Get THOUSANDS of Backlinks On Semi-Autopilot - Module 05 - Lesson 3 - SEO Unlocked

Summary

In this video, Neil Patel emphasizes the importance of consistent outreach and relationship-building for successful link building. He highlights strategies like engaging with influencers on social media, promoting content effectively, and using tools like Mailshake for outreach. Patel shares best practices for email outreach, including personalization and timing, and encourages building relationships for long-term success. He advises creating a steady, manageable outreach pace, rather than a burst of activity, to maintain consistent results. Following his steps can help improve your SEO by gaining valuable backlinks and fostering stronger connections online.

Takeaways

• 😀 Consistency is crucial for success in link building. Without consistent outreach, you won't see results.
• 😀 Building genuine relationships with influencers through engagement (comments, shares, and advice) is the first step to earning backlinks.
• 😀 Aim to engage with at least 20 influencers in your niche by searching for relevant keywords and interacting with them on social platforms.
• 😀 Publish your blog posts on Mondays around 8 AM, and adjust the timing based on your audience's timezone to maximize reach.
• 😀 Send emails early in the morning (around 6 AM) to improve open rates. Sending at least four emails per month helps maintain engagement with your audience.
• 😀 Finding influencer contact info can be done through social networks like Twitter, or by using Google search techniques to uncover email addresses.
• 😀 Use outreach tools like Mailshake to automate your email campaigns and track responses for more efficient link building.
• 😀 Personalize your outreach emails to build genuine relationships. A customized approach has a higher acceptance rate than generic emails.
• 😀 Regularly review your email performance (open rates, follow-ups) and tweak your campaigns to improve effectiveness over time.
• 😀 Focus on gradual link building by sending out a few emails each week rather than a large batch all at once. This strategy ensures sustained growth and avoids any suspicious spikes in activity.
• 😀 Maintain outreach momentum by consistently sending at least 50 emails per week. Over time, this will lead to better link building results and improved SEO rankings.

Q & A

What is the main message that Neil Patel emphasizes about success in SEO?

Neil emphasizes the importance of consistency in SEO. He quotes Dwayne Johnson's saying, 'Success isn't always about greatness, it's about consistency.' Consistent outreach and link-building efforts will yield long-term success.

How does Neil suggest building relationships with influencers for link building?

Neil suggests engaging with influencers by commenting on their posts, retweeting their content, and providing valuable feedback or advice. This builds genuine relationships that can later lead to collaborations for link building.

What role does content promotion play in link building, according to Neil?

Content promotion is crucial for link building as it helps get more shares, drive traffic, and build an audience. Neil also stresses the importance of timing, advising posting around 8 a.m. in the reader’s timezone and sending out emails to promote blog posts.

When is the best time to post a blog, according to Neil?

Neil recommends posting blogs on Mondays around 8 a.m. in the timezone of your target audience. For example, if your audience is based in Brazil, you would schedule posts for 8 a.m. Brazil time.

How often does Neil suggest sending out promotional emails?

Neil advises sending at least four promotional emails a month to maintain engagement with your audience. He also mentions that emails sent early in the morning (around 6 a.m.) tend to perform better.

What methods can be used to find influencers for outreach?

Neil recommends using social platforms like Twitter to search for influencers based on keywords. You can also visit their websites to find email addresses or use Google to search for their contact details.

How does Neil recommend conducting outreach through email?

Neil suggests using tools like Mailshake to automate outreach emails. He recommends uploading a CSV file with influencer names and emails, then sending personalized and persuasive emails to build relationships and secure backlinks.

Why is personalization important in outreach emails?

Personalization is key to building genuine relationships. The more customized and thoughtful the email is, the higher the chances of getting a positive response and successfully acquiring a backlink.

What tools does Neil suggest using for outreach campaigns?

Neil mentions several outreach tools, including Mailshake, Ninja Outreach, Buzz Stream, and Pitch Box. He personally uses Mailshake for its automation and follow-up features, which help manage outreach efficiently.

What is the importance of maintaining 'velocity' in link building?

Maintaining a consistent rate of link building is important to show search engines that your website is active and trustworthy. Neil advises avoiding sudden spikes in link acquisition, which can look unnatural to search engines. Slow and steady wins the race.