Which Marketing Experts Should We Listen To? | Who to Trust?
Summary
TLDRThe video script delves into the influence of unconscious biases on selecting marketing experts, highlighting how past experiences shape our decision-making. It tells the story of a client who repeatedly chose unreliable partners due to her brain's alignment with childhood experiences of feeling abandoned. The speaker explains that the unconscious mind filters out red flags and instead produces feel-good chemicals for choices that align with past experiences, rather than current goals. The solution proposed is to change one's 'brain's GPS' by addressing and altering unconscious memories from childhood to better align with desired outcomes. The script offers a master class for further understanding and guidance on this process, emphasizing the importance of looking inward to change the patterns that affect our choices and attract the right people and services to achieve business success.
Takeaways
- 🧐 **Unconscious Influence**: Decisions are often influenced by our unconscious mind, which is shaped by past experiences rather than objective facts or current goals.
- 🤔 **Choosing Experts**: When selecting marketing experts, it's crucial to be aware that your choices may be driven by unconscious biases rather than logical reasoning.
- 📊 **LinkedIn as a Platform**: LinkedIn is a valuable platform for finding marketing experts, but it's important to vet candidates carefully due to the potential for unreliable sources.
- 🚫 **Red Flags Missed**: People may overlook red flags in potential partners due to their brain filtering out warning signs and instead producing feel-good chemicals that confirm a poor choice.
- 🧩 **Childhood Experiences**: Early life experiences can create an unconscious bias that affects decision-making in business and personal life.
- 🔄 **Changing Perceptions**: Altering childhood memories and unconscious references can realign a person's decision-making process with their current goals and desires.
- 🤝 **Improved Partnerships**: After changing unconscious references, the client in the example was able to attract and work with more reliable business partners.
- 💡 **Awareness is Key**: Recognizing the role of the unconscious mind in decision-making can lead to more informed choices and better outcomes.
- 🌐 **Online Presence**: The internet, particularly platforms like LinkedIn, can be a source of valuable information but also requires discernment to separate useful advice from generic content.
- 📈 **Growth Through Reflection**: Reflecting on past decisions and identifying unconscious patterns can lead to personal and professional growth.
- 📚 **Educational Resources**: There are master classes and resources available to help understand and change the unconscious patterns that influence decision-making.
Q & A
What is the main challenge people face when choosing a marketing expert?
-The main challenge is determining who to trust, as many experts may not be as reliable as they seem, and people often make choices based on unconscious references rather than objective facts.
How does a person's unconscious self-image and worldview influence their decision-making?
-A person's unconscious self-image and worldview determine what seems like a good idea to them, often aligning with past experiences rather than current goals or conscious desires.
Why do some people repeatedly choose unreliable marketing experts?
-This can be due to their brain filtering out red flags and producing feel-good chemicals when presented with options that match their past negative experiences, such as feeling abandoned or unheard.
What is the role of childhood experiences in influencing current decision-making?
-Childhood experiences can shape a person's unconscious mind, causing it to seek out situations and people that align with those past experiences, even if they are not beneficial to current goals.
How can changing one's unconscious references lead to better choices in selecting marketing experts?
-By changing the brain's GPS, which refers to past experiences, a person can start aligning with people who are more reliable and capable of helping them achieve their business goals.
What happened when the client changed their unconscious references?
-After changing their unconscious references, the client was able to attract and work with a reliable marketing expert who significantly helped promote her business.
Why did the first marketing expert hired from LinkedIn not meet the client's needs?
-The first marketing expert provided generic information that was not specific to the client's business needs, indicating a lack of tailored service and understanding of the client's unique requirements.
What is the significance of the 'brain's GPS' in making decisions?
-The 'brain's GPS' refers to the unconscious programming that guides decision-making based on past experiences. It is significant because it can either help or hinder a person's ability to make choices that align with their current goals.
How can one identify and change their unconscious references?
-Identifying and changing unconscious references involves recognizing the foundational pieces from childhood that influence current decisions. This process can be complex and may require professional guidance or a structured program, such as a master class.
What is the purpose of the master class mentioned in the script?
-The master class is designed to help participants understand how their unconscious references are created and how they can be changed to better align with their current goals and desires.
How can the reader gain access to the master class mentioned in the script?
-The reader can gain access to the master class by following the link provided in the description of the video or transcript.
What is the final advice given to individuals who struggle with attracting the right people or making the right decisions?
-Instead of focusing on external factors, individuals should look inward, change their brain's GPS, and align their unconscious memories with the results they want to achieve, which will then influence their decision-making process.
Outlines
🤔 Trusting Marketing Experts: Unconscious Influences
The first paragraph discusses the challenge of identifying trustworthy marketing experts in a sea of professionals, especially on platforms like LinkedIn. It highlights the difficulty in discerning who to trust, as past experiences have shown that seemingly reliable individuals may not always deliver. The speaker introduces the concept that our choices are not determined by objective facts or logic but rather by our unconscious self-image and worldview. This is illustrated with a client's story, who despite hiring seemingly reliable individuals, encountered consistent unreliability due to her brain's unconscious filtering of red flags, which was rooted in her childhood experiences. The paragraph concludes with the revelation that by changing these unconscious references, the client was able to attract a reliable business promoter, emphasizing the power of aligning with one's conscious desires.
💡 Aligning with Success: Changing Unconscious Patterns
The second paragraph expands on the idea that our unconscious mind, influenced by childhood experiences, drives our decision-making, often in ways that contradict our conscious goals. It recounts the story of the first marketing expert hired from LinkedIn, who turned out to be ineffective and generic in his approach. The speaker then discusses the transformation that occurred after recognizing and changing their own unconscious references, leading to more successful engagements with consultants. The paragraph emphasizes the importance of looking inward and changing one's 'brain's GPS' to align with desired outcomes. It concludes with an invitation to a master class that promises to provide insights into understanding and altering these foundational unconscious references, offering a pathway to better decision-making and success.
Mindmap
Keywords
💡Marketing experts
💡Unconscious mind
💡Childhood experiences
💡Reliability
💡Micro expressions
💡Feel-good chemicals
💡Brain's GPS
💡Master class
💡Implicit memories
💡Red flags
Highlights
The importance of discerning trustworthy marketing experts in a sea of many on platforms like LinkedIn.
The challenge of distinguishing between experts who appear credible and those who may not deliver as promised.
The role of unconscious biases and past experiences in selecting marketing professionals.
How an individual's brain may filter out red flags and create feel-good chemicals that mislead decision-making.
A client's experience of repeatedly hiring unreliable marketers due to unconscious alignment with past negative experiences.
The concept that the unconscious mind doesn't align with conscious desires but rather with past experiences.
A transformation in the client's ability to hire reliable marketers after addressing and changing childhood memories.
The idea that the brain's 'GPS' can be realigned to match an individual's current goals and desires.
The realization that past feelings of inadequacy or beliefs about safety and abundance influenced decision-making.
An example of a failed collaboration with a marketing expert from LinkedIn who provided generic advice.
The shift in attracting different types of consultants and making better choices after changing unconscious references.
The notion that external circumstances, such as the people and services one is drawn to, are symptoms of internal states.
Advice to look inward and change one's internal GPS before seeking external solutions to problems in hiring.
An invitation to a master class that teaches how to identify and change unconscious references that affect decision-making.
The master class as a resource for understanding the creation and alteration of unconscious references.
An offer for questions and requests, indicating a willingness to engage and assist participants further.
Transcripts
which marketing experts should we listen
to yes indeed so there's a lot of
experts out there and it seem to be more
and more people will become visible
anyway so I've been spending quite a bit
of time over the last month or so on
LinkedIn and it's extraordinary how many
people there are there who help people
to their marketing of their business and
with LinkedIn specifically and all of
that there's a lot of experts and some
of them I'm sure are not what they seem
but there are a lot of people people who
seem to be really good they seem to have
the references or the testimonials what
they say makes sense you know they've
got all these form and things we've
certainly needed to engage with folks
like that and our experience in the past
wasn't sometimes great especially
getting started out with that how do we
know which ones to pick how do you know
who to trust right yeah exactly and I
get pictures by sort of messenger and
that kind of thing and they've got these
systems that all seem really good and as
you say how do we know which one to
choose the main piece we want to give
you today is that who you choose who
seems like a good idea or what options
seem like a good idea are determined not
by your logical mind not by your
conscious mind not by objective facts
and not by who actually will get you the
results you want but by what your brain
is referring to in the unconscious
references so your unconscious
self-image and world view determine what
seems like a good idea and what doesn't
but not based on fact and I'm going to
give you a an example of this so in
addition to our own experiences and I
can share a little bit more about that
in a moment we had a client who was
looking for people to help her with
promoting her business and she kept
finding herself working with people who
were not reliable now what was actually
happening she would hire someone who
seemed like a great person they seemed
like a good match they seemed reliable
they said all the right things they had
references from other people so it all
seemed like a great idea and then she
would hire them so she's paying these
people and then over a period of time
she would find that they're not
returning her calls or they're not doing
what they said they would do they kept
letting her down these are all different
people so it may seem far-fetched or it
may seem like a
coincidence but what was actually
happening in the background is that as
her brain was registering certain data
so micro Expressions tone of voice
certain words where someone else's brain
may have picked up red flags and got oh
yeah no something doesn't feel right
here her brain was filtering those red
flags out and creating feel-good
chemicals that felt like no this is a
good match and the reason it was doing
that is because in the moment her her
brain was referring to her childhood
which included experiences of feeling
abandoned feeling unheard not allowed to
speak out those kinds of things and then
it was keeping her in alignment with
that the unconscious part of the brain
doesn't keep us in alignment with our
goals and our conscious desires what we
consciously want the brain is always
keeping us in alignment with the past so
keeping us the same so as she was
experiencing these people perhaps seeing
someone who would have been reliable her
brain would then trigger stress
chemicals because it wasn't a match for
her childhood so then she would feel
like yeah know something's not right
about that person and instead her brain
was producing feel-good chemicals when
it was someone who would let her down
now we changed those childhood memories
and like within a week or two she had
hired someone who was helping her to
promote her business who was fantastic
she couldn't get over how easy this
person was to work with and how reliable
they were and what a great job they were
doing and again because she changed the
brain's GPS which meant that it was now
keeping her in alignment with people who
could be counted on people who were
going to help her make a difference in
her business I know that this does not
make any logical sense at all to think
about the fact that there's an
unconscious system that is running in
the background that is actually
determining how we're seeing things how
we're inter preting what we're
experiencing in the moment so I know for
our own experience that we would be
making choices and decisions and it just
felt like oh yeah this is exactly what
we need but then as we're learning as
we're finding those references for
ourselves that are back there and I'm
I'm trying to come up with you know some
of those feelings but those feelings of
never being good enough or it's not safe
to have abundance or being in those kind
of things those experiences that we felt
or that we learned in childhood what was
really driving the decisions that we
were making in the moment that felt like
this is the best choice to be making in
the moment and recognizing that it was
this unconscious Machinery operating in
the background yeah the very first
marketing expert we worked with that we
hired actually came from LinkedIn we did
a zoom call with them he seemed like a
fantastic option great fit he seemed to
know what he was doing all the things
seemed right and it felt right so we
paid him once we started working with
him we started to recognize that he was
just basically telling us information
that you can find just posted on
LinkedIn basically so it wasn't specific
to our business it wasn't specific to
what we needed and he didn't actually
take any time to go into what it is we
do so in order to know what we needed
kind of thing we cut our losses on that
you know we just thanked him and and
stopped working with him and then since
then we leveled up so as we found and
changed those unconscious references for
ourselves we found ourselves attracting
and being drawn to different types of
people different types of consultants
and that kind of thing and then we ended
up working with some fantastic ones so
it's about what you're looking at so the
people you're looking at the businesses
or the um services that you're looking
at the products that you're looking at
those are all symptoms of what's in you
so if you find that you are attracting
or working with the wrong sort of people
you can't find the right kind of person
or business instead of looking outside
at those things look inside first and
change your brain's GPS change those
implicit childhood memories to match the
results you want and then your brain
will be filtering out different things
you will see the red flags before you
act commit to something you will be
drawn to those products services and
people that will help you to achieve the
goals you want to achieve and how do we
go about how do you go about actually
doing that and certainly finding those
unconscious references finding those
links those connections that were those
foundational pieces for us in our
childhood is something that is a little
bit more complex than something that we
can jump into in a short video uh
segment like this but we do have a
master class that we would like to
invite you to so I think that would be a
great place to get started discovering
looking for finding some of those
references that are influencing the
decisions that we're making in the
moment determining yeah absolutely so
the link is in the description and that
Master Class will give you all of the
background that you need in order to
understand how those references are
created and how they can be changed so
let us know as always if you have any
questions absolutely or any requests and
we'll talk to you soon all right byebye
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