This Isn't Fun But It Makes Me $2k a Hour

Summary

In this episode, the speaker shares a four-stage map that has enabled him and thousands of others to scale their agencies to six and even seven-figure revenues. He details a step-by-step guide for the first 100 days of starting an agency, emphasizing the importance of finding a niche, consistent outreach, and mindset mastery. The speaker introduces 'Agency Accelerator,' a comprehensive program with expert-led phases covering fundamentals to inbound marketing, designed to help agency owners achieve $10,000 per month profits. The program also includes additional service delivery training and promises a 6-week FastTrack coaching plan for rapid success.

Takeaways

• 🚀 The speaker achieved $100,000 in profit in July 2019 with their agency and has created a four-stage map for others to scale their agencies to similar profits.
• 🎮 The process of growing an agency is likened to completing missions in a video game, emphasizing the importance of having a clear map and set of tasks.
• 🧭 The absence of a clear 'map' in business can lead to confusion and lack of direction, which is a common reason for failure in the business world.
• 🛠️ The speaker offers a structured program, 'Agency Accelerator', which provides the map and guidance needed to build a successful online agency.
• 💰 The four stages outlined are: Glorified Contractor, Boutique Agency, Lean Mean Results Driven Agency, and Private Equity Incubator, each with specific monthly profit ranges and goals.
• 🔍 The initial challenge is finding a proof of concept that combines a niche and service to generate consistent results for clients.
• 📈 The transition from being a self-employed freelancer to a business owner involves scaling processes, delegating service delivery, and focusing on client acquisition.
• 💼 The 'Lean Mean Results Driven Agency' stage introduces the concept of exponential growth, leveraging investments, and becoming financially independent.
• 🌐 The final stage involves not only providing services but also investing in client companies, potentially leading to significant returns through equity stakes.
• 📊 The speaker emphasizes the importance of persistence and continuous improvement, stating that success is inevitable with consistent effort and adherence to the provided business model.

Q & A

What significant milestone did the speaker achieve in their agency business at a young age?

The speaker achieved a milestone of hitting $100,000 in profit in a single month with their agency at the age of 19 or 20, in July 2019.

What is the main similarity the speaker draws between starting an online agency and playing a video game?

The main similarity is that both require completing a set of missions or tasks, and having a map or plan that guides you through the process.

What is the speaker's proposed solution to the lack of clarity faced by many starting an agency business?

The speaker's solution is to provide a 'map' or step-by-step guide that outlines exactly what needs to be done to grow an agency business, similar to a game map in a video game.

What are the four stages of the 'map to $10,000 a month' with an agency business according to the speaker?

The four stages are: 1) The Glorified Contractor stage, 2) The Boutique Agency stage, 3) The Lean Mean Results Driven (LMR) Agency stage, and 4) The Private Equity Incubator stage.

What is the purpose of the preliminary 'Stage Zero' introduced by the speaker?

The purpose of 'Stage Zero' is to provide clear instructions and actions to take before signing the first agency client, ensuring that new agency owners have a roadmap to follow even before they start their business journey.

What is the speaker's advice on the time frame one should spend on selecting a niche and service at the beginning of their agency?

The speaker advises not to spend more than 3 days on selecting a niche and service to avoid overthinking and to start testing the chosen niche and service in practice.

How does the speaker define the 'Fish', 'Shark', and 'Whale' tiers in the context of agency clients?

The 'Fish' tier refers to clients paying $500 to $3,000 per month, 'Shark' refers to clients paying $3,000 to $8,800 per month, and 'Whale' refers to clients paying $8,800 per month or more.

What is the main focus of the first 27 days in the speaker's 100-day plan for a new agency?

The main focus of the first 27 days is to watch the fundamentals phase, select a niche and service, and to send the first 100 outreach messages to potential clients.

What is the speaker's view on the importance of mindset training in the success of an agency business?

The speaker views mindset training as one of the most essential phases, emphasizing that it comes before technical training because it addresses limiting beliefs and bad habits that can hinder success.

What is the '6-Week FastTrack' coaching program mentioned by the speaker and what is its purpose?

The '6-Week FastTrack' coaching program is an intensive coaching system designed to help students sign their first client within 6 weeks. It is part of the speaker's commitment to ensuring rapid results for the founding members of the agency accelerator program.