Subhash Verma Ji A Businessman Creates MSI Using Digital Marketing

Summary

Subhash Chandra Verma shares his inspiring journey from a seasoned IT professional to a successful digital creator. Despite his technical background, he faced challenges during the COVID-19 lockdown, prompting him to explore digital marketing as a means to diversify his income. Through dedication and learning, Subhash built a thriving digital ecosystem, leveraging content creation, SEO, and social media. His story highlights the power of adapting to digital tools and offers valuable insights for aspiring digital creators aiming to generate multiple income streams.

Takeaways

• 😀 Subhash Verma comes from a small town in Bihar and has 11 years of experience in IT, with a focus on technical services and government schemes like PM Kisan and Aadhaar card services.
• 😀 He started his own service business that involved implementing government schemes at the local level, bridging the gap between citizens and government services.
• 😀 Due to the COVID-19 lockdown, his business came to a halt, prompting Subhash to seek alternative income sources and explore digital marketing.
• 😀 In 2020, Subhash learned about digital marketing from a family member, Preeti Verma, and began researching how he could apply digital marketing strategies to his business.
• 😀 Despite having a strong technical background in coding, website development, and networking, Subhash initially struggled with content creation and digital marketing strategies.
• 😀 He realized that creating a digital ecosystem, especially through content marketing and engagement, could help him generate multiple income streams and adapt his business to the digital age.
• 😀 Subhash believes that having a website is essential for establishing a long-term, sustainable online presence, unlike relying solely on transient social media platforms.
• 😀 He focused on learning key areas of digital marketing such as SEO, social media marketing, and website development to build a more robust digital business model.
• 😀 Subhash emphasizes the importance of self-confidence and goal-setting in digital marketing and encourages aspiring digital creators to keep working on assignments and learning consistently.
• 😀 His advice to others includes building a digital ecosystem, staying motivated, and continuously developing skills in content creation and audience engagement to grow and monetize their online presence.

Q & A

Who is Subhash Kumar Verma and what is his background?

Subhash Kumar Verma is an entrepreneur and digital creator from Motihari, Bihar. He has over 11 years of experience in the IT sector and a BCA degree from Madras University. He initially worked in hardware, networking, and technical services before transitioning into entrepreneurship.

How did Subhash Verma's business come to a halt during the COVID-19 lockdown?

Subhash’s business, which was built around Common Service Centers (CSCs) offering government services, came to a standstill when the COVID-19 lockdown was imposed. Government schemes were paused, which significantly impacted his operations, leaving him searching for alternative income sources.

How did Subhash learn about digital marketing?

Subhash learned about digital marketing through his relative, Preeti Verma, who introduced him to the concept in 2020. He began researching digital marketing and later enrolled in courses, including one by Sumanthi, to gain deeper knowledge and practical skills in the field.

What challenges did Subhash face when transitioning into digital marketing?

Despite his technical expertise, Subhash faced challenges with content creation, marketing strategies, and social media engagement. He was unfamiliar with how to apply his IT knowledge to the marketing world, especially in areas like SEO and building a digital presence.

How did Subhash use his technical background to help his digital marketing efforts?

Subhash’s technical background in IT, including knowledge of website development, networking, and programming, provided a solid foundation for understanding how to build a website and manage the technical aspects of digital marketing, such as domain management, hosting, and site optimization.

What was Subhash’s strategy for building a digital ecosystem?

Subhash focused on creating a strong digital ecosystem by building a website as his intellectual property, nurturing a community or 'tribe', and engaging with his audience through content. He emphasized the importance of owning a website rather than relying solely on social media platforms.

What role did content creation play in Subhash's digital marketing strategy?

Content creation was critical for engaging his audience and building a brand. Subhash learned how to create content that resonated with his target audience and how to convert engagement into customers, which helped him establish a loyal following.

What were some of the key skills Subhash learned during his digital marketing journey?

Subhash learned essential skills like content creation, SEO (Search Engine Optimization), social media marketing, website development, and customer conversion strategies. He also learned how to engage and grow a community through digital platforms.

What advice does Subhash give to aspiring digital creators?

Subhash advises aspiring digital creators to maintain self-confidence, set clear goals, continuously work on assignments, and stay motivated. He also stresses the importance of learning from resources like the 'Nine Principles of Digital Freedom' to stay energized and focused.

How did Subhash’s perspective on digital marketing evolve after starting his own business?

Initially, Subhash focused on his technical skills, but after starting his business, he realized the importance of digital marketing in building a brand and generating income. As he progressed, he saw digital marketing not just as a skill but as an essential tool for business continuity and growth.