Dasar Komunikasi Bisnis by Melya Yosita (Komunikasi Bisnis)

Summary

This lecture on business communication covers key concepts such as the definition of communication, the communication process, and the role of communication in business success. It explores various types of communication, including verbal, non-verbal, interpersonal, and formal/informal, and emphasizes the importance of effective communication for building trust, enhancing productivity, and fostering decision-making. The lecture also discusses the principles of professional communication, the barriers to successful communication, and the ethical considerations that businesses should uphold. A comprehensive understanding of these elements helps businesses communicate effectively within organizations and with external stakeholders.

Takeaways

• 😀 Communication is the exchange of information between a sender (communicator) and a receiver (communiqué) through one or more mediums.
• 😀 Business communication is vital for strengthening relationships between a company and its stakeholders, fostering trust, and improving decision-making processes.
• 😀 Effective business communication can enhance productivity, solve business problems, and increase involvement and participation within an organization.
• 😀 The basic communication process involves encoding and decoding messages, with the sender transmitting information and the receiver providing feedback.
• 😀 Verbal communication involves speaking, such as during interviews or business calls, while non-verbal communication includes body language, facial expressions, and gestures.
• 😀 Intrapersonal communication refers to internal dialogue, often used by business leaders to motivate themselves or make decisions.
• 😀 Interpersonal communication involves two or more individuals exchanging ideas, often leading to long-term, productive relationships.
• 😀 Informal communication occurs without structure or hierarchy, typically used among colleagues outside formal settings, while formal communication follows set structures.
• 😀 Business communication follows both internal (within the organization) and external (with outside partners) formal communication patterns, with examples including upward, downward, and lateral communication.
• 😀 Professional business communication requires openness, empathy, positivity, collaboration, effective interaction management, and expressiveness to achieve efficient exchanges.
• 😀 Barriers to effective communication include noise (disturbances), competing messages, message filtering, and channel breakdowns, all of which can distort or prevent message transmission.

Q & A

What is communication in business?

Communication in business is the process of exchanging messages to achieve business objectives. Effective communication strengthens relationships between companies and their stakeholders.

What are the key benefits of effective business communication?

Effective business communication enhances trust between individuals and organizations, helps approach consumers and important market communities, influences trends and conversations, improves productivity and problem-solving, aids decision-making, anticipates issues, and fosters employee engagement.

What are the main elements involved in the business communication process?

The key elements include the communicator (sender), the recipient (receiver), the message, encoding and decoding processes, medium (channel), and feedback.

What are the basic steps of communication?

The basic steps of communication are: the sender has an idea, encodes the message, transmits it through a medium, the receiver decodes the message, and finally, provides feedback.

What is the difference between verbal and non-verbal communication?

Verbal communication involves spoken or written words, while non-verbal communication uses body language, facial expressions, gestures, touch, and silence to convey meaning.

What is intrapersonal communication?

Intrapersonal communication is the dialogue or self-reflection that occurs within a person, such as when making business decisions or motivating oneself.

What are the characteristics of interpersonal communication in business?

Interpersonal communication involves two or more people and is natural, helping build long-term productive relationships. It includes elements such as shared understanding and effective dialogues, often occurring in business meetings or discussions.

How is formal communication different from informal communication in business?

Formal communication follows a structured hierarchy within an organization and uses systematic language. In contrast, informal communication occurs casually, without adhering to any formal structure, and often involves everyday language.

What principles should guide professional business communication?

Professional business communication should be guided by openness, empathy, a positive attitude, teamwork, interaction management, expressiveness, and responsibility. These principles ensure effective and respectful communication.

What are common barriers to business communication?

Common barriers include noise and distractions (physical, psychological), competing messages (overlapping information), message filtering (through people or technology), and channel breakdowns (e.g., when a message is not transmitted properly).

What role does ethics play in business communication?

Ethics in business communication ensures that interactions are conducted with respect to norms and standards. It helps resolve misunderstandings, maintains reputation, and supports responsible decision-making within organizations.