Learn from Hireology Power Users: Talent Relationship Management in Hireology

Summary

In this session, industry experts discuss how a home care client successfully uses an HR platform to streamline recruitment and improve staff engagement. By leveraging tools like email and text campaigns, the client re-engaged 8,000 past applicants, resulting in 200 referrals and 31 hires. They also creatively used the system for internal communication, including during a hurricane. The conversation emphasizes the importance of utilizing tagging and disposition codes to stay organized and ensure data cleanliness, ultimately enabling more efficient re-engagement and retention strategies. This comprehensive approach highlights the platform’s versatility and impact on both recruitment and staff management.

Takeaways

• 😀 The platform has helped a customer in the Home Care space receive 200 referrals and hire 31 candidates since January 1st.
• 😀 Text campaigns are highly effective in engaging past applicants, with this customer using them to send updates and announcements.
• 😀 Using retargeting campaigns, past applicants (about 8,000) are being re-engaged as new roles open, improving the hiring process.
• 😀 The platform allows for creative use, such as keeping current staff informed through mass text campaigns, especially during emergencies like hurricanes.
• 😀 Engaging with past applicants and maintaining communication with current staff helps improve retention and avoid building top-of-funnel continuously.
• 😀 Organizing data through tags and disposition codes is crucial for keeping the system efficient and effective for future recruitment and re-engagement.
• 😀 Tags like 'weekends' and 'bilingual' help categorize applicants for more targeted outreach and effective re-engagement campaigns.
• 😀 Disposition codes, when enabled, allow easy tracking of reasons for candidate rejections and help keep applicant data clean and organized.
• 😀 Disposition codes can be customized to fit specific needs and better organize rejected applicants, improving workflow in the hiring process.
• 😀 To get the most out of the platform, it’s recommended to turn on disposition codes and use them consistently to stay organized and track applicant progress.
• 😀 The session emphasized the importance of clean data, tagging, and disposition codes as the foundation for future campaigns and growing the effectiveness of the platform.

Q & A

What is the key benefit that the customer in the Home Care space experienced using the platform?

The customer in the Home Care space successfully received 200 referrals and hired 31 individuals, demonstrating a high conversion rate and effective use of the platform's features.

How has the customer leveraged past applicants for recruitment?

The customer has uploaded 8,000 past applicants into the system and utilizes targeted email and text campaigns, mainly focused on text campaigns due to high engagement rates.

What kind of communication does the platform allow between employers and their staff?

The platform allows employers to send mass emails and text messages to their staff, including announcements and important updates, like the hurricane plan for Florida.

Why is it important to re-engage past applicants, and how does this benefit the business?

Re-engaging past applicants ensures better use of resources, as these candidates have already been invested in. It also helps maintain a robust talent pipeline, reducing the need to constantly build the top of the funnel.

What role do tags and disposition codes play in the recruitment process?

Tags help categorize candidates based on attributes like language skills or availability, while disposition codes track the reasons for declining candidates. Both tools help keep the recruitment process organized and make it easier to target and re-engage specific groups.

What is the first step to start using disposition codes in the system?

The first step is to enable disposition codes by going to the settings in the upper right-hand corner of the platform. From there, you can either make them optional or required, depending on your preferences.

What are some common tags and disposition codes used by employers?

Common tags include attributes like 'weekends' or 'bilingual.' Disposition codes, which are often used when declining candidates, include standard reasons, but employers can also customize them to fit their specific needs.

What should employers do to ensure they use the system effectively for re-engagement campaigns?

Employers should start tagging candidates and using disposition codes to ensure their data is clean and organized. This allows for more accurate reporting and re-engagement with past applicants.

Why should employers prioritize data organization in the system?

Organizing data through tags and disposition codes ensures that reports can be easily generated, helping to target and re-engage the right candidates, thus improving the efficiency of recruitment efforts.

How can the platform help businesses manage staff during emergency situations?

The platform allows businesses to send out mass text campaigns, such as the one sent to staff during the hurricane in Florida, keeping everyone informed and updated on the company's plan of action and available resources.