Usaha Bersama dari Masa Pacaran hingga Sukses Buka Cabang || RUANG MAKAN

Summary

This video showcases the journey of 'Ruang Makan,' a restaurant that started with selling es teler durian and has since evolved into a local favorite. The owners share their story of resilience, community support, and adapting to challenges, including a unique promotion offering free meals during Ramadan. Their growth is fueled by family support, social media engagement, and a focus on quality. Despite setbacks like the pandemic, they’ve continued to thrive thanks to loyal customers and ongoing community involvement, with plans for future expansion.

Takeaways

• 😀 The restaurant offers a special promotion every Monday and Thursday, where customers can enjoy free iftar (breaking of fast) for life as long as the restaurant is operational.
• 😀 The founders believe in the power of giving, with the mindset that sharing only leads to more blessings and growth.
• 😀 The key to success in the culinary business is product quality. If customers love the food, they will continue to return even if the restaurant environment changes.
• 😀 The restaurant was originally founded as a franchise selling 'es teler durian' in 2015, before being rebranded as 'Ruang Makan' in 2020.
• 😀 The idea for the business came from personal experiences, including a memorable trip and inspiration from the concept of 'es teler' in Malang.
• 😀 Over time, the restaurant adapted its offerings to cater to the local tastes of Madura, incorporating changes based on customer feedback.
• 😀 A key menu item is the 'es teler durian' and Bagor (a local dish), which was introduced to the area after the founders identified a gap in the market for these products.
• 😀 Despite challenges, including the initial slow sales and impact from the pandemic, the restaurant's success is attributed to strong family support, prayers, and perseverance.
• 😀 The restaurant’s expansion to Sampang was made possible through positive customer word of mouth and a steady online presence, especially on social media platforms.
• 😀 The restaurant's branding focuses on creating a space where people can enjoy food together, fostering warmth and camaraderie.
• 😀 The founders express deep gratitude for the support from local communities, partners, and social media influencers, which helped in promoting the restaurant and reaching a wider audience.

Q & A

What is the primary goal of the 'Ruang Makan' business?

The primary goal of 'Ruang Makan' is to provide a space where people can enjoy quality food, build connections, and experience a warm, inviting environment. The business also emphasizes the importance of giving back to the community, with special promotions like free buka puasa meals for those fasting on Mondays and Thursdays.

How did the business initially start?

The business started in 2015 with a franchise selling durian es teler in Malang. After completing the franchise agreement, the business rebranded in 2020 as 'Ruang Makan' in Pamekasan, with a focus on expanding its offerings and catering to local tastes.

What unique promotion does 'Ruang Makan' offer?

'Ruang Makan' offers a unique promotion where customers can receive free buka puasa meals on Mondays and Thursdays for a lifetime, as long as the restaurant is in operation.

What was the inspiration behind the 'Ruang Makan' name?

The name 'Ruang Makan' was chosen because it reflects a space where people can gather and enjoy meals together, much like a family dining area at home. It is also a place where relationships can grow, symbolizing the warmth of sharing a meal.

How did the pandemic affect 'Ruang Makan'?

The pandemic forced 'Ruang Makan' to adapt, as they could no longer offer dine-in services. However, they continued to serve customers through delivery services and promotions, which helped sustain their business during this challenging time.

What role did social media play in the business growth?

Social media played a crucial role in promoting 'Ruang Makan,' especially during their early years. The business relied on platforms like Instagram and GoFood to reach customers and grow their customer base, which proved successful.

How did the founders of 'Ruang Makan' support each other?

The founders, especially the husband and wife team, supported each other in different ways. The husband provided support as a backbone of the business, while the wife took charge of day-to-day operations and managed various events and partnerships.

What community involvement does 'Ruang Makan' have?

'Ruang Makan' is actively involved in the local community, taking part in events, sponsoring local activities, and engaging with various organizations, including schools, government offices, and local businesses.

How does 'Ruang Makan' differentiate itself from other restaurants in the area?

'Ruang Makan' differentiates itself by offering a unique combination of food, such as durian es teler and Bagor, and by creating an atmosphere of connection and sharing. Their promotions, quality food, and involvement in the community also set them apart.

What is the significance of 'Ruang Makan's' menu, and how has it evolved?

The menu at 'Ruang Makan' started with a focus on es teler and has since evolved to include a variety of dishes, such as tahu bakso, siomay, and Bagor. This evolution was influenced by customer feedback and the need to offer more diverse options for local tastes.