how to do copywriting research (beginner's guide)

Summary

In this video, the speaker simplifies research for writing effective copy, emphasizing that beginners don't need to overcomplicate the process. The first method, the 'James Bond method,' involves watching YouTube videos, reading comments, and exploring Reddit and Twitter to uncover pain points, objections, and benefits for the target audience. The second method uses ChatGPT to generate research quickly with three key prompts that uncover pain points, benefits, and objections in under 10 minutes. The speaker encourages viewers to stop overthinking and get to work efficiently, even if they only have a short amount of time.

Takeaways

• 😀 Keep research simple; don't overcomplicate it, especially if you're a beginner in copywriting.
• 😀 Focus on understanding basic pain points and objections rather than detailed customer behavior.
• 😀 You don't need to spend hours on research—1–2 hours is enough for a beginner to gather key insights.
• 😀 The James Bond Method involves treating your research like a spy mission—gathering information from videos, comments, and social media.
• 😀 Watching 5–10 YouTube videos about a niche helps you understand the basics and terminology quickly.
• 😀 Reading comments on YouTube videos is a goldmine for discovering pain points, objections, and fears of your target audience.
• 😀 To dive deeper into a niche, Reddit and Twitter are excellent resources to find real customer stories and discussions.
• 😀 The James Bond Method can be completed in 2–3 hours, providing a thorough yet manageable amount of research.
• 😀 The ChatGPT Method is faster and works well for time-limited situations, completing research in less than 10 minutes.
• 😀 Use ChatGPT with simple prompts to quickly gather pain points, benefits, and objections for your target audience.
• 😀 Don't waste time overanalyzing; just get to work and apply your research to start creating effective copy.

Q & A

What is the core message of the video?

The core message of the video is to simplify the process of research for copywriting. The speaker emphasizes that beginners don't need to overcomplicate research and introduces two methods: a more in-depth approach (James Bond Method) and a quicker method using ChatGPT.

What is the James Bond Method of research?

The James Bond Method is an in-depth research technique where you act as a spy, gathering information about your target audience. The method involves watching 5-10 YouTube videos, reading comments for pain points and objections, and expanding your research on Reddit and Twitter to gain more insights.

Why is the James Bond Method called by this name?

The method is called the 'James Bond Method' because, like a spy, you enter a 'secret room' (the research space) and your goal is to find as much information as possible. Additionally, the name just sounds cool.

How much time does the James Bond Method typically take?

The James Bond Method takes about 2-3 hours, with the bulk of the time spent watching YouTube videos and researching on Reddit and Twitter.

What are the key benefits of reading comments while watching YouTube videos?

Reading comments while watching YouTube videos is beneficial because it provides direct insights into the pain points, objections, and fears of the target audience. These comments often reveal what potential customers are struggling with or what their needs are.

How can Reddit and Twitter be used in the research process?

Reddit and Twitter are valuable tools for finding real-life stories, tips, and opinions related to your niche. On Reddit, users often share detailed experiences, while Twitter posts can highlight benefits and perspectives that can be used in copy.

What is the ChatGPT Method and when is it most useful?

The ChatGPT Method is a quick research approach where you use AI to gather insights about your target audience in less than 10 minutes. This method is particularly useful when you're short on time or need to conduct research quickly for outreach.

How does the ChatGPT Method work?

The ChatGPT Method involves using specific prompts to gather insights from the AI. You can ask for details on pain points, benefits, and objections related to your target audience, and ChatGPT will generate useful information to inform your copywriting.

What are the three ChatGPT prompts mentioned in the video?

The three prompts mentioned are: 1) Describing the target audience and niche to get pain points and benefits; 2) Asking about the specific struggles of a group (e.g., teens with social skills issues); 3) Asking about potential objections a customer may have before purchasing the product.

How long does it take to get the research done using the ChatGPT Method?

The ChatGPT Method can be completed in less than 10 minutes, making it a very efficient way to gather research quickly.

What is the overall recommendation for beginners when it comes to research?

The speaker advises beginners to not overcomplicate research. Instead, they should focus on gathering basic information quickly and efficiently using methods like the James Bond Method or the ChatGPT Method, depending on the time available.