WAWANCARA UMKM PENDOWO SNACK || KELOMPOK 15C

Summary

The video features an interview with a local business owner who discusses the challenges and triumphs of running a small-scale enterprise in Indonesia. He shares insights into his UMKM (Micro, Small, and Medium Enterprises) journey, including the difficulties of sourcing materials and managing costs. Despite challenges like fluctuating prices and limited market reach, the business thrives by maintaining product quality and strong local connections. The conversation also touches on the importance of marketing and community engagement for new entrepreneurs.

Takeaways

• 😀 The business was founded in 1998, initially focusing on producing various types of chips, including banana stem chips.
• 😀 It became a part of the UMKM network in Purworejo in 2017.
• 😀 Raw materials are sourced locally, including coconut from nearby farmers and sugar from local producers.
• 😀 The production process involves local community members, helping with tasks like packaging and grinding ingredients.
• 😀 The biggest challenges for the business are marketing, customer purchasing power, and fluctuating raw material prices.
• 😀 Despite challenges, the entrepreneur emphasizes the importance of maintaining consistent quality and good ingredients, especially sugar.
• 😀 The business doesn't face much direct competition, as they focus on offering a consistent product with high-quality ingredients.
• 😀 Advice for new entrepreneurs includes understanding marketing, testing products, and ensuring consistency before starting a business.
• 😀 The business actively involves the local community, providing work for neighbors and supporting local farmers.
• 😀 The entrepreneur expressed gratitude to the interviewers and wishes success for everyone involved in their future endeavors.

Q & A

What motivated you to start your business in 1998?

The entrepreneur wanted to start a business that could provide local products to the community. Initially, they focused on making various types of chips, including banana stem chips.

When was UMKM Purworejo officially established?

UMKM Purworejo was officially established in 2017, although the entrepreneur's business had been running since 1998.

What kind of products does your business produce?

The business primarily produces *keripik bonggol pisang* (banana stem chips) and *celorot*, a traditional sweet snack made from local ingredients.

What challenges have you faced with sourcing raw materials?

One challenge has been obtaining specific materials, such as coconut leaves for *celorot* and local rice for making the chips. The entrepreneur has relied on local farmers and suppliers to maintain product quality.

How do you ensure the quality of your products?

The entrepreneur focuses on using fresh, high-quality ingredients. For example, they ensure that the sugar used is sourced directly from local palm sugar producers, avoiding synthetic sugars.

What is the biggest challenge your business faces today?

The biggest challenge is marketing, particularly with the fluctuating purchasing power of the community. Additionally, the business is affected by seasonal tourism, where weekends and holidays bring more sales, but off-peak times are slow.

How do you differentiate your products from competitors?

The entrepreneur emphasizes maintaining consistent taste and quality, particularly with ingredients like sugar, to avoid unhealthy alternatives that competitors may use.

What advice would you give to someone starting a small business?

The entrepreneur advises focusing on marketing and understanding the local demand. It is essential to survey the market and get feedback from potential customers before launching a business.

How do you handle price fluctuations in raw materials?

Price fluctuations in raw materials like sugar and coconut are inevitable. The entrepreneur mentions that while the prices of these materials may rise, they try to keep the final product prices stable, which sometimes results in slight price increases.

Do you involve the local community in your business operations?

Yes, the business actively involves local community members, with neighbors helping to produce materials like the wrapping for *celorot* and other production tasks. This helps empower and support the local economy.