Techstars Team Video

Imperfect and Company

30 Nov 202307:41

Summary

TLDRRico and his team from Imperfect Sounds introduce Poston, a revolutionary social platform designed to empower users to be their authentic selves. Poston aims to protect users' digital footprints while offering control over their content, allowing for personalization of feeds and integration with existing platforms. The platform caters to the multifaceted nature of individuals, enabling users to present different aspects of their identity to different audiences. Poston also promotes meta-communication through features like Spotify integration, enhancing interpersonal connections without direct interaction. The team, with diverse expertise in international business, sustainability, coding, and computer science, is committed to making social media more inclusive and reflective of real-life social dynamics.

Takeaways

🌐 The team is building a social platform called Poston, which aims to allow users to be themselves and control their digital footprint online.
📱 Poston enables users to customize their feed and who has access to it, providing a platform where they can express different aspects of their identity to different audiences.
🔒 The platform emphasizes privacy by giving users full control over what is viewable to the public, private, and to close contacts.
🤝 Poston is designed to be as social as possible, encouraging interaction among users in a more natural and multifaceted way than traditional social media.
🎵 The application plans to integrate with other services like Spotify, allowing users to share and connect over activities from their virtual life.
📈 The founders have diverse expertise in international business, sustainability, coding, and technology, which they believe makes them a strong team to execute their vision.
🌟 Poston aims to be inclusive, catering to a wide audience and allowing users to share their lives authentically with those close to them.
📊 The platform acknowledges and promotes meta communication, turning it into a standard strategy where users can share their preferences and activities without direct interaction.
📈 The team is aware of the importance of customer feedback and iterative product development to meet the needs and desires of their users.
🌱 Poston's concept is born out of the founders' personal experiences and understanding of online interactions, aiming to solve problems they have encountered themselves.
⏱️ The project is driven by a passion for technology and the excitement of being in an industry where new advancements are constantly emerging.

Q & A

What is the name of the social platform that Rico and his team are building?
-The social platform they are building is called Poston.
What is the main goal of Poston in terms of user interaction?
-Poston aims to revolutionize how people interact with one another by allowing users to control their digital footprint and customize their feed according to different audiences.
How does Poston plan to give users control over their content visibility?
-Poston allows users to categorize their content based on who can view it, such as public, private, or close contacts, thus giving full control over their digital presence.
What is the concept of 'meta communication' that Poston is promoting?
-Meta communication refers to the indirect ways of sharing information, like sharing music preferences through integrations like Spotify, without directly communicating it to others.
How does Poston differentiate from traditional social media platforms?
-Poston differentiates by providing tools for users to separate their feeds and control their audience, thus allowing for more authentic and nuanced communication.
What kind of integrations is Poston looking to implement?
-Poston is looking to integrate with services like Spotify and other social media networks to enhance social interaction and user experience.
Why is the team behind Poston considered to be the perfect team for this project?
-The team has a diverse set of expertise in international business, sustainability sciences, coding, and technology, which collectively contribute to a comprehensive approach to building Poston.
What is the background of Deon in relation to the project?
-Deon has a background in international business and sustainability sciences, with an international perspective on markets and user behavior, which is valuable for the project's business and financial aspects.
What is Sterling's contribution to the project based on his experience?
-Sterling brings his coding skills and experience in digital footprint management to the project, as well as insights from his past online projects.
How does John's educational background in computer science contribute to the project?
-John's background allows him to understand and implement new technologies, refine the product based on customer feedback, and make users' desires and needs a reality in the application.
What is the team's vision for the future of social media with Poston?
-The team envisions Poston as a platform that opens up a new branch of social media, making it more inclusive, customizable, and reflective of the multifaceted nature of individual identities and interactions.
What is the motivation behind the development of Poston?
-The motivation is to address the lack of control and authenticity in current social media platforms, and to create a solution that allows users to express different aspects of themselves without fear of misinterpretation or judgment.

Outlines

00:00

🚀 Introducing Poston: A New Social Platform for Authentic Interactions

The first paragraph introduces the team behind Poston, a new social platform that aims to revolutionize online interactions by giving users control over their digital footprint and algorithm. Poston is designed to allow users to express different aspects of their identity to different audiences, providing a platform where they can separate their feeds and control who has access to what. The platform also focuses on integrating with existing social networks and online activities, such as Spotify, to facilitate more natural and diverse forms of communication. The team emphasizes the importance of understanding one's audience and tailoring communication accordingly, which they believe current social media platforms fail to accommodate, leading to insecurity and miscommunication. Poston aims to address this by providing tools for meta-communication, such as sharing music preferences as a form of non-verbal expression of identity and interests.

05:01

💼 The Poston Team: A Diverse Set of Expertise for a Promising Future

The second paragraph highlights the diverse expertise of the Poston team, which contributes to the platform's development. The speaker has a background in international business and sustainability sciences, providing an international perspective on the market and user behavior in different countries. They understand the financial aspects and practical considerations necessary to implement the team's ideas. Another team member, Dean, has experience in starting businesses and coding from a young age, which has informed his vision for the platform's future. The team's collective experiences and perspectives allow them to identify the potential of their project and to refine it based on customer feedback and client needs. The paragraph conveys the team's excitement about the project and the opportunities presented by new technologies in the ever-evolving tech industry.

Mindmap

Keywords

💡Social Platform

A social platform refers to an online service that enables users to interact with each other by sharing content, ideas, and information. In the video, the creators are developing a new social platform called Poston, which aims to revolutionize how people interact online by providing more control over what is shared with whom.

💡Digital Footprint

Digital footprint is the trail of data that an individual leaves behind when using the internet. The video discusses the importance of protecting one's digital footprint online, which is a key feature of the Poston application, allowing users to control who sees their content.

💡Algorithm

An algorithm is a set of rules or a process that defines how a system works or makes decisions. In the context of the video, the team is working on allowing users to take control of their own algorithm by curating their own feed on the Poston platform, giving them the ability to decide what content they see.

💡Integration

Integration in this context means combining different systems or services to work together. The Poston application aims to integrate with existing platforms and services like Spotify, allowing users to have a unified experience and share their online activities more seamlessly.

💡Authenticity

Authenticity refers to the quality of being genuine or true to oneself. The video emphasizes the importance of allowing users to express their authentic selves on the Poston platform, by providing the tools to share different aspects of their lives with different audiences.

💡Meta Communication

Meta communication is the act of communicating about communication, often involving indirect or subtle ways of conveying messages. The video discusses how Poston will support meta communication by allowing users to share activities like listening to a song on Spotify as a form of non-verbal communication about their tastes and preferences.

💡Customization

Customization is the process of adapting or tailoring a product or service to meet specific individual needs. The Poston application is designed to be highly customizable, enabling users to tailor their feeds and the content they share according to their personal preferences and the audience they want to reach.

💡Inclusivity

Inclusivity is the practice of including people who might otherwise be excluded, ensuring that a product or service is accessible to a diverse range of users. The video highlights the team's goal to make Poston as inclusive as possible, allowing a wide range of audiences to feel comfortable sharing their lives on the platform.

💡Interpersonal Communication

Interpersonal communication is the interaction between two or more people, often involving verbal and non-verbal cues. The video discusses how Poston aims to mimic and enhance interpersonal communication by providing tools that allow users to communicate more naturally and effectively online.

💡Professional Colleagues

Professional colleagues are individuals with whom one works in a professional capacity. The video script mentions the need to communicate differently with professional colleagues compared to friends, and how Poston allows users to control the type of content and interactions they have with different groups, including professional networks.

💡Audience Awareness

Audience awareness is the understanding of the people who are receiving a message and tailoring the communication to suit their needs or expectations. The video emphasizes the importance of knowing one's audience for effective communication, and how Poston provides features that enable users to communicate appropriately with different audiences.

Highlights

Rico introduces the team from Imperfect Sounds and Company, focusing on building the next social platform that allows users to be themselves.

The platform, Poston, aims to help users protect their digital footprint online while taking control of their own algorithm by curating their feed.

Poston is designed to revolutionize how people interact, offering control over what different groups of people see.

The platform acknowledges the complexity of being oneself and allows users to have different versions of themselves within the platform.

Poston enables users to separate their feed and control access, facilitating different interactions with various circles of friends and colleagues.

The team emphasizes the importance of knowing your audience for effective communication and how Poston provides the tools to do so.

Poston aims to integrate with existing platforms, allowing users to have a single platform for all their social media interactions.

The platform seeks to be inclusive, catering to a wide range of users and their social media needs.

Poston promotes meta-communication, allowing users to share their activities, such as music listening, as a form of indirect communication.

The team discusses the potential of meta-communication to become a standard strategy, enhancing interpersonal connections.

Users can control the brand they portray and share content with specific groups, allowing for effective meta-communication.

The team's diverse expertise, including international business, sustainability, and technology, positions them well to develop and implement the platform.

Deon's international perspective and business acumen contribute to the platform's strategic development and market understanding.

Sterling's early start in coding and digital footprint showcases his journey and vision for the future of the platform.

John's background in computer science and industry experience brings a strong technical foundation to the project.

The team is excited about the potential of new technologies to meet users' desires and needs, making their application a reality.

Poston represents a new branch of social media that is user-centric, customizable, and focused on authentic and creative social interactions.