LEADS NÃO RESPONDEM? DESCUBRA COMO MELHORAR SUAS TAXAS DE RESPOSTA!

Summary

In this video, the speaker discusses key strategies to improve lead response rates in a sales prospecting process. The two main factors highlighted are the speed of initial contact and the cadence of follow-ups. Emphasizing the importance of testing various approaches, the speaker encourages using different communication channels—such as phone calls, emails, and social media—to identify the most effective methods. Calls, particularly WhatsApp calls, are emphasized as a critical part of the outreach. By continually refining communication strategies and testing new variables, businesses can optimize their processes and boost lead engagement.

Takeaways

• 😀 Speed of first contact with leads is crucial to getting responses. If you're fast but not getting replies, the issue could be the approach you're using.
• 😀 Testing different message variations is essential to optimizing your lead outreach. Try different messages to see which one yields the best response rate.
• 😀 In addition to speed, the way you approach leads matters. Regularly test and adapt your communication strategies to find the most effective ones.
• 😀 Cadence refers to the frequency and variety of touchpoints with leads. Don't just rely on one method; diversify your communication channels.
• 😀 It's important to use multiple channels to reach leads. Try WhatsApp, email, phone calls, LinkedIn, and Instagram to see which brings the best results.
• 😀 Phone calls have proven to be the most effective form of contact for lead response and appointment setting in the author's experience.
• 😀 While phone calls can be intimidating, especially for beginners, remember that prospecting is about statistics, not individual interactions.
• 😀 If a lead doesn’t respond to one method, move on to the next. Don’t dwell on unresponsive leads; focus on the ones that show potential.
• 😀 A comprehensive cadency strategy should include a mix of outreach methods: email, LinkedIn, phone calls, and social media (Instagram, etc.).
• 😀 The key to improving lead response is continuous testing and optimization. Track which approaches (messages, channels, timing) work best over time.

Q & A

What are the two main factors that can affect lead response rates in a sales process?

The two main factors are the speed of first contact and cadence.

What does the term 'speed of first contact' refer to?

'Speed of first contact' refers to how quickly you reach out to a lead after they fill out a form or show interest in your product or service.

If you're not getting responses after contacting a lead quickly, what might be the issue?

The issue might be with the approach you are using. You should consider testing different messages and approaches to see which one yields the best response.

Why is it important to test different approaches when contacting leads?

It's important to test different approaches to optimize your sales process. By identifying which messages and approaches work best, you can increase the likelihood of engaging with leads.

What is the significance of cadence in a sales process?

Cadence refers to the frequency and variety of follow-up methods used after the initial contact. It includes testing different communication channels and timing to find the most effective method for engaging leads.

What does it mean to have a 'multi-channel' approach in lead engagement?

A multi-channel approach involves reaching out to leads through multiple communication methods, such as WhatsApp, email, phone calls, LinkedIn, and Instagram. This ensures you're maximizing your chances of engaging the lead.

What is the best communication channel for lead engagement according to the script?

According to the script, phone calls (especially through WhatsApp) tend to have the highest response and scheduling rates.

Why might phone calls be considered intimidating for those new to prospecting or with a less experienced team?

Phone calls can be intimidating because they involve real-time interaction with the lead, and there's a fear of rejection or not knowing how to respond to a lead's objections. However, it is essential for improving lead engagement.

What should you do if a lead doesn't respond to your phone call?

If a lead doesn't respond, you should move on to the next lead. Sales is statistical, and not every lead will respond. The key is to keep trying with other leads and improving your approach over time.

What other actions, apart from phone calls, should be included in a cadence to maximize responses?

Other actions that should be included are sending emails, connecting on LinkedIn, following the lead on Instagram, and testing different messages across these channels.