How To Master Paid Social Media Advertising Like A Pro

Summary

In this video, Jamal from HubSpot shares key best practices for social media advertising to boost business and increase sales. He emphasizes the importance of choosing the right platform based on your target audience and business type, setting clear goals, and using the right tools for campaign management. Jamal also highlights the significance of engaging, platform-native content, creating custom landing pages, and testing ads to maximize performance. By following these strategies, businesses can effectively optimize their social media ads for better results, while leveraging free tools like HubSpot's marketing hub to track ROI and grow their campaigns.

Takeaways

• 😀 Choose the right social media platform for your business, considering where your target audience is most active. For B2C products, platforms like Instagram may be ideal, while B2B ads might perform better on LinkedIn or Twitter.
• 😀 TikTok is not just for young people anymore—users between 10 and 50 years old are active on the platform. Tailor your ad tone to match the platform’s fun and lighthearted vibe.
• 😀 Define your business goals before running ads. Determine whether you want to increase sales, sign-ups, or promote content marketing to guide your ad strategy.
• 😀 Use the right tools from the start. HubSpot’s free marketing hub and third-party integrations can help you scale your ad campaigns efficiently as your business grows.
• 😀 When starting out, it’s important to consider both the platform's native ad features and third-party apps to maximize the effectiveness of your social media ads.
• 😀 Social media users engage with multiple platforms daily. Be strategic about where and when to run ads for the best results.
• 😀 Integrate platform-native content tools (like polls on Twitter or stickers on Instagram) into your ads to boost engagement and create a seamless user experience.
• 😀 Always link to a relevant landing page. Not only does this make it easier for users to find your offer, but it also improves your ad score on platforms like Facebook and Instagram, leading to lower costs per click.
• 😀 Test different ad versions to determine what works best. A/B testing for ad copy, visuals, and CTAs will help you optimize ad performance without overwhelming your campaign.
• 😀 Double down on high-performing content by putting advertising dollars behind it. As the ROI starts to diminish, reevaluate your strategy and potentially reformat your successful content to boost performance further.

Q & A

Why is it important to choose the right social media platform for your ads?

Choosing the right platform ensures that your ads reach the appropriate audience in the right mindset, increasing the effectiveness of your campaigns. For example, B2C businesses might do well on Instagram, while B2B ads are often more successful on LinkedIn or Twitter.

How can social media advertising boost business sales and brand reputation?

Social media advertising helps businesses target a wide audience, drive direct sales, and build brand awareness. By running strategic ads, businesses can increase visibility and promote their products or services to relevant customers.

What role does defining business goals play in social media advertising?

Defining your business goals is crucial because it helps you choose the right tools and tactics for your campaigns. It ensures that your advertising efforts are aligned with your desired outcomes, whether that’s increasing sales, promoting content, or gathering leads.

Why is using third-party tools in social media advertising important?

Third-party tools can enhance the effectiveness of your campaigns, offering additional features, integrations, and advanced tracking capabilities that can help optimize performance as your business grows.

What is the benefit of integrating native content tools into your ads?

Integrating native tools, like Instagram stickers or Twitter polls, helps increase engagement by making your ads more interactive and in tune with the platform’s native user experience, leading to better user interaction and ad performance.

What is the significance of directing users to a relevant landing page?

Directing users to a relevant landing page increases conversion rates by making it easier for them to find the product or offer being advertised. It also helps improve your ad score, leading to more cost-effective campaigns.

How can businesses determine which content is working best for their audience?

Businesses can track engagement and performance metrics to identify which content resonates most with their audience. Once effective content is identified, they can invest more in promoting it for greater reach.

Why is A/B testing important in social media advertising?

A/B testing allows businesses to experiment with different ad variations (copy, visuals, CTA) to determine which version performs best. It helps refine campaigns and optimize ad performance for better results.

What is the benefit of using HubSpot’s free tools for social media advertising?

HubSpot’s free tools provide a simple starting point for businesses to run ads on major platforms like Facebook, Instagram, and LinkedIn. As businesses grow, they can scale their advertising efforts and integrate HubSpot's CRM for advanced tracking and automation.

How can businesses continue to grow their social media advertising efforts as their needs evolve?

As businesses grow, they can integrate more advanced tools and strategies into their campaigns, such as using HubSpot’s CRM or third-party apps. This helps them refine their ad targeting, track ROI more precisely, and scale their efforts efficiently.