Profil Ma'Ayu Batik Probolinggo | MRS19 productions

Summary

This video highlights the journey of a batik business that started in 2012, focusing on introducing batik-making to younger generations. The founder, initially unsure about becoming a teacher, ventured into the batik industry after being inspired by a former teacher. Over time, the business expanded to include local workers, especially women, and now caters to both domestic and international markets. Social media plays a key role in promoting the business. The founder emphasizes the importance of preserving traditional art, such as batik, and hopes that younger generations will take pride in and continue this heritage.

Takeaways

• 😀 The program aims to introduce batik-making to young generations, teaching them not only to wear batik but to appreciate its artistic process.
• 😀 The batik business began in 2012, with the founder deciding to pursue batik after being inspired by a high school teacher and a lack of local interest in batik-making.
• 😀 Initially, the business used traditional motifs from Probolinggo, but as time passed, they shifted to customer-requested designs, moving away from strict traditional patterns.
• 😀 The batik initiative started with just two people and has grown to employ six or seven workers, with three being regular workers and others on a part-time basis.
• 😀 The development of the batik business has allowed workers to reduce their dependence on farming, as the area has faced challenges like reduced agricultural land and unpredictable weather.
• 😀 The target market initially focused on schools and teachers, but the business has expanded significantly, now reaching customers across Indonesia and internationally, including places like the U.S., Japan, and Hong Kong.
• 😀 Social media has played a crucial role in marketing, starting with Instagram, then moving to Facebook for reaching different age groups, and platforms like Shopee and Lazada for broader sales.
• 😀 The future of batik looks promising, as it remains a distinctive part of Indonesian heritage and adapts to current fashion trends, including being embraced by younger generations.
• 😀 The business owner hopes that young people will take pride in their own cultural heritage, specifically batik, and learn to appreciate and preserve it instead of favoring foreign art.
• 😀 The business has overcome initial logistical challenges with infrastructure improvements, making it easier to ship products and meet the increasing demand.

Q & A

What is the main objective of the batik learning activity described in the script?

The main objective is to introduce batik to the younger generation, teaching them not just how to wear batik but also the process of creating it, helping them appreciate this traditional art form.

When did the batik business mentioned in the transcript start?

The batik business started in 2012, after the entrepreneur graduated from college.

What motivated the founder to start the batik business?

The founder was initially unsure about becoming a teacher, but was encouraged by a former high school teacher to explore batik-making, especially because there was a lack of interest in such work in the area.

How did the batik business evolve over time in terms of its design?

Initially, the designs followed traditional patterns from the Probolinggo area, such as Mangur Angin and Gending batik styles, but over time, the business adapted by creating designs based on customer requests, moving away from traditional patterns.

How has the batik business impacted the local community?

The batik business has provided additional income to the local community, particularly to women who were previously only focused on household tasks. It has allowed people to move away from solely relying on farming, which is increasingly unreliable due to infrastructure development and unpredictable weather.

What is the initial target market for the batik products?

The initial target market for the batik products were educational institutions, specifically teachers who wore batik. However, the market expanded significantly over time.

How has the online market impacted the business?

The online market, especially through platforms like Shopee and Lazada, has allowed the business to reach customers from all over Indonesia and even internationally, including places like America, Tokyo, and Hong Kong.

What role does social media play in the marketing strategy of the business?

Social media, especially Instagram and Facebook, is used as the main marketing tool. Instagram targets younger customers, while Facebook is more effective for middle-aged and older demographics.

What are the future expectations for batik in terms of fashion?

The future of batik is seen as closely tied to the growing fashion trends, with batik expected to remain relevant, especially when combined with modern fashion styles. There is a hope that younger generations will embrace batik and contribute to its sustainability.

What is the founder’s message to the younger generation regarding batik?

The founder urges the younger generation to take pride in their own cultural heritage, like batik, rather than focusing solely on foreign art. They encourage learning how to make batik and wearing it with pride to preserve and promote this traditional art form.