Unlocking the Customer Journey: Proven Strategies to Boost Your Sales!

Summary

In this informative video, the speaker from the Handmade and Beyond Community dives deep into the customer journey on Etsy, a crucial aspect often overlooked by sellers. The talk is segmented into three key parts: the front end, where customers discover products through SEO and compelling visuals; the back end, where persuasive listing descriptions, high-quality images, and customer reviews encourage purchases; and repeat customers, who are nurtured through excellent customer service, promotional offers, and the introduction of new products. The speaker provides actionable strategies for sellers to enhance their presence on Etsy and increase sales by capitalizing on each stage of the customer journey.

Takeaways

• 🔍 SEO is crucial for customers to find your Etsy store and listings, which is the first step in the customer journey.
• 📸 High-quality, visually appealing pictures are essential to draw customers in and stop them from scrolling past your listing.
• 🎥 Including a listing video can enhance engagement and improve the chances of customers clicking into your listing.
• 🏷 Utilizing visual cues like sales badges and scarcity indicators can create a sense of urgency and drive sales.
• 🏆 A 'Best Seller' badge can instill trust and value in potential customers, encouraging them to consider your products.
• 📝 Clear and detailed descriptions in your listings can answer potential customer questions and reduce the likelihood of them seeking information elsewhere.
• 📋 Including care instructions and specifications in your listing descriptions can provide customers with all the information they need to make a purchase.
• 🔗 Strategic backlinks to related products within your shop can upsell and cross-sell, increasing the chances of additional sales.
• ⭐ Positive reviews are important for building trust and can also boost SEO, so encouraging and responding to reviews can be beneficial.
• 💌 Providing excellent customer service, including fast shipping and quality products, can lead to satisfied customers who are more likely to return.
• 💰 Offering promotions and discounts to repeat customers can encourage loyalty and bring them back for future purchases.

Q & A

What is the main focus of the speaker's talk about Etsy?

The speaker focuses on the customer journey on Etsy, explaining how sellers can capitalize on understanding this journey to increase sales and attract more customers.

Who is the speaker and what is their role?

The speaker is LL, the founder of the Handmade and Beyond Community, podcast, and YouTube channel, who helps Etsy sellers start, build, and grow their businesses.

What are the three main parts of the customer journey discussed in the script?

The three main parts of the customer journey discussed are the front end (how customers start and find products), the back end (what happens once customers are in the listing), and repeat customers.

Why is SEO important for Etsy sellers according to the speaker?

SEO is important for Etsy sellers because it determines how customers find their products and get the opportunity to buy from them. Proper keyword research and utilization are crucial for visibility and success.

What role do pictures play in attracting customers to an Etsy listing?

Pictures are essential in attracting customers as they draw them into the seller's world, stopping their scroll and encouraging them to click into the listing, which increases the chance of making a sale.

How can listing videos benefit an Etsy seller?

Listing videos benefit Etsy sellers by playing when a customer hovers over the listing picture, which can help in terms of them clicking into the listing and potentially making a purchase.

What are visual cues and how do they help in the sales process on Etsy?

Visual cues are badges or indicators on Etsy that create urgency or scarcity, such as showing markdown prices, indicating limited quantities, or displaying 'best seller' badges, which can motivate customers to make a purchase.

Why are reviews important for Etsy listings?

Reviews are important for Etsy listings because they help build customer trust, influence SEO and the search algorithm, and can affect whether a potential customer decides to buy from a particular seller.

What构成s a good listing description according to the speaker?

A good listing description includes a value statement or elevator pitch, care instructions, specifications, a FAQ section to answer potential questions, and ordering instructions for personalized items. It should be well-structured and informative.

How can Etsy sellers use back links within their listings?

Etsy sellers can use back links to direct customers to other relevant shop sections or listings, such as matching items or accessories, to increase the chances of additional sales without overwhelming the customer with too many options.

What strategies can Etsy sellers employ to turn browsers into buyers on the back end?

Sellers can use strategies such as providing detailed and engaging descriptions, using high-quality and varied pictures, replying to five-star reviews to show engagement, and offering promotional codes or discounts to encourage repeat business.

Why is it important for Etsy sellers to have repeat customers?

Repeat customers are important because they can significantly contribute to a seller's profit. Building loyalty and providing value can increase the percentage of repeat buyers, which is typically less than 10% but can be improved with the right strategies.

What can Etsy sellers do to encourage repeat purchases from customers?

Sellers can provide great customer service, ship items fast, ensure the product meets the customer's expectations, include promotional codes for future purchases, introduce new products regularly, and offer free samples or accessories to build loyalty and encourage repeat purchases.