Which Marketing Experts Should We Listen To? | Who to Trust?

Summary

The video script delves into the influence of unconscious biases on selecting marketing experts, highlighting how past experiences shape our decision-making. It tells the story of a client who repeatedly chose unreliable partners due to her brain's alignment with childhood experiences of feeling abandoned. The speaker explains that the unconscious mind filters out red flags and instead produces feel-good chemicals for choices that align with past experiences, rather than current goals. The solution proposed is to change one's 'brain's GPS' by addressing and altering unconscious memories from childhood to better align with desired outcomes. The script offers a master class for further understanding and guidance on this process, emphasizing the importance of looking inward to change the patterns that affect our choices and attract the right people and services to achieve business success.

Takeaways

• 🧐 **Unconscious Influence**: Decisions are often influenced by our unconscious mind, which is shaped by past experiences rather than objective facts or current goals.
• 🤔 **Choosing Experts**: When selecting marketing experts, it's crucial to be aware that your choices may be driven by unconscious biases rather than logical reasoning.
• 📊 **LinkedIn as a Platform**: LinkedIn is a valuable platform for finding marketing experts, but it's important to vet candidates carefully due to the potential for unreliable sources.
• 🚫 **Red Flags Missed**: People may overlook red flags in potential partners due to their brain filtering out warning signs and instead producing feel-good chemicals that confirm a poor choice.
• 🧩 **Childhood Experiences**: Early life experiences can create an unconscious bias that affects decision-making in business and personal life.
• 🔄 **Changing Perceptions**: Altering childhood memories and unconscious references can realign a person's decision-making process with their current goals and desires.
• 🤝 **Improved Partnerships**: After changing unconscious references, the client in the example was able to attract and work with more reliable business partners.
• 💡 **Awareness is Key**: Recognizing the role of the unconscious mind in decision-making can lead to more informed choices and better outcomes.
• 🌐 **Online Presence**: The internet, particularly platforms like LinkedIn, can be a source of valuable information but also requires discernment to separate useful advice from generic content.
• 📈 **Growth Through Reflection**: Reflecting on past decisions and identifying unconscious patterns can lead to personal and professional growth.
• 📚 **Educational Resources**: There are master classes and resources available to help understand and change the unconscious patterns that influence decision-making.

Q & A

What is the main challenge people face when choosing a marketing expert?

The main challenge is determining who to trust, as many experts may not be as reliable as they seem, and people often make choices based on unconscious references rather than objective facts.

How does a person's unconscious self-image and worldview influence their decision-making?

A person's unconscious self-image and worldview determine what seems like a good idea to them, often aligning with past experiences rather than current goals or conscious desires.

Why do some people repeatedly choose unreliable marketing experts?

This can be due to their brain filtering out red flags and producing feel-good chemicals when presented with options that match their past negative experiences, such as feeling abandoned or unheard.

What is the role of childhood experiences in influencing current decision-making?

Childhood experiences can shape a person's unconscious mind, causing it to seek out situations and people that align with those past experiences, even if they are not beneficial to current goals.

How can changing one's unconscious references lead to better choices in selecting marketing experts?

By changing the brain's GPS, which refers to past experiences, a person can start aligning with people who are more reliable and capable of helping them achieve their business goals.

What happened when the client changed their unconscious references?

After changing their unconscious references, the client was able to attract and work with a reliable marketing expert who significantly helped promote her business.

Why did the first marketing expert hired from LinkedIn not meet the client's needs?

The first marketing expert provided generic information that was not specific to the client's business needs, indicating a lack of tailored service and understanding of the client's unique requirements.

What is the significance of the 'brain's GPS' in making decisions?

The 'brain's GPS' refers to the unconscious programming that guides decision-making based on past experiences. It is significant because it can either help or hinder a person's ability to make choices that align with their current goals.

How can one identify and change their unconscious references?

Identifying and changing unconscious references involves recognizing the foundational pieces from childhood that influence current decisions. This process can be complex and may require professional guidance or a structured program, such as a master class.

What is the purpose of the master class mentioned in the script?

The master class is designed to help participants understand how their unconscious references are created and how they can be changed to better align with their current goals and desires.

How can the reader gain access to the master class mentioned in the script?

The reader can gain access to the master class by following the link provided in the description of the video or transcript.

What is the final advice given to individuals who struggle with attracting the right people or making the right decisions?

Instead of focusing on external factors, individuals should look inward, change their brain's GPS, and align their unconscious memories with the results they want to achieve, which will then influence their decision-making process.