Grupo JCPM - João Carlos Paes Mendonça

Summary

Grupo JCPM’s journey began in 1935 with a small grocery store in Agreste Sergipano, founded by Pedro Paes Mendonça. Over the years, the company expanded significantly, with key milestones including the launch of the Bompreço supermarket chain and the development of major shopping malls in Northeast Brazil. Today, Grupo JCPM is a leader in retail, real estate, and media, with a strong focus on social impact through its philanthropic efforts. The company’s story is marked by continuous innovation, sustainable practices, and a commitment to empowering people and communities across Brazil.

Takeaways

• 😀 The story of Grupo JCPM began in 1935 in a small town in Sergipe, Brazil, with Pedro Paes Mendonça's modest grocery store.
• 😀 In 1947, the business expanded when Pedro moved his family to Ribeiro, where his son João Carlos Paes Mendonça started working at the age of 9.
• 😀 In 1951, the family business moved to Aracaju, marking the first steps in its growth with a wholesale store.
• 😀 In 1965, the company took a major step by expanding into Recife, where they opened the first Bompreço supermarket in 1966.
• 😀 Bompreço became famous for its pioneering efforts, including the creation of the Hipercard loyalty program and private-label products.
• 😀 Grupo JCPM became one of the leading retail businesses in the Northeast, with a rapid expansion and success of Bompreço supermarkets.
• 😀 In 2000, Grupo JCPM shifted focus to real estate and communication, becoming the largest shopping mall operator in the region.
• 😀 The group's portfolio includes major malls like Riomar Recife, Shopping Recife, Tacaruna, and several other regional malls across Brazil.
• 😀 In real estate, Grupo JCPM also developed the JCMP Trade Center, the first 'smart' business building in Northeast Brazil, and residential projects in Pernambuco.
• 😀 The group also entered the media sector, controlling Sistema Jornal do Comércio, which includes a major newspaper, TV stations, and radio affiliates across Pernambuco.
• 😀 Grupo JCPM has a commitment to social responsibility, offering educational, health, and job training programs through its Pedro Paes Mendonça Foundation and the JCMP Institute.

Q & A

What year did the story of the JCPM Group begin?

The story of the JCPM Group began in 1935, in the small village of Agreste Sergipano, in Serra do Machado.

Who founded the JCPM Group?

The JCPM Group was founded by Pedro Paes Mendonça.

What was the first business venture of the JCPM Group?

The first business venture was a small grocery store that Pedro Paes Mendonça started in 1935.

When did João Carlos, the founder's son, begin working in the family business?

João Carlos began working in the family business in 1947, at the age of nine.

When did the company expand to Recife and why was it significant?

The company expanded to Recife in 1966, when it opened its first supermarket store, which later became known as Bompreço. This marked a significant step in the company’s growth.

What was Bompreço known for?

Bompreço was known for its pioneering actions, such as the creation of Hipercard, private label products, and hypermarkets, all of which contributed to its success.

How did the JCPM Group transition in the 2000s?

In 2000, the JCPM Group transferred control of the Bompreço supermarket chain and began focusing on ventures in shopping malls, real estate, and communications.

What are some key shopping centers that JCPM Group has developed?

The JCPM Group developed several key shopping centers, including Riomar Recife, Shopping Recife, Plaza Shopping, Shopping Guararapes, and Riomar Fortaleza.

What real estate projects has JCPM Group been involved in?

The JCPM Group has developed several real estate projects, including the JCMP Trade Center, the first intelligent business center in the Northeast, and a tourism-oriented project in Pernambuco called Guadalupe Brasil.

How does the JCPM Group contribute to social causes?

The JCPM Group contributes to social causes through the Pedro Paes Mendonça Foundation, which offers social services in education, health, professional training, and job generation in the region of Serra do Machado.

What communication initiatives are under the JCPM Group?

The JCPM Group controls the Jornal do Comércio system, which includes the Jornal do Comércio newspaper, NE10 portal, TV Jornal Recife, Caruaru, and five radio stations in the state, providing news and entertainment through multiple platforms.

Where has the JCPM Group expanded internationally?

The JCPM Group recently acquired a vineyard in the Douro region of Portugal, where it produces high-quality wines under the brand Maria Isabel.