in June 2017 that ensures the 100% authenticity of brands and products. It was designed to provide consumers with access to genuine products from verified brands.

What is the function of the Shopee Seller Center?

The Shopee Seller Center is a feature provided by Shopee for sellers to manage their stores through computers. Sellers can perform tasks like product management, editing, sales tracking, and more.

What is the Shopee 'My Campaign' feature?

The 'My Campaign' feature allows all sellers to showcase their products on the Shopee homepage, giving them greater visibility and exposure to potential buyers.

How does Shopee's 'Cash on Delivery' (COD) work?

Cash on Delivery (COD) is a payment method where the buyer pays for the product directly to the courier at the time of delivery, offering an alternative to online payments.

What are some of the most popular product categories on Shopee?

The top 10 most popular product categories on Shopee include Beauty & Personal Care, Household Goods, Fashion (Muslim fashion and Women's Clothing), Mobile Phones, Health, Women's Bags, Electronics, and Baby Products.

What are the advantages of Shopee's 'Shopee Live' feature?

Shopee Live is a feature that has gained popularity due to its interactive nature. It offers live streaming with attractive discounts, such as free shipping and other promotions, helping sellers connect with customers in real-time.

How does Shopee compare to other e-commerce platforms in terms of market share in Indonesia?

Shopee is the leading e-commerce platform in Indonesia, with a market share of 36%, according to data from 2023. It surpassed Tokopedia, which holds 35%, while platforms like Lazada and Blibli follow with smaller shares.

What are some strengths and weaknesses of Shopee as identified in the SWOT analysis?

Shopee's strengths include its strong brand reputation, a wide range of features like games and promotions, and partnerships with various delivery services. Weaknesses include reliance on internet access (which may be problematic in remote areas) and being a foreign company, which might not appeal to some local customers.